Tag: Budweiser

Dale Earnhardt Jr., Budweiser reunite for special late model return in 2024

Dale Earnhardt Jr. and Budweiser have reunited for a special return of the No. 8 car for select Late Model Stock Car races in 2024 and 2025.

[autotag]Dale Earnhardt Jr.[/autotag] and [autotag]Budweiser[/autotag] are reuniting for what feels like one of racing’s most significant stories of 2024. On Tuesday morning, it was announced that Earnhardt and Budweiser will reunite to “bring back one of the most recognizable paint schemes in racing history.” Earnhardt will drive the historic No. 8 car in select Late Model races in 2024 and 2025.

Budweiser will sponsor the effort as the paint scheme resembles the one Earnhardt drove from 1999 through 2007. Also, the No. 8 on the car will be the style he made famous in the younger years of his career. The paint scheme will make its official return when Earnhardt competes in the South Carolina 400 at Florence Motor Speedway on November 23, 2024.

This is a massive day for NASCAR and Earnhardt fans, as many have waited patiently for a time when he could run this paint scheme again. It has been a long journey for Earnahrdt, and while his NASCAR career might be over, this throwback will bring back memories of those days. It’s a historic day in racing and one that many won’t forget for a long time.

[lawrence-related id=18622,18583,17018]

‘Who will be next?’ – Messi stars in Budweiser Women’s World Cup commercial

“Who will be next?” asks the winner of the 2022 World Cup

Lionel Messi won the last World Cup with Argentina and now, just seven months later, he’s asking: “Who will be next?”

Messi is the star of Budweiser’s new ad campaign for the Women’s World Cup, which kicks off on July 20 in Australia and New Zealand.

The soon-to-be Inter Miami star is shown watching highlights of previous Women’s World Cups, and even getting in the action himself by “assisting” Alex Morgan’s goal against England in the 2019 semifinal.

“Greatness is hers to take,” Messi says.

Ironically, Messi just starred at the least alcohol-friendly World Cup in recent history, as Qatar officials heavily restricted sales just days before the tournament began.

Thankfully for Budweiser — the official beer provider for the World Cup — there will be no such issues in Australia and New Zealand.

Watch Messi’s Budweiser Women’s World Cup ad

[lawrence-related id=21389,7329,9834]

Michelob ULTRA heads to Bushwood Country Club for Super Bowl 57 teasers

Tony Romo, Serena William, and Brian Cox are teeing it up for Super Bowl 57.

While Molson Coors is getting back into the Big Game commercial scene, Anheuser-Busch isn’t going anywhere. AB InBev is still set to appear on the small screen during the breaks, including a spot with Michelob ULTRA, which has dropped several teasers that unveil the stars of its Super Bowl campaign —one that pays homage to an all-time classic film: “Caddyshack.”

First up (and quite possibly the best of the lineup) is Tony Romo teeing it up as “Carl,” who was played by the great Bill Murray:

And the lackadaisical greenskeeper soon had company on the course when Michelob ULTRA’s dropped a second teaser, this time highlighting some of the esteemed members of the reimagined Bushwood Country Club:

It’s the second consecutive year for Serena Williams and the beer brand making headlines in the Super Bowl ad space. Along with the tennis legend, an impressive cast that featured Peyton Manning and Steve Buscemi, among others, hit the bowling lanes in 2022 for the Michelob ULTRA’s “Superior Bowl’ spot that finished 12th in the Ad Meter ratings.

Register to be a 2023 Ad Meter panelist

USA TODAY Ad Meter 2023: FAQs for panelists, brands and agencies

How this year’s creative plays out still remains to be seen, but as Ricardo Marques, VP of Marketing, Michelob ULTRA, explained, the messaging is clear.

“Michelob ULTRA believes it’s only worth it if you enjoy it and that comes through in our spot. ‘New Members Day’ celebrates how golf is crossing over into mainstream culture and shows Serena and Brian alongside other amazing athletes having fun on their day off. We’re looking forward to debuting the full spot and celebrating with fans everywhere as the beer for the next generation of golf.”

Speaking of those “other amazing athletes”… a few others have also been seen around Bushwood as well.

Canleo Alvarez looks like he has a new gig…

…and Alex Morgan apparently was fitted with Al Czervik’s golf bag.

More:

Check out the latest Super Bowl commercial buzz on YouTube AdBlitz

Enter the KIA Big Game Sweepstakes for a chance to go to Las Vegas in February 2024!

Welcome to USA TODAY Ad Meter 2023

Budweiser World Cup commercial features Neymar, Sterling and Messi

Budweiser featured three of the game’s biggest stars in its World Cup ad

The major World Cup sponsors are beginning to release their commercials for the tournament, and Budweiser certainly brought out some serious star power for their spot.

Neymar, Lionel Messi and Raheem Sterling star in the beer’s “The World is Yours to Take” campaign, with the commercial focusing on the three stars in the tunnel getting set to take the field.

Tears for Fears provide the soundtrack with a remix of their 1985 smash hit “Everybody Wants to Rule the World.”

“As sponsor of the FIFA World Cup for more than 30 years, we wanted to capture the infectious global energy of football fans everywhere to encourage people to find the conviction to go for greatness, no matter what the journey to get there might look like,” said Budweiser’s Global Vice President of Marketing Todd Allen.

“Determination to overcome challenges in the name of achieving greatness, like we’ve seen countless times from Messi, Neymar Jr., and Sterling, is an inspiration to us and to fans around the world. We hope our new campaign reminds fans that no matter what stands in your way, the world is yours to take.”

Watch Budweiser’s World Cup commercial

[lawrence-related id=7325,6715,7224]

Our 5 favorite Super Bowl commercials of all time

So. Good.

This Sunday we’ll see a showdown between Tom Brady’s Buccaneers and Pat Mahomes’ Chiefs, two iconic teams helmed by two iconic quarterbacks. And for a lot of people tuning in, they won’t care about any of that.

What they’ll care about are the commercials.

Super Bowl ads have become as much a part of the Super Bowl experience as the game itself. We see that every year in the incredible energy at Ad Meter — the USA TODAY site that allows you to rate your favorite Super Bowl commercials in real-time. (It’s seriously fun and totally free, and you can still sign up to be involved.)

To celebrate this part of the game, we’re counting down five of our favorite Super Bowl ads of all time. Some are iconic, others are just weird ones that, for whatever reason, we’ve never been able to get out of our heads.

Enjoy.

Budweiser brings back ‘Wassup’ ads starring Dwyane Wade, Gabrielle Union and Chris Bosh

WASSSSSSSSSSSSSSSSSSSSUPPPPPPPPPP!?

Remember when “WASSSSSSSSSSSSSSSSUUUUUUUUUUUP?!?!?” was a thing?

The year was 1999. It was Budweiser’s ad campaign that starred some folks sitting around and asking each other how they were doing (fun fact, it was based on a short film starring those same dudes called True).

Now, in 2020, Budweiser is bringing it back again with some big names: Dwyane Wade, Gabrielle Union, Candace Parker, Chris Bosh and DJ D-Nice. They’re all on a group video chat like Zoom and asking each other WASSSSSSUPP!

But there’s a touching end to it when they all ask how they’re actually doing and reminding everyone to check in with each other during these frightening times.

Here’s the original:

[vertical-gallery id=903936]

[jwplayer tCwYPaut-q2aasYxh]

Was ‘This Bud’ for You: A look at the different Budweiser labels during the Super Bowl era

Few things are as synonymous with Super Bowl Sunday than beer-whether it’s commercials, the Super Bowl parties, the pregame, the post-victory celebrations, you name it. And when thinking about the history of the Super Bowl, few brands come to mind …

Few things are as synonymous with Super Bowl Sunday than beer—whether it’s commercials, the Super Bowl parties, the pregame, the post-victory celebrations, you name it. And when thinking about the history of the Super Bowl, few brands come to mind more quickly than Budweiser. (In fact, if you haven’t already thought about the frogs spelling it out, well, you are now: “Bud! Weis! Er!”)

The King of Beers has been around since 1876 and has become one of the most recognizable brands. There are the iconic Clydesdales, which trotted onto the scene some 85 years ago. The hitch was part of a gift to August A. Busch, Sr. in 1933, celebrating the repeal of Prohibition. More present-day additions include cameos by Budweiser’s Dalmatian, plus impactful messaging like that featured in this year’s Big Game commercial, “Typical American.”

And, of course, there’s the label.

There have been 26 versions since the pre-1920s, and at this year’s Super Bowl, Budweiser unveiled the 27th.

Didn’t realize it’s changed that much? Many probably haven’t, but thanks to Budweiser, we can take a trip down Super Bowl memory lane, beginning in 1967, and get a glimpse at some of the changes throughout history.

See if you can spot the differences while remembering if “This Bud” was for you…

Pages: Page 1, Page 2, Page 3, Page 4, Page 5, Page 6, Page 7, Page 8, Page 9, Page 10, Page 11, Page 12, Page 13, Page 14, Page 15, Page 16, Page 17, Page 18

The top 5 inspirational Super Bowl Sunday ads, according to AdBlitz

A few companies took the wide-reaching opportunity on Super Bowl Sunday to inspire and impact the audience who were tuning in to watch the Big Game. Some were calls to action, such as this Michelob ULTRA Pre Gold spot, while a few delivered messages …

A few companies took the wide-reaching opportunity on Super Bowl Sunday to inspire and impact the audience who were tuning in to watch the Big Game. Some were calls to action, such as this Michelob ULTRA Pre Gold spot, while a few delivered messages to an NFL audience that is growing to almost half of the entire total: women.

According to AdBlitz, a YouTube exclusive, these are the top 5 highest-viewed inspirational ads from Super Bowl Sunday.

1. Secret Deodorant: “The Secret Kicker”

 

This pregame spot by Secret Deodorant has been getting a lot of attention, and rightfully so. The creative delivery in the ad’s messaging—n inspirational focus that champions for women’s equality—makes it easy to understand why the views have soared.

Check out the current count here.

2. Microsoft: “Be The One”

 

Microsoft’s ad was an empowering 60 seconds narrated and featuring the first-ever woman to coach in a Super Bowl: San Francisco 49ers assistant coach, Katie Sowers. The spot took ninth in the Ad Meter rankings and is continuing to turn the view counter upward.

3. Budweiser: “Typical American”

The King of Beers gave the Dalmatian and Clydesdales a year off, and instead unveiled a concept that showcased some (incredible) “Typical Americans.” Budweiser’s tip of the cap to the best of America has been well received, too. The spot landed just outside the top 10 in the Ad Meter rankings while continuing to attract an audience on YouTube.

4. NFL: “NEXT 100”

The NFL’s spot this year came with a surprising reveal: The ending was shot in realtime, with the kick return culminating on the field in Miami. The ad took sixth on Ad Meter, and the inspiring message to the game’s future stars is still going strong.

5. Olay: “Make Space For Women”

The Olay ad featured an all-woman cast with a compelling call to action, and the launch that included Busy Philipps and Lilly Singh plus astronaut Nicole Stott has continued to skyrocket.