Almost one week later, a handful of Super Bowl spots have really pulled away from the pack, with view counts reaching into the astonishing. With the help of AdBlitz, a YouTube exclusive, we’re able to see what ads submitted to USA Today’s Ad Meter …
Almost one week later, a handful of Super Bowl spots have really pulled away from the pack, with view counts reaching into the astonishing. With the help of AdBlitz, a YouTube exclusive, we’re able to see what ads submitted to USA Today’s Ad Meter have taken Most Viewed honors in the various categories.
Joining in on the award season fun…
Envelopes, please.
Most Viewed in the Comedy category:
Most-viewed of all Ad Meter ads (so far), Amazon’s spot, “Before Alexa,” has been quite the hit. The 60-second ad featuring Ellen and Portia takes a comical look through history, focusing on what people did before the virtual assistant existed.
Most Viewed in the Dramatic category:
Heinz made four different ads in one creative, compacted 30-second spot. The ad, directed by Roman Coppola, has surpassed all the other adds by a few million views.
Most Viewed in the Inspirational category:
Microsoft’s game-changing spot was tops in the ‘Inspirational’ category, sprinting ahead of Budweiser’s “Typical American” by a few million views.
Most Viewed in the Action-Packed category:
This was the closest margin of victory, with the F9 trailer edging out Quibi’s inaugural Super Bowl spot by a million views.
Note:F9 also had the most views in the Teaser category, too.
Most Viewed in the Sentimental category:
“Loretta” was the clear favorite in the ‘Sentimental’ category, and it didn’t leave the door open for any upsets. Google’s heartwarming tale has been one of the most popular ads—it finished third in the Ad Meter rankings—and has reached an impressive number of views.
And thus concludes the show, folks.
Looking for more Super Bowl commercial bliss? Make sure to head over to AdBlitz, a YouTube exclusive!
It’s rare that a lending company-albeit the largest in America-would be expected to make a huge splash in the Ad Meter rankings. They don’t sell beer, or candy, or chips, or soft drinks. And they aren’t releasing the next box-office hit. At the …
It’s rare that a lending company—albeit the largest in America—would be expected to make a huge splash in the Ad Meter rankings. They don’t sell beer, or candy, or chips, or soft drinks. And they aren’t releasing the next box-office hit. At the most, you’d expect them to cause a small ripple.
But, then again, when you have Aquaman…
Rocket Mortgage will forever remember Super Bowl LIV. The Detroit-based lending company was back in the Big Game-mania this year with a spot that featured actor Jason Momoa for their campaign, “Get Comfortable.” That alone seems like a story worth remembering, but it’s merely the gameplan and the not the final drive.
Out of the 60-plus ads and trailers that were submitted, the spot ended the night as the fifth highest-rated commercial in the Ad Meter rankings.
Fifth!
You can count the number of mortgage companies that have accomplished that ranking with a closed fist. The success teetered on the unbelievable, even for an experienced Super Bowl ad veteran like Quicken Loans CMO, Casey Hurbis, who Ad Meter caught up with to talk about the big night.
“When you’ve got a lot of brands there (on Ad Meter) that are habitually in the top 10,” Hurbis noted, “to be a mortgage company—a commodity-based company and brand—that’s in the top 5 is something to be super excited about.”
When we first spoke before Super Bowl Sunday, what the actual commercial would look like was still a close secret. Instead, the company and the star of the spot had released several teasers—which did incredibly well—and as the CMO explained, “lent itself to people wondering, ‘What does it really mean for Jason Momoa to be comfortable at home? What is that going to look like?'”
The anticipation would last until the first quarter of the Super Bowl when the final product aired—a sleight of hand that took a comedic one-eighty from the teasers.
It was an epic moment for the 75 Rocket Mortgage employees gathered at the office. “It was sixty seconds of dead silence, and then an eruption of cheers,” Hubris said in awe.
But this was also a busy night, as he pointed out:
“We were activating the Rocket Mortgage Super Bowl Squares, and about five minutes before the commercial ran, there was a score. And for the first time, we were like, ‘OK. We have to pull the name, and we have to announce it.’ Then the commercial ran, and we’re celebrating, and then there was a score shortly after that.”
“Mission Control” Photo courtesy of Quicken Loans
Zero rest isn’t uncommon on this type of night for brands. But the work and effort has been the exciting part of this particular journey for Rocket Mortgage—a “partnership”, as Hurbis describes it, and learning experience. As previously mentioned, he doesn’t always believe that Super Bowl spots should be released before the actual airtime. “You can argue the pros and cons of it,” he explained. “But what this showed us was by teasing it and doing fun, engaging, leaned-in content, you can build up a lot of that buzz and anticipation, and then you show America the spot for the first time.”
(The content is still making the rounds on social media, including these two photos of the—ahem—real Jason Momoa:)
Photo courtesy of kingmomoa (Instagram)Photo courtesy of kingmomoa (Instagram)
When the night finally ended all that was left were the restless hours until the Ad Meter rankings were released. “It was a late night—we didn’t wrap up until well after midnight,” Hurbis recalled. “But we woke up Sunday morning with smiles on our faces, and it’s been a great week!”
A great week, indeed, one that seems to be continuing.
“People are coming up to Jason and telling him how funny it was and how much they enjoyed the commercial,” Hubris said of Momoa—who reached out to the CMO Sunday night and shared in the joy of how well the spot turned out and has since continued to post behind-the-scenes footage.
“It’s humbling,” Hurbis also added, now having a few days to let the rush of it all settle. “We had a great campaign and a great partner to bring it life, and we’re excited that America affirmed that—the amount of positive sentiment we have is overwhelming.”
It was an impressive showing for Rocket Mortgage, the excitement of the commercial’s success resonated in each answer Hurbis gave. And rightfully so. But that doesn’t mean it’s one-and-done for him or the hard-working team. We ended the conversation by chatting about the future, the “Get Comfortable” campaign, and what it means for Rocket Mortgage.
Hurbis replied: “When you’re America’s largest lender, you’re right back to work and getting ready for the next exciting project.”
With the company’s success in this year’s Ad Meter, that type of forward brand momentum would be expected.
Some Super Bowl ads can be funny, while others are sad (hello, Google), while others tend to touch on the dramatic. There were a handful of Super Bowl spots in this year’s Ad Meter rankings that could fall into the latter category, and according to …
Some Super Bowl ads can be funny, while others are sad (hello, Google), while others tend to touch on the dramatic. There were a handful of Super Bowl spots in this year’s Ad Meter rankings that could fall into the latter category, and according to Ad Blitz, a YouTube exclusive, these have been the most-viewed so far:
3. Hulu: Tom Brady’s Big Announcement
Tom Brady’s cryptic tweet that was sent out before the Super Bowl had fans (especially in New England) shook. What did he mean? Was he leaving Boston? What. Was. It?!
It turned out to be a tease for Hulu’s dram-com SB spot—one that had the decorated QB and Ted 2 actor reading directly from a script. So far the ad has been a hit, too, with the view count continuing to rise.
2. GMC: “Quiet Revolution”
GMC introduced its HUMMER EV with a creative spot titled “Quiet Revolution.” And it certainly was quiet, the entire 30 seconds completely void of sound—even LeBron James is silent.
Probably an unanswerable question: How many people have watched this and immediately started fidgeting with the volume control on the device they’re using?
Roman Coppola, the director of the HEINZ ad, explained it best: “To think of a way that four stories can share resemblance, be on the screen together, be cohesive and visually attractive, and be inviting for the viewer to watch, was a fun challenge that gave a very interesting set of parameters to work within,” he explained. “We tried to be creative and also strict about the form, to make the ad best suited for people to see four things at once.”
And it was mission: accomplished. The commercial currently sits at No. 1 most-viewed in the “Dramatic Ads” category on AdBlitz.
Few things are as synonymous with Super Bowl Sunday than beer-whether it’s commercials, the Super Bowl parties, the pregame, the post-victory celebrations, you name it. And when thinking about the history of the Super Bowl, few brands come to mind …
Few things are as synonymous with Super Bowl Sunday than beer—whether it’s commercials, the Super Bowl parties, the pregame, the post-victory celebrations, you name it. And when thinking about the history of the Super Bowl, few brands come to mind more quickly than Budweiser. (In fact, if you haven’t already thought about the frogs spelling it out, well, you are now: “Bud! Weis! Er!”)
The King of Beers has been around since 1876 and has become one of the most recognizable brands. There are the iconic Clydesdales, which trotted onto the scene some 85 years ago. The hitch was part of a gift to August A. Busch, Sr. in 1933, celebrating the repeal of Prohibition. More present-day additions include cameos by Budweiser’s Dalmatian, plus impactful messaging like that featured in this year’s Big Game commercial, “Typical American.”
And, of course, there’s the label.
There have been 26 versions since the pre-1920s, and at this year’s Super Bowl, Budweiser unveiled the 27th.
Didn’t realize it’s changed that much? Many probably haven’t, but thanks to Budweiser, we can take a trip down Super Bowl memory lane, beginning in 1967, and get a glimpse at some of the changes throughout history.
See if you can spot the differences while remembering if “This Bud” was for you…
Lights. Camera. (Commercial break.) Action! A few trailers were released on Super Bowl Sunday, as studios tempted movie-lovers with the next chapter of blockbuster franchises while also making room for streaming services and what’s ahead on those …
Lights. Camera. (Commercial break.) Action!
A few trailers were released on Super Bowl Sunday, as studios tempted movie-lovers with the next chapter of blockbuster franchises while also making room for streaming services and what’s ahead on those popular platforms.
.
But what trailer gained the most momentum?
According to AdBlitz, a YouTube exclusive, here are the top 3 that have really extended beyond the 15 minutes of fame:
It’s another All-American barbecue—until it’s not. Amazon Prime Video released a spot for “Hunters” during the Super Bowl, and the thrilling minute-plus trailer that shows a very eerie Al Pacino has made its way to the second-highest view count. How many have watched so far? Check out the answer here.
1. Universal Studios: “F9”
The Fast Saga continues, and people are clearly excited. The extended version of the Super Bowl trailer for F9 has been released, and it’s tops in that category on AdBlitz.
And the views? It does the franchise proud, so we gave it a title:
A few companies took the wide-reaching opportunity on Super Bowl Sunday to inspire and impact the audience who were tuning in to watch the Big Game. Some were calls to action, such as this Michelob ULTRA Pre Gold spot, while a few delivered messages …
A few companies took the wide-reaching opportunity on Super Bowl Sunday to inspire and impact the audience who were tuning in to watch the Big Game. Some were calls to action, such as this Michelob ULTRA Pre Gold spot, while a few delivered messages to an NFL audience that is growing to almost half of the entire total: women.
According to AdBlitz, a YouTube exclusive, these are the top 5 highest-viewed inspirational ads from Super Bowl Sunday.
1. Secret Deodorant: “The Secret Kicker”
This pregame spot by Secret Deodorant has been getting a lot of attention, and rightfully so. The creative delivery in the ad’s messaging—n inspirational focus that champions for women’s equality—makes it easy to understand why the views have soared.
Microsoft’s ad was an empowering 60 seconds narrated and featuring the first-ever woman to coach in a Super Bowl: San Francisco 49ers assistant coach, Katie Sowers. The spot took ninth in the Ad Meter rankings and is continuing to turn the view counter upward.
3. Budweiser: “Typical American”
The King of Beers gave the Dalmatian and Clydesdales a year off, and instead unveiled a concept that showcased some (incredible) “Typical Americans.” Budweiser’s tip of the cap to the best of America has been well received, too. The spot landed just outside the top 10 in the Ad Meter rankings while continuing to attract an audience on YouTube.
4. NFL: “NEXT 100”
The NFL’s spot this year came with a surprising reveal: The ending was shot in realtime, with the kick return culminating on the field in Miami. The ad took sixth on Ad Meter, and the inspiring message to the game’s future stars is still going strong.
5. Olay: “Make Space For Women”
The Olay ad featured an all-woman cast with a compelling call to action, and the launch that included Busy Philipps and Lilly Singh plus astronaut Nicole Stott has continued to skyrocket.
What’s a Super Bowl without snacks? More so, what’s a Super Bowl without a few memorable snack commercials? From the salty to the sweet, the cheesy goodness and the chocolate-covered delights, let’s head into Ad Meter’s pantry and take a look at the …
What’s a Super Bowl without snacks?
More so, what’s a Super Bowl without a few memorable snack commercials?
From the salty to the sweet, the cheesy goodness and the chocolate-covered delights, let’s head into Ad Meter’s pantry and take a look at the five highest-rated snack commercials from this year’s rankings.
Plus, we’ll find out what honors these spots are taking over at AdBlitz, a YouTube exclusive.
Ready? It’s snack time!
1. Doritos: “The Cool Ranch,” 6.62
The top snack spot this year goes to Doritos “The Cool Ranch,” starring Sam Elliott and Lil Nas X. It’s part showdown, part dance-off, and one of the funniest ads of Super Bowl LIV. See where it ranks in views for Comedy ads on AdBlitz here.
2. Cheetos: “Can’t Touch This,” 6.07
Cheetos rounded out the top 10 in this year’s Ad Meter, with its spot “Can’t Touch This.” The commercial has struck a chord (dance move?) with fans, thanks to an early-90s classic by MC Hammer. Like the Doritos commercial, Cheetos is also continuing to attract more than a few curious eyes—check out the impressive count on AdBlitz!
3. Reeses: “Rock,” 5.45
The third highest-rated snack commercial was Reeses’ spot, “Rock.” A montage of coworkers’ comically accurate answers to one employee’s questions regarding the Reeses Take 5, the spot takes a go at literal comedy and doesn’t fail to deliver. And now, the extended cut on released on YouTube has been climbing up the ranks quickly!
4. Planters: “Tribute,” 5.36
Not so fast, Wesley Snipes! Although a lot of discussion surrounded this spot—and the teaser—the funeral for Mr. Peanut turned out to be a feel-good moment that introduced viewers (and the gathered mourners, such as Kool-Aid Man) to Baby Nut.
Rounding out the top 5 highest-rated snack commercials is Snickers’ “#FixTheWorld.” They have also released an extended cut of the Super Bowl ad—this version, which is picking up steam on YouTube, has a few more topical annoyances added to the (on-the-nose) song that culminates with earth getting fed a giant Snickers.
While Kansas City continues the Super Bowl feeling-partying into this week with uncontainable pride-the commercial rush continues for the spots that were ranked in this year’s USA Today Ad Meter. Based on the views over at AdBlitz, a YouTube …
While Kansas City continues the Super Bowl feeling—partying into this week with uncontainable pride—the commercial rush continues for the spots that were ranked in this year’s USA Today Ad Meter. Based on the views over at AdBlitz, a YouTube exclusive, the top 5 spots are still climbing, with the counts reaching some MVP-worthy praise (no offense, Patrick Mahomes).
Here are the five highest-rated spots from the Ad Meter rankings, with the current tallies from AdBlitz.
1. Jeep: “Groundhog Day”
People are paying a personal homage to “Groundhog Day” and reliving (rewatching?) the top spot from this year, with the view count climbing into the incredible.
Super Bowl Sunday’s matchup between the Chiefs and 49ers wasn’t the only showdown in town, thanks to a catchy Doritos spot featuring Sam Elliott and Lil Nas X. And people are still tuning in to watch this one, so…draw?
The Super Bowl might be over, but the commercial rush is still going strong. While USA Today’s 32nd Ad Meter is in the books, with Jeep’s “Groundhog Day” taking the top honors this year, there are more than a handful of eye-catching ads that played …
The Super Bowl might be over, but the commercial rush is still going strong. While USA Today’s 32nd Ad Meter is in the books, with Jeep’s “Groundhog Day” taking the top honors this year, there are more than a handful of eye-catching ads that played during the breaks and halftime that have really started to pick up views over at AdBlitz, a YouTube exclusive.
Here are a few surprises that are starting to gain traction:
Quibi: “Bank Heist”
Although it didn’t rate so well on Ad Meter, the concept this spot for Quibi, a Los Angeles-based short-form mobile video platform company, has caught the attention of more than a few people. (Way more than a few people, to be exact.)
The all-women cast in this fun spot—with an empowering message—has Olay moving up the ranks. The spot finished 36th in the Ad Meter rankings, but take a look at the number of people who have joined Busy Philipps, Lilly Singh and astronaut Nicole Stott on the journey!
Cheetos: “Can’t Touch This”
Cheetos’ spot “Can’t Touch This” is shuffling quickly up the view count on AdBlitz, with the No. 10 Ad Meter spot really hitting a nostalgic stride—much like the star of the ad!
Will any of these three spots catch the current leader on AdBlitz? Make sure to check back this week as we continue to follow All Things Super Bowl Commercials!
Not all ads can be the best. Sometimes, even great ideas don’t resonate with the audience, while others just fall short of delivering a memorable spot. As USA Today’s Ad Meter wraps up this years rankings, these were the lowest-rated commercials: …
Not all ads can be the best. Sometimes, even great ideas don’t resonate with the audience, while others just fall short of delivering a memorable spot. As USA Today’s Ad Meter wraps up this years rankings, these were the lowest-rated commercials:
