The 2023 USA TODAY Ad Meter Replay Ratings winners

See which Super Bowl 57 ads won Most Comical, Most Inspirational/Heartwarming, Most Nostalgic, and Rookie of the Year.

The 2023 USA TODAY Ad Meter Replay Ratings kicked off on Monday, continuing the conversations for Super Bowl commercial fans throughout the week as more and more chimed in on their favorites from advertising’s biggest stage.

A finale to the 35th anniversary of Ad Meter, it was another great turnout as panelists headed back to the small-screen lineup to vote for the nominees in four categories: Most Comical, Most Inspirational/Heartwarming, Most Nostalgic, and Rookie of the Year.

And the votes are now in, finalized and ready for the reveal.

Envelopes, please…

Related:

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The 5 lowest-rated Super Bowl 57 commercials, according to USA TODAY Ad Meter

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USA TODAY Ad Meter Replay Ratings: 2021 final results

Each can now roam the Super Bowl commercial hallways with the utmost confidence of one of the most popular in the ratings game.

The 2021 USA TODAY Ad Meter Replay Ratings are in the books (yearbooks?), and we have our inaugural five winners. Each can now roam the Super Bowl commercial hallways with the utmost confidence of one of the most popular in the ratings game.

The five winners:

Most Comical – General Motors: “No Way Norway”

https://youtu.be/LxBQ2Q39Tq4

 

Most Heartwarming – DoorDash: “The Neighborhood”

https://youtu.be/HZW-NUvSVOI

 

Most Inspiring – Toyota: “Upstream”

https://youtu.be/fqWG5_7nwyk

 

Most Nostalgic – Cheetos: “It Wasn’t Me”

https://youtu.be/o7yvrDTtsHw

 

Best Teaser – Amazon Prime Video: “Coming 2 America”

https://youtu.be/LDjkRh_2280

And with that, we say farewell to USA TODAY Ad Meter 2021. We’d like to extend a special thanks to all Ad Meter panelists who not only joined the fun and voted in the Replay Ratings, but also for making this year’s overall experience one of the best yet.

See in you in 2022!

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