On the heels of launching a sports betting app in Indiana, BetMGM Sports revamped their offerings in Las Vegas, Nevada today with a number of changes, according to a company release provided to SportsbookWire. Those changes include:
- Redefined sports betting portfolio
- Launch of BetMGM mobile betting app
- Gaming kiosks
- Rebranded sportsbooks
In partnership with Roar Digital, LLC, BetMGM’s mobile betting app provides all of the betting options and perks of MGM Resorts’ traditional sportsbooks, but with the ability to utilize them from anywhere in the state. In Nevada, which is different than some of the other legalized betting states, a user must activate their app in person. BetMGM has created dedicated windows at MGM Resorts’ Vegas sportsbooks to allow users to activate their account and make a first-cash deposit quickly. Once the account registration and first bet are placed at the sportsbook, app users can do all of their deposits, withdrawals and bets directly inside the app through a debit/credit card via the BetMGM Play+ pre-paid card or, as done traditionally, at a sportsbook counter.
BetMGM’s app, which is available for download on iOS and Android, also allows a large offering of prop bets, live bets, in-game wagering and the ability to see odds change in real-time.
“MGM Resorts has emerged as a leader in sports betting, striking significant partnerships with professional sports leagues, expanding our market reach and harnessing best-in-class mobile technology from Roar Digital, powered by GVC,” said Scott Butera, President of Interactive Gaming for MGM Resorts, in a release provided to SportsbookWire.
“Beyond sports, we continue to offer new and exciting amenities at our properties as we’ve found our sports bettors appreciate world-class hotels, restaurants and entertainment; BetMGM allows us to incorporate them into the ecosystem of everything MGM has to offer.”
Traditional retail sportsbooks at Bellagio, ARIA, MGM Grand, Mandalay Bay, The Mirage, Park MGM, New York-New York, Luxor and Excalibur, along with 100-plus gaming kiosks across the sportsbooks, will all be rebranded as BetMGM sportsbooks in the coming weeks.
As legalized sports betting continues to change on a state-to-state basis around the United States, education about responsible gaming will need to improve and BetMGM is highly focused on that, too. An industry-leading program, GameSense, helps focus on positive, transparent and proactive conversations with players about responsible gambling. It’s developed and licensed to MGM Resorts by the British Columbia Lottery Corporation (BCLC) and, at MGM property’s M life Rewards desk, the program comes alive through trained staff known as GameSense Advisors. Guests are also able to utilize interactive GameSense touchscreens at facilities, along with educational materials, to be proactive around betting responsibly.
BetMGM is now operating live sports betting in Nevada, New Jersey, West Virginia and Indiana. Provided they obtain all applicable gaming approvals, BetMGM will also have retail sportsbook betting in Michigan at MGM Grand Detroit, which will be followed by statewide mobile betting upon Michigan allowing such to occur (currently believed to be coming in 2021).
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