“Attending the Super Bowl is a bucket list item for football fans all over the world whether their team is playing or not,” said TicketSmarter CEO Jeff Goodman. “Over the years, we have facilitated millions of sales to live events and helped to create countless memories. That is one of my favorite things about TicketSmarter and the work we do to make events like this more accessible.”
Those memories that Jeff mentioned have created a wave of Super Bowl nostalgia, causing us to ponder the highlights from past years.
So to help you get ready for Super Bowl 56, we’re taking a look back at the legendary moments throughout Super Bowl history, the snapshots in time that would have been amazing to see live…
Where were you on November 21st? The golf Twitter universe was set ablaze that morning following a single tweet from Tiger Woods. Two words-“Making progress”-accompanied a 3-second video (spoiler alert: it went viral) of him swinging a golf club for …
Where were you on November 21st? The golf Twitter universe was set ablaze that morning following a single tweet from Tiger Woods. Two words—“Making progress”—accompanied a 3-second video (spoiler alert: it went viral) of him swinging a golf club for the first time since his near-fatal car accident in February. In the foreground of the video was a silver-backed launch monitor labeled “FULL SWING.”
It turns out Full Swing Golf, one of the pre-eminent makers of high-tech golf simulators, has been collaborating with Woods for four years on the development of a portable launch monitor. His tweet was a lovely coming out party for the nascent device. At $3,999, the Full Swing KIT Launch Monitor (available at https://www.fullswinggolf.com/kit-launch-monitor/) isn’t excessively-priced as these gadgets go, and it’s loaded with breakthrough technologies to enhance practice sessions, whether you’re Tiger Woods or an average Joe.
Like other monitors, the KIT records multiple data points (16 in all) during each swing. It captures ball speed, clubface angle at impact, shot apex, spin rate, total distance, and more. Here’s the big difference, though. Many devices use algorithms to calculate shot data, such as launch angle and carry distance. But this one has a built-in micro-Doppler radar used in unmanned drones and self-driving cars. Which means the KIT measures the ball during the entire shot, from impact to when it comes to rest down range.
It’s not by chance. In 2017, the original brainstorming sessions took place between Woods and Full Swing Golf officials. Woods, incidentally, began using the company’s indoor simulators in 2015, which is the same year he signed on as an investor and part-owner. “Anything golf tech, we have the exclusive agreement with Tiger,” says Ryan Dotters, CEO, Full Swing Golf.
How involved was Tiger in the development of this product? Very. “Early on, I got the look and feel of the first [launch monitor] production units,” says Woods. “Throughout the process, I’ve been giving feedback based on the company’s findings during test sessions.”
Of course, having one of the world’s greatest pitchmen can be a double-edged sword. Woods required a device that he could trust the data with on EVERY shot. “His mission to us was to deliver a premium-performance unit that’s accurate,” says Dotters. “We knew it would have Tiger’s influence and name tied to it, so we couldn’t deliver anything but the best.”
It hit the mark. “The KIT exceeded my expectations,” says Woods. In addition to precise, in-flight ball tracking capabilities, the unit has a high-resolution OLED screen that provides a TV-quality, crystal-clear picture. “It’s a big differentiator because you can see the data points right on the device and it’s super-easy to read,” adds Dotters.
Besides that, players can arrange stats on the screen in whatever way they want. “You’re able to customize the display to show one specific data point or have a four-tile data output,” says Dotters. Plus, all 16 specs can be easily viewed at one time on your phone.
Maybe the coolest feature is the built-in 4K camera, which combines with the unit’s auto-leveling technology to make setup a snap. The camera records swing videos in high-resolution (1080 pixels). Players can instantly play back videos on their phone or tablet while simultaneously looking at shot data on the monitor screen. Golfers can also share the data and videos with their swing instructors, friends, or whomever.
With the free app, you get the aforementioned custom data views, unlimited data and video storage for the current practice session, audio playback of data on iOS products (iPhone, iPad or Apple Watch), the ability to share videos of the current session, and more. Players who upgrade to Premium ($99/year) get unlimited video storage, an archive of all previous practice sessions, historical club averages, etc.
The four-pound, compact KIT (10” tall x 6” wide) is small enough to fit in the golf bag and has a lithium-ion battery that runs up to five hours between charges.
All in all, the monitor could be a game-changer for teachers and students alike. And, even though you won’t ever swing like Tiger, you could practice just like him.
An NFL quarterback and running back. One of the world’s most respected financial advisors. A professional golfer who has endured two heart transplants. And perhaps the leading authority on golf ball design and engineering in the entire industry. …
An NFL quarterback and running back. One of the world’s most respected financial advisors. A professional golfer who has endured two heart transplants. And perhaps the leading authority on golf ball design and engineering in the entire industry.
What do all these seemingly random dots have in common? OnCore Golf. The Buffalo, N.Y.-based golf ball maker founded in 2011 has emerged as one of the industry’s leading golf technology accelerators.
Along the way, OnCore assembled a team of investors and ambassadors ranging from Buffalo Bills quarterback Josh Allen, Dallas Cowboys running back Ezekiel Elliott, legendary investor Charles Schwab and PGA / Korn Ferry Tour golfer Erik Compton. The group has been affectionately dubbed “Team OnCore.”
“Team OnCore is an eclectic mix of golf professionals, professional athletes, investors, and influencers who understand and appreciate the way we’re disrupting the golf ball market through our proprietary designs and direct-to-consumer business model,” says OnCore Co-Founder Steve Coulton. “It’s all about coming together over a common cause and belief system.”
Coulton, along with long-time friend and business partner Bret Blakely founded OnCore during a period when investment dollars were running away from the golf industry, not toward it.
“This is what happens when two young entrepreneurs in New York City lose their jobs during the financial crisis of 2008,” says Bret Blakely. “My father likes to say OnCore is an overnight success story that’s been ten years in the making. But building something special takes time, and we like to think we’ve done it the right way.”
Blakely’s father and OnCore CEO, Keith Blakely, is a serial entrepreneur, investor and specialist in advanced materials and nanotechnology. He led the design of the company’s first ball featuring a perimeter-weighted, hollow metal core that eventually led the USGA to re-write its allowable golf ball technology rules for only the second time in 100 years.
“I’ve always viewed OnCore in three verticals,” Keith Blakely says. “The is first golf ball design, the second is golf-focused technology and the third is experiential golf facility development. These are not disparate things. They’re an interrelated solar system of tech and products to help propel the game forward exponentially.”
When it comes to golf ball design, OnCore doesn’t hesitate to leverage its inherent technological advantages. First and foremost, it utilizes proprietary perimeter weighting to create an increased moment of inertia and centrifugal forces.
This, in turn, results in lower driver spin rates, tighter dispersion, extended aerodynamic lift, and more consistent and stable flight. In other words, OnCore helps golfers hit it longer and straighter while providing more control around the greens.
Keith Blakely and senior technical advisor John Calabria are the driving force behind the development of the company’s current three-tier line: the two-piece, low-compression AVANT 55, the three-piece mid-compression ELIXR and the four-piece, Tour-caliber VERO X1, which has racked up numerous awards and accolades.
Calabria is the Roger Cleveland of the golf ball industry. His name is on no less than a dozen patents for golf balls and clubs, including Titleist, TaylorMade and Maxfli. He and Keith Blakely are evangelical about leading-edge technology and new materials being the driving forces behind golf ball innovation.
Independent testing of OnCore’s suite of perimeter-weighted balls continues to validate the company’s modus operandi. The VERO X1 recently outdueled both the Titleist Pro V1 and Pro V1x in Golf EQ’s driver and iron testing and delivered 60% less sidespin off the driver.
Pushing the Envelope
Golf ball sales drive the majority of OnCore’s revenue and fuels the fire of invention. Case in point, the company is developing the “iRoll” ball aimed at mini-golf facilities and putting courses. iRoll is a “smart ball” that delivers unprecedented data about golfers’ putting strokes.
“We had a call with [golf instructors] Ron and Dave Stockton the other day, and they believe iRoll will be a paradigm-shifter when it comes to putter design and fitting,” says Keith Blakely. “Dave was one of the best putters on the PGA Tour in his day, and he’s excited about the impact iRoll could have on the game.”
And innovation doesn’t stop on the putting green. The next iteration of the iRoll ball is a “GENiUS” ball golfers can take out on the course to measure ball speed, spin rate, distance, and more. Think launch monitor, but infinitely more affordable and accurate in terms of actual playing conditions.
Earlier this year, OnCore acquired Golf Boost AI, an artificial intelligence-powered swing analysis app that generates personalized lessons and drills using a universal golf swing algorithm. The GENiUS ball and Golf Boost AI will integrate to create an affordable, accessible game improvement solution for all levels of players.
Helping golfers get better, fast, is part of OnCore’s recipe for growing the game. The other element is ensuring they enjoy the journey. In partnership with other real estate and technology development experts, OnCore is helping to pioneer the next generation of off-course golf entertainment centers.
“From day one we’ve been not only committed to growing OnCore, but to growing the game of golf as well,” Bret Blakely says. “For us, the key is helping golfers play better and lower their scores. If they’re loving the game, they’ll stick with it. That’s been our mission for the past ten years and we’re excited to have it continue for the next ten.”
“Love the on-course performance combination of the pure focus to start the round and the complement of the energy and focus to give me that mid-round boost. 4ORE is very smooth to drink and the flavors are great.” – Jordan Bloxham, avid golfer. …
“Love the on-course performance combination of the pure focus to start the round and the complement of the energy and focus to give me that mid-round boost. 4ORE is very smooth to drink and the flavors are great.” – Jordan Bloxham, avid golfer.
Carrying your bags and walking 18 holes takes a toll on your body and energy levels. Some days, I would make the turn after nine feeling fatigued and weak in my swing. My distances would start dropping, and my scores suffered. I discovered 4ORE Nutrition’s supplements that kept me feeling awake and ready to finish the back nine strong.
4ORE Nutrition is a golf supplement company made for golfers by golfers. The brand launched in January 2021 and has had great success in growing to the fairways and greens of golf courses nationwide.
The founders had spent two years researching and performing trials to create supplement powders that dissolve in water made from minerals and vitamins. They wanted to create products that are suitable for the course and don’t make the player jittery or come out of sorts while swinging. Although they have PGA and professionals using the products, they are developed for every skill level!
4ORE has created a system for a round of golf consisting of a 3-pack of individually packaged supplements that can be easily consumed on the course. The system comes with a Pure Focus, Energy & Focus and Recovery supplement. All products contain zero calories and high quality ingredients.
The idea is to take the Pure Focus before your round to help get in the zone to play. Pure Focus doesn’t contain caffeine and is stimulant-free. It promotes clarity, mental stamina, endurance, and cellular support while golfing. It comes in two flavors, Triple Berry and Green Apple.
The Energy & Focus is recommended to take around the middle of your round when you could use an energy boost to maintain the same energy level, focus and hydration. Energy & Focus is caffeinated and increases hydration, focus and calms nerves on the course. The individually portioned packets of Blue Raspberry and Triple Berry make it easy to stick in your bag and take on the go. One serving contains 100mg of caffeine but is designed for a smooth boost to not disrupt your golf swing. The Energy & Focus has been the best supplement for my game. The extra boost of energy heading into the back nine has kept my swing strong and powerful.
Recovery was created of an amino acid matrix designed to consume after the round to boost muscle recovery and hydration. Recovery comes in flavors of Rainbow Razz and Peach Mango. 4ORE Nutrition stands by the healthiest of ingredients to curate their unique flavors.
The company curated a product specifically for gym and range sessions to give you an added boost of energy. The Training supplement comes in Blue Raspberry and Rainbow Razz. One serving contains 150mg of caffeine, vitamins, minerals and amino acids to increase performance throughout your session. I use this product for my personal training sessions. Other pre-workouts left me with adrenal fatigue because of excess caffeine in the past. Rainbow Razz is my favorite flavor and has the perfect amount of caffeine. It reminds me of the taste of sour strips as a kid.
“Using 4ORE’S three part system, I kept my energy levels consistent throughout my round and instantly became hooked. All their flavors are addicting. They aren’t overly sweet.” – Davis Tuttle, Assistant Golf Professional.
“I enjoy the taste and the energy I get every time I drink it. This is the product I need for every round of golf.” – Luis Fernandez, 4ORE consumer.
4ORE Nutrition is committed to giving back through its 4 HOPE program, donating a portion of every order to children’s hospitals and various charities throughout the country.
TJ Telford, Chris Weston and Colby Kendell founded 4ORE Nutrition. “Our partnership has been perfect because we all bring special skills to the company such as start-up business, marketing, supplements and nutrition, sales and relationship management,” said Telford. “Above all else, we LOVE GOLF. We saw a need that was not being supplied in a HEALTHY way. From energy drinks, dehydration, and sugar drinks we saw a unique niche.”
To learn how to enhance your round and life, visit 4ORE.COM. Save 30% on your order with promo code GOLFWEEK at checkout.
STITCH is a vintage motorsports-inspired golf brand that offers luxury golf bags, trend-setting apparel, and stylish travel bags. Searching for a hole-in-one gift for a golf aficionado? Stitchgolf.com has just what you are looking for. Check out …
STITCH is a vintage motorsports-inspired golf brand that offers luxury golf bags, trend-setting apparel, and stylish travel bags. Searching for a hole-in-one gift for a golf aficionado? Stitchgolf.com has just what you are looking for.
Check out these savings, too:
SPEND $150 GET 15% OFF. Promo code PAR3
SPEND $250 GET 20% OFF. Promo code PAR4
SPEND $350 GET 25% OFF. Promo code PAR5
Travel Bag Collection
The perfect gift for the jet-setter who is always on the go. [BUY NOW]
Golf Bag Collection
The perfect gift for the scratch golfer who plays often. [BUY NOW]
The perfect gift for the golf aficionado who stays ahead of the golf trends. [BUY NOW]
The perfect gift for the sophisticated gentleman who appreciates products that perform. [BUY NOW]
The perfect gift for the golfer who has it all but can’t get enough of STITCH. [BUY NOW]
Justin, Fred, Rick, and Bryce were the lucky winners of the 2021 Under Armour and Golf Galaxy sweepstakes to Streamsong Resort in Florida. In the video above, the foursome takes on Streamsong Blue, ranked #22 in Golfweek’s Top Courses You Can Play …
Justin, Fred, Rick, and Bryce were the lucky winners of the 2021 Under Armour and Golf Galaxy sweepstakes to Streamsong Resort in Florida. In the video above, the foursome takes on Streamsong Blue, ranked #22 in Golfweek’s Top Courses You Can Play in the United States. The guys won three rounds of golf, lodging, dinner, and on-site resort activities – and came away with endless memories from the trip of a lifetime. Of course, our friends at Under Armour took care of them as well with gear head to toe, including the Playoff Polo 2.0, Drive Pants, and Daytona Layering Pullover.
When Century Golf Partners and Hankuk Industry teamed up to acquire PGA WEST in 2020, they weren’t just buying nine highly ranked desert courses and five clubhouses. They were acquiring one of the most renowned brands in the golf industry. “The …
When Century Golf Partners and Hankuk Industry teamed up to acquire PGA WEST in 2020, they weren’t just buying nine highly ranked desert courses and five clubhouses. They were acquiring one of the most renowned brands in the golf industry.
“The Western Home of Golf in America” has served as a siren song for decades, drawing avid golfers to the Coachella Valley to play PGA WEST’s courses or take the plunge and make it their year-round home. On the PGA Tour’s annual visits, the aerial television shots of emerald fairways cut through rugged desert terrain, set against the backdrop of the Santa Rosa Mountains, only made the destination more compelling. The message was clear: PGA WEST was the gateway not just to great golf, but also the good life.
Ben Dobbs, Executive Director of PGA WEST, noted that a number of new, well-financed competitors have emerged in recent decades. It’s a more competitive landscape for resort golfers and potential members looking for second or third homes. But as Dobbs noted, only one resort has that iconic brand: “The Western Home of Golf in America.”
“We want to use that, but with an updated style to remind people we are still the place to be, still in a great location, offering top-of-the-line service and a great experience with the ultimate destination for golf,” Dobbs said.
In some ways, PGA WEST has never had a better story to tell golf tourists and potential members. As part of the acquisition, Century Golf and Hankuk brought two more Pete Dye courses, the Mountain and Dunes and their shared clubhouse, under the resort’s umbrella. Those courses previously were associated with LaQuinta Resort. That brings the total golf collection to nine courses – five resort tracks and four private options.
The club’s staff can also point to the new ownership’s determination to make the golf courses even better than when they first opened. Three courses already have undergone extensive, seven-figure restorations to ensure that golfers will enjoy tournament-quality conditions every day of the year – yes, even during the scorching hot summer months. Firm plans are in place to restore the other six courses over the next few years.
Dobbs said ownership’s mandate is clear. “We want our golf courses to get either further up the top-100 list or make the top-100 list,” he said. The Pete Dye Stadium Course is a top-100 staple, and Dobbs is confident the restorations will bring more attention to the club’s other courses.
Dobbs also is overseeing improvements to the clubhouses and amenities. And he can point to a new, $10 million Sports Club that enhances the appeal to multigenerational families that like to gather at the club.
“We have become very family-friendly,” Dobbs said. “It’s a market where we have a lot of grandchildren, so we wanted to create a club where grandpa and grandma have the coolest place to visit.”
PGA WEST’s story appears to be resonating with a broader and younger consumer base.
“We’re definitely seeing a huge migration shift in terms of who is buying here,” said Domenic Provenzano, Membership Sales Manager. “Over the past 18 months, it’s been a huge shift from the southern coastal drive market around Los Angeles to younger people under 50 buying homes and joining the club. It’s been an incredible paradigm shift in the nature of our membership.”
Given the proximity of great desert golf and club amenities, Provenzano said he has a compelling story to share with prospects.
“The joke here is that the hardest decision you’ll have to make is which course you’re going to play that day,” he said. “I get four or five couples every day walking through the door inquiring about homes and memberships. When they understand that they can get to six courses in a golf cart from their home, they’re like, ‘OK, we’ve seen enough. We’ve found our place.’”
G/FORE’s seasonal lineup of golf shoes provide the perfect gift for any golfer on your list this holiday season. With the modern athlete in mind, we’re fusing a classic aesthetic with premium fabrications and details to make our products uniquely …
G/FORE’s seasonal lineup of golf shoes provide the perfect gift for any golfer on your list this holiday season. With the modern athlete in mind, we’re fusing a classic aesthetic with premium fabrications and details to make our products uniquely G/FORE.
Who’s it for? The MG4X2 is our new crossover shoe – designed for the course, the gym, or the office. Water-resistant material and massaging triple-density foam cushioning provides ultimate comfort on or off the course.
Sawtooth traction pattern designed to provide flexibility and grip
Reinforced toe overlay keeps feet dry and protected
360° molded heel cup prevents heel slip and provides superior comfort
Who’s it for? The Gallivanter is for the golfer who appreciates classic styling with modern comforts and technology. Premium waterproof leather, an ultra-lightweight sole, and a bespoke cleat design provide the ultimate on-course feel.
Waterproof smooth full-grain leather
No break-in period needed, ready to go right out of the box
No need to replace spikes with the bespoke cleat design
Former professional golfer Chelsea Pezzola partnered with eBay to explore its robust golf marketplace! From testing the latest and greatest drivers to building a bag on a budget, this series shows you why eBay is the best place for ALL your golf …
Former professional golfer Chelsea Pezzola partnered with eBay to explore its robust golf marketplace! From testing the latest and greatest drivers to building a bag on a budget, this series shows you why eBay is the best place for ALL your golf needs. Click here to check out Chelsea’s top picks.
Is that special person in your life a golfer? Whether it’s Father’s Day, Mother’s Day, a big birthday or holiday, eBay is the best place to find the perfect golf gift. Tune in as Chelsea takes explores amazing gift options at three different budgets, including the big splurge gift she is getting for her dad for his birthday.