WATCH Budweiser teaser a perfect build to newly released Super Bowl LIV spot

The King of Beers turned the cameras during its first teaser, giving a few lucky viewers a powerful (and unexpected) peek at the stars of its Super Bowl LIV spot: themselves. The ad, created by DAVID Miami and directed by Oscar-winning director …

The King of Beers turned the cameras during its first teaser, giving a few lucky viewers a powerful (and unexpected) peek at the stars of its Super Bowl LIV spot: themselves. The ad, created by DAVID Miami and directed by Oscar-winning director Kathryn Bigelow, highlights ‘Typical Americans.’

What that meant, exactly, was anyone’s guess…until now.

 

The ad will air in the fourth quarter of Super Bowl LIV.

To have your opinion heard on this spot—and all Big Game commercials—register now to be a USA Today Ad Meter panelist.

Budweiser rewards fan who helped Eric Fisher go Stone Cold Steve Austin

Budweiser offers a special toast to the Chiefs’ fan who gave a pair of beers to KC’s Eric Fisher.

One good turn deserves another toast, according to Budweiser. The beer that brought a fan to the World Series is rewarding the fan who gave Eric Fisher a pair of beers after a Chiefs touchdown Sunday in the romp over the Houston Texans.

And if you seek, you shall find:

Austin loved the action so much he had his entrance music played over the moment:

Not to be left out, the Chiefs’ lineman got in on the action from home

All this bring us back to the World Series when the beer brand rewarded a fan who saved his beer by taking a home run to his chest. The video from Game 5 of the World Series caught Jeff Adams grimacing slightly as the ball hit his chest, but he didn’t spill a drop of the two Bud Light cans he held. The official Bud Light account asked the internet to find the man so that they could reward him.

That led to Bud Light tracking down Adams, who they searched for after the viral moment during Game 5. The brand gave him tickets to Game 6 Tuesday night in enemy territory — Houston.

If the Chiefs make it to the Super Bowl, Budweiser should bring the fan who helped Fisher out get to the big game in Miami.