Vroom releases a behind-the-scenes look at its latest 2022 Super Bowl commercial

Vroom when right to the source for this “La La Land” inspired big game ad.

When in La La Land …

Used car e-commerce company Vroom is back in the big game commercial lineup in 2022, joining the impressive list of companies that will have a spot running during breaks in the action from Los Angeles. 

It will be just the second overall appearance for the brand, which made its Super Bowl debut in 2021 with a dark-comedy spin on a relatable nightmare of the car-buying world—used car salesman

This year, the company continues that identifiable theme by expressing the absolute struggles of selling a used car online in a new way. 

A Broadway musical number, titled “Flake the Musical.”

Choreographed by “La La Land” choreographer Mandy Moore, the catchy and feel-good production has been released ahead of Super Bowl 56 and will be one of the first spots to go live when the 34th USA TODAY Ad Meter opens on 2/9. 

To complement the in-game spot, Vroom has also produced a behind-the-scenes look at the campaign, taking the 56 hours of rehearsals and trimming it down to 30 seconds. 

Check it out.

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