Michelob ULTRA heads to Bushwood Country Club for Super Bowl 57 teasers

While Molson Coors is getting back into the Big Game commercial scene, Anheuser-Busch isn’t going anywhere. AB InBev is still set to appear on the small screen during the breaks, including a spot with Michelob ULTRA, which has dropped several teasers that unveil the stars of its Super Bowl campaign —one that pays homage to an all-time classic film: “Caddyshack.”

First up (and quite possibly the best of the lineup) is Tony Romo teeing it up as “Carl,” who was played by the great Bill Murray:

And the lackadaisical greenskeeper soon had company on the course when Michelob ULTRA’s dropped a second teaser, this time highlighting some of the esteemed members of the reimagined Bushwood Country Club:

It’s the second consecutive year for Serena Williams and the beer brand making headlines in the Super Bowl ad space. Along with the tennis legend, an impressive cast that featured Peyton Manning and Steve Buscemi, among others, hit the bowling lanes in 2022 for the Michelob ULTRA’s “Superior Bowl’ spot that finished 12th in the Ad Meter ratings.

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How this year’s creative plays out still remains to be seen, but as Ricardo Marques, VP of Marketing, Michelob ULTRA, explained, the messaging is clear.

“Michelob ULTRA believes it’s only worth it if you enjoy it and that comes through in our spot. ‘New Members Day’ celebrates how golf is crossing over into mainstream culture and shows Serena and Brian alongside other amazing athletes having fun on their day off. We’re looking forward to debuting the full spot and celebrating with fans everywhere as the beer for the next generation of golf.”

Speaking of those “other amazing athletes”… a few others have also been seen around Bushwood as well.

Canleo Alvarez looks like he has a new gig…