Our 5 favorite Super Bowl commercials of all time

So. Good.

This Sunday we’ll see a showdown between Tom Brady’s Buccaneers and Pat Mahomes’ Chiefs, two iconic teams helmed by two iconic quarterbacks. And for a lot of people tuning in, they won’t care about any of that.

What they’ll care about are the commercials.

Super Bowl ads have become as much a part of the Super Bowl experience as the game itself. We see that every year in the incredible energy at Ad Meter — the USA TODAY site that allows you to rate your favorite Super Bowl commercials in real-time. (It’s seriously fun and totally free, and you can still sign up to be involved.)

To celebrate this part of the game, we’re counting down five of our favorite Super Bowl ads of all time. Some are iconic, others are just weird ones that, for whatever reason, we’ve never been able to get out of our heads.

Enjoy.