Welcome to Ad Meter 2021

You can practically feel the anticipation building as that first commercial break after the coin toss nears… And with that, hello USA TODAY Ad Meter 2021! We are excited to kick off another year as the leading tracker of public opinion on Super Bowl …

You can practically feel the anticipation building as that first commercial break after the coin toss nears…

And with that, hello USA TODAY Ad Meter 2021! We are excited to kick off another year as the leading tracker of public opinion on Super Bowl ads—and remember, if you’d like to have your opinion heard on this year’s Super Bowl LV commercials, you can register NOW to be an Ad Meter panelist.

Have questions? The 2021 FAQs are here to help.

The timeframe from now until voting opens—which will begin February 3 at noon ET—is always full of unknowns and surprises, so once again, our editorial staff will keep track of all things Super Bowl commercials, providing coverage of the latest and greatest as the Big Game goes live on February 7 on CBS.

Until then, sit back and enjoy what is setting up to be an exciting year for Ad Meter and all the great panelists.

To get things started, here are a few updates:

The two biggest names in Super Bowl ad coverage are partnering

Adding to the Super Bowl commercial coverage, Ad Meter is joining forces with Adweek to provide extensive editorial insights before, during and after the game. And keep an eye out for The Big Game Summit, a virtual event that will stream on Thursday, February 4.

Featuring both Adweek and Ad Meter editors, along with industry guests, the show will offer an inside look at Super Bowl commercial trends and sneak peeks, plus marketing and media leaders’ Big Game playbooks.

Note: If Super Bowl LV is postponed to February 28, 2021, the event will be rescheduled for February 26, 2021. No reregistration necessary—all existing registrations will be carried over to the new date, if required.

Rate it again!

Also brand-new to the Ad Meter fun, if you missed the opportunity to rate the ads during the Super Bowl—or just can’t get enough of the commercials—the Replay Ratings will provide a second chance to weigh in with an opinion.

The Replay Ratings will award superlatives like Most Comical, Most Heartwarming, Best Teaser, etc. Our editorial experts will select five ads in each category, and much like high school yearbook polling, it will be a popularity contest, where the ad with the highest total of panelist votes wins the title of “Most/Best ___.”

The ratings will take place from Monday, February 8 to Wednesday, February 10, when the Super Bowl commercial chatter is at a maximum level. And yes, we have totally made sure to include the best photo backgrounds of yesteryear, just so you can have that extra dose of yearbook nostalgia:

Note: You must be a registered panelist to participate and cast your superlative votes.

Big Game Sweepstakes

Incentives to register as an Ad Meter panelist? You bet! Thanks to the Pro Football Hall of Fame, registration this year could mean a trip to the Big Game in 2022. Learn more about the Sweepstakes here.

Going LIVE

The Monday after the Super Bowl is always one of the busiest days for Super Bowl commercial breakdowns and recaps. This year, on Monday February 8, USA TODAY will take a dive into the Big Game’s best during Ad Meter Live powered by Verizon. The premium, 20-minute live experience will be hosted by USA TODAY’s Ralphie Aversa and will air on the Ad Meter site, USA TODAY YouTube channel, and social channels.

Stay tuned for more details!

Now, about that buzz.

Prices are holding steady

The cost for a spot in the Super Bowl LV ad lineup is reportedly in the $5.5 million range, a similar price tag to 2020 ($5.6 million). Additionally, it’s been said that CBS requires advertisers to pay an extra $200,000 to have the spot run on its streaming platform.

Currently, CBS has not sold out their inventory, with somewhere in the 80-percent range having been filled. (Last year, FOX sold out in late November.)

Speaking of which …

Who’s in, who’s out?

Unlike the past several years, many brands have been quiet about their plans for the Big Game spots. Whether that’s because of the Presidential Inauguration, the impact of the coronavirus, or a combination of many elements, the news surrounding who’s in and who’s out has been minimal at best.

But that doesn’t mean there hasn’t been any news.

Big names like Coca-Cola and Pepsi-Cola have both bowed out of this year’s Super Bowl (though Pepsi will have the Halftime Show, plus brands under its umbrella). They join Hyundai, Avocados from Mexico, and Olay as brands from the 2020 lineup that won’t be appearing.

On the other side, Cheetos and Doritos—two brands that have already released teasers—will be part of the commercial festivities, along with Pringles, M&M’s, Kia, TurboTax, Mountain Dew, WeatherTech, and Amazon… and we expect more to come as we get closer to the beginning of February.

Just a fun guess: From what we’ve seen so far, it would be a safe bet to expect more than a few big-name celebs in this year’s spots.

New to the “game”

According to Adweek, Vroom, Fiverr, and Miracle-Gro will all make inaugural appearances during Super Bowl LV.

That’s all for now—again, welcome to USA TODAY Ad Meter 2021!

Register to become a panelist

Ad Meter 2021 FAQs

Everything you need to know for USA TODAY’s 2021 Ad Meter as Super Bowl LV nears.

Super Bowl LV is within sight, which means, Super Bowl Commercial Season is almost here!

Along with that, comes another wonderful year of USA TODAY’s Ad Meter.

USA TODAY created the Super Bowl Ad Meter in 1989 to gauge consumers’ opinions about television’s most expensive commercials. Since then, the results have become the industry-leading tool used to measure public opinion surrounding Super Bowl ads.

We expect a big voter turnout for SB LV and understand that you might have questions—whether it’s how to vote on the ads or how to enter an ad in the Big Game—so please see the FAQs below to help you get started.

When does Ad Meter registration begin and end?

U.S. citizens 18 years of age or older who want to be Ad Meter panelist can register online between January 20 and Super Bowl Sunday (even during the game), which is February 7 this year on CBS.

Once registered, you’ll receive access to use a password-protected microsite to vote on the Super Bowl commercials. If you’re having trouble signing in, please try resetting your password here.

If the email you provided is a registered user, we will send an email containing a unique link to reset your password.

How does Ad Meter work?

Panelists will have the opportunity to begin rating the ads on Wednesday, February 3, at noon ET. As soon as an ad is released, we will add it to the Ad Meter platform. Remember: for your vote to count, panelists must rate every ad—so don’t forget to come back during the Super Bowl to finish rating all the commercials that have not been made public beforehand.

Like previous years, Ad Meter will remain open until 1 a.m. ET/10 p.m. PT the night of the Super Bowl (February 7). This will give participants more time to weigh in on their favorite commercials.

How many commercials will there be?

Ad Meter panelists are asked to rate the National Commercial Block between the coin toss and kickoff all the way to the two-minute warning in the fourth quarter—plus halftime. While the count varies from year to year, panelists should expect to rate some 50-plus commercials.

How does the voting work? How is the winner determined?

Each commercial will receive a rating by every panelist who votes. The average rating will be the total of all ratings divided by the number of users who completed rating all commercials. The highest average rating will be the winner.

The winner of the 2021 USA TODAY Super Bowl Ad Meter will be declared after voting on admeter.usatoday.com has ended. The results will also be printed in USA TODAY.

As panelists are rating, will ads be in the same order as they are in the telecast?

Yes, we plan to put the ads in the telecast order on the voting site.

Do panelists have to rate every ad?

Yes, all panelists are required to rate every eligible ad.

Will there be a way to get more info about the ads?

Most of the brands advertising during the Big Game keep things pretty close to the chest, but that doesn’t mean they won’t share a sneak peek here and there. The good news: a dedicated online portal—admeter.usatoday.com—will host daily content supporting the excitement and stories leading up to the game.

Can just anyone participate?

U.S. citizens 18 years of age and older can participate. Interested panelists must register in advance at admeter.usatoday.com.

Can an advertiser “game” the system?

As proven by the size of the voting panel in 2018, 2019 and 2020, we will again have a statistically significant amount of votes cast in 2021 to keep any advertisers from “gaming” the system. We will be monitoring our registrations and auditing the rating process closely for any patterns or discrepancies—like bulk voting or Bots—and we will investigate anything that seems odd.

Will you be gathering personal metrics information (salary, location, age range, gender)?

No. Ad Meter registration no longer includes gathering data from users’ personal metrics due to the CCPA Law.

Are there any incentives to participate?

Yes! When you register to become a panelist, you will be entered into exclusive sweepstakes for a chance to win a trip to the Big Game in 2022. See Prize Details and Official Rules here.

How many panelists do you expect/want?

We expect to have thousands of participants, much like we did in previous years.

Are you changing any of the rules around eligible ads?

No. All national ads that air from after the coin toss through the fourth quarter’s two-minute warning (including halftime) will be rated.

Note: House promotions for Cable/Broadcast Networks (such as sitcom promos) are not eligible.

Are there ever exceptions where Ad Meter includes commercials that don’t fall under the eligibility guidelines?

While there are plenty of great spots around Super Bowl time, USA TODAY’s Ad Meter only permits ads that fit within the eligibility criteria. Out of fairness to the system, no exceptions are made.

How does an advertiser upload their ad?

Advertisers must email a YouTube link directly to our Ad Meter editor, Rick Suter (RSuter@gannett.com). You can upload the video(s) as private before the Super Bowl, but it must be switched to public or unlisted to live on the USA TODAY Ad Meter.

The sooner we get the commercial, the better. It allows time to get everything set up for when the spot is to go live. Rick will send a confirmation to you that he has received the ad. Please be sure to communicate any specific instructions regarding the spot’s release.

Additionally, please send a high-resolution horizontal screenshot from your ad. This will serve as the thumbnail image for your ad on Ad Meter.

We have an extended cut that we’d like to use—is that OK?

You will need to upload the exact commercial creative that airs during the Super Bowl timeframe. Extended cuts are often included in Ad Meter editorial coverage but are not used in the panelist-rating platform.

* For instructions on how to upload a video, check out the YouTube help center.

What if the Super Bowl is moved?

If 2020 has taught us anything: be prepared for the unexpected. While we hope the Super Bowl will go on according to plan that might not be the case. If the game is moved, we will relay the information that becomes available about the new dates/times. From there, we will set the voting window for Ad Meter panelists and communicate with the advertisers who have sent in an ad.

What if an advertiser’s commercial is already live before the game gets moved?

We will unpublish the ad until the new timeframe is set. Once the NFL has confirmed the date, we will reset the voting window for Ad Meter and republish the eligible spots accordingly.

Anything we missed?

Yes—the Replay Ratings!

Brand-new to the Ad Meter fun, if you missed the opportunity to rate the ads during the Super Bowl—or just can’t get enough of the commercials—we’ve created a second chance to weigh in this year that will take place from Monday, February 8 to Wednesday, February 10.

The Replay Ratings will award superlatives like Most Comical, Most Heartwarming, Best Teaser, etc. Our editorial experts will select five ads in each category, and much like high school yearbook polling, it will be popularity contest, where the ad with the highest total of panelist votes wins the title of “Most/Best ___.”

Note: You must be a registered panelist to participate and cast your superlative votes.

If you have more questions, contact us at admeter@usatoday.com.

Register for Ad Meter here!

AdBlitz Awards: Ad Meter spots that took most viewed honors in each category

Almost one week later, a handful of Super Bowl spots have really pulled away from the pack, with view counts reaching into the astonishing. With the help of AdBlitz, a YouTube exclusive, we’re able to see what ads submitted to USA Today’s Ad Meter …

Joining in on the award season fun…

Envelopes, please.

Most Viewed in the Comedy category:

Most-viewed of all Ad Meter ads (so far), Amazon’s spot, “Before Alexa,” has been quite the hit. The 60-second ad featuring Ellen and Portia takes a comical look through history, focusing on what people did before the virtual assistant existed.

Most Viewed in the Dramatic category:

Heinz made four different ads in one creative, compacted 30-second spot. The ad, directed by Roman Coppola, has surpassed all the other adds by a few million views.

Most Viewed in the Inspirational category:

Microsoft’s game-changing spot was tops in the ‘Inspirational’ category, sprinting ahead of Budweiser’s “Typical American” by a few million views.

Most Viewed in the Action-Packed category:

This was the closest margin of victory, with the F9 trailer edging out Quibi’s inaugural Super Bowl spot by a million views.

Note: F9 also had the most views in the Teaser category, too.

Most Viewed in the Sentimental category:

“Loretta” was the clear favorite in the ‘Sentimental’ category, and it didn’t leave the door open for any upsets. Google’s heartwarming tale has been one of the most popular ads—it finished third in the Ad Meter rankings—and has reached an impressive number of views.

And thus concludes the show, folks.

Looking for more Super Bowl commercial bliss? Make sure to head over to AdBlitz, a YouTube exclusive!

Rocket Mortgage’s Super Bowl ad starring Jason Momoa finishes fifth in Ad Meter rankings

It’s rare that a lending company-albeit the largest in America-would be expected to make a huge splash in the Ad Meter rankings. They don’t sell beer, or candy, or chips, or soft drinks. And they aren’t releasing the next box-office hit. At the …

It’s rare that a lending company—albeit the largest in America—would be expected to make a huge splash in the Ad Meter rankings. They don’t sell beer, or candy, or chips, or soft drinks. And they aren’t releasing the next box-office hit. At the most, you’d expect them to cause a small ripple.

But, then again, when you have Aquaman…

Rocket Mortgage will forever remember Super Bowl LIV. The Detroit-based lending company was back in the Big Game-mania this year with a spot that featured actor Jason Momoa for their campaign, “Get Comfortable.” That alone seems like a story worth remembering, but it’s merely the gameplan and the not the final drive.

Out of the 60-plus ads and trailers that were submitted, the spot ended the night as the fifth highest-rated commercial in the Ad Meter rankings.

Fifth!

You can count the number of mortgage companies that have accomplished that ranking with a closed fist. The success teetered on the unbelievable, even for an experienced Super Bowl ad veteran like Quicken Loans CMO, Casey Hurbis, who Ad Meter caught up with to talk about the big night.

“When you’ve got a lot of brands there (on Ad Meter) that are habitually in the top 10,” Hurbis noted, “to be a mortgage company—a commodity-based company and brand—that’s in the top 5 is something to be super excited about.”

When we first spoke before Super Bowl Sunday, what the actual commercial would look like was still a close secret. Instead, the company and the star of the spot had released several teasers—which did incredibly well—and as the CMO explained, “lent itself to people wondering, ‘What does it really mean for Jason Momoa to be comfortable at home? What is that going to look like?'”

The anticipation would last until the first quarter of the Super Bowl when the final product aired—a sleight of hand that took a comedic one-eighty from the teasers.

It was an epic moment for the 75 Rocket Mortgage employees gathered at the office. “It was sixty seconds of dead silence, and then an eruption of cheers,” Hubris said in awe.

But this was also a busy night, as he pointed out:

“We were activating the Rocket Mortgage Super Bowl Squares, and about five minutes before the commercial ran, there was a score. And for the first time, we were like, ‘OK. We have to pull the name, and we have to announce it.’ Then the commercial ran, and we’re celebrating, and then there was a score shortly after that.”

“Mission Control” Photo courtesy of Quicken Loans

Zero rest isn’t uncommon on this type of night for brands. But the work and effort has been the exciting part of this particular journey for Rocket Mortgage—a “partnership”, as Hurbis describes it, and learning experience. As previously mentioned, he doesn’t always believe that Super Bowl spots should be released before the actual airtime. “You can argue the pros and cons of it,” he explained. “But what this showed us was by teasing it and doing fun, engaging, leaned-in content, you can build up a lot of that buzz and anticipation, and then you show America the spot for the first time.”

(The content is still making the rounds on social media, including these two photos of the—ahem—real Jason Momoa:)

When the night finally ended all that was left were the restless hours until the Ad Meter rankings were released. “It was a late night—we didn’t wrap up until well after midnight,” Hurbis recalled. “But we woke up Sunday morning with smiles on our faces, and it’s been a great week!”

A great week, indeed, one that seems to be continuing.

“People are coming up to Jason and telling him how funny it was and how much they enjoyed the commercial,” Hubris said of Momoa—who reached out to the CMO Sunday night and shared in the joy of how well the spot turned out and has since continued to post behind-the-scenes footage.

“It’s humbling,” Hurbis also added, now having a few days to let the rush of it all settle. “We had a great campaign and a great partner to bring it life, and we’re excited that America affirmed that—the amount of positive sentiment we have is overwhelming.”

It was an impressive showing for Rocket Mortgage, the excitement of the commercial’s success resonated in each answer Hurbis gave. And rightfully so. But that doesn’t mean it’s one-and-done for him or the hard-working team. We ended the conversation by chatting about the future, the “Get Comfortable” campaign, and what it means for Rocket Mortgage.

Hurbis replied: “When you’re America’s largest lender, you’re right back to work and getting ready for the next exciting project.”

With the company’s success in this year’s Ad Meter, that type of forward brand momentum would be expected.

The top 3 dramatic Super Bowl LIV ads, according to AdBlitz

Some Super Bowl ads can be funny, while others are sad (hello, Google), while others tend to touch on the dramatic. There were a handful of Super Bowl spots in this year’s Ad Meter rankings that could fall into the latter category, and according to …

3. Hulu: Tom Brady’s Big Announcement

Tom Brady’s cryptic tweet that was sent out before the Super Bowl had fans (especially in New England) shook. What did he mean? Was he leaving Boston? What. Was. It?!

It turned out to be a tease for Hulu’s dram-com SB spot—one that had the decorated QB and Ted 2 actor reading directly from a script. So far the ad has been a hit, too, with the view count continuing to rise.

2. GMC: “Quiet Revolution”

GMC introduced its HUMMER EV with a creative spot titled “Quiet Revolution.” And it certainly was quiet, the entire 30 seconds completely void of sound—even LeBron James is silent.

Probably an unanswerable question: How many people have watched this and immediately started fidgeting with the volume control on the device they’re using?

When considering the commercial’s incredible amount of views, it’s safe to assume there have been more than a few…

1. Heinz: “Find the Goodness”

Roman Coppola, the director of the HEINZ ad, explained it best: “To think of a way that four stories can share resemblance, be on the screen together, be cohesive and visually attractive, and be inviting for the viewer to watch, was a fun challenge that gave a very interesting set of parameters to work within,” he explained. “We tried to be creative and also strict about the form, to make the ad best suited for people to see four things at once.”

And it was mission: accomplished. The commercial currently sits at No. 1 most-viewed in the “Dramatic Ads” category on AdBlitz.

Was ‘This Bud’ for You: A look at the different Budweiser labels during the Super Bowl era

Few things are as synonymous with Super Bowl Sunday than beer-whether it’s commercials, the Super Bowl parties, the pregame, the post-victory celebrations, you name it. And when thinking about the history of the Super Bowl, few brands come to mind …

Few things are as synonymous with Super Bowl Sunday than beer—whether it’s commercials, the Super Bowl parties, the pregame, the post-victory celebrations, you name it. And when thinking about the history of the Super Bowl, few brands come to mind more quickly than Budweiser. (In fact, if you haven’t already thought about the frogs spelling it out, well, you are now: “Bud! Weis! Er!”)

The King of Beers has been around since 1876 and has become one of the most recognizable brands. There are the iconic Clydesdales, which trotted onto the scene some 85 years ago. The hitch was part of a gift to August A. Busch, Sr. in 1933, celebrating the repeal of Prohibition. More present-day additions include cameos by Budweiser’s Dalmatian, plus impactful messaging like that featured in this year’s Big Game commercial, “Typical American.”

And, of course, there’s the label.

There have been 26 versions since the pre-1920s, and at this year’s Super Bowl, Budweiser unveiled the 27th.

Didn’t realize it’s changed that much? Many probably haven’t, but thanks to Budweiser, we can take a trip down Super Bowl memory lane, beginning in 1967, and get a glimpse at some of the changes throughout history.

See if you can spot the differences while remembering if “This Bud” was for you…

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Coming Soon: What movie trailers from SBLIV picked up the most views so far?

Lights. Camera. (Commercial break.) Action! A few trailers were released on Super Bowl Sunday, as studios tempted movie-lovers with the next chapter of blockbuster franchises while also making room for streaming services and what’s ahead on those …

Lights. Camera. (Commercial break.) Action!

A few trailers were released on Super Bowl Sunday, as studios tempted movie-lovers with the next chapter of blockbuster franchises while also making room for streaming services and what’s ahead on those popular platforms.
.
But what trailer gained the most momentum?

According to AdBlitz, a YouTube exclusive, here are the top 3 that have really extended beyond the 15 minutes of fame:

3. Marvel Studios: “Big Game”

Marvel Studios took to the Big Game stage and unveiled a lineup of new releases—The Falcon and the Winter Soldier, WandaVision, and Loki—that are coming soon to Disney+. The current view total is third-highest among all trailers on AdBlitz

2. Amazon Prime Video: “Hunters”

It’s another All-American barbecue—until it’s not. Amazon Prime Video released a spot for “Hunters” during the Super Bowl, and the thrilling minute-plus trailer that shows a very eerie Al Pacino has made its way to the second-highest view count. How many have watched so far? Check out the answer here.

1. Universal Studios: “F9”

The Fast Saga continues, and people are clearly excited. The extended version of the Super Bowl trailer for F9 has been released, and it’s tops in that category on AdBlitz.

And the views? It does the franchise proud, so we gave it a title:

Fast & Furious 10: The Views on F9!

The top 5 inspirational Super Bowl Sunday ads, according to AdBlitz

A few companies took the wide-reaching opportunity on Super Bowl Sunday to inspire and impact the audience who were tuning in to watch the Big Game. Some were calls to action, such as this Michelob ULTRA Pre Gold spot, while a few delivered messages …

According to AdBlitz, a YouTube exclusive, these are the top 5 highest-viewed inspirational ads from Super Bowl Sunday.

1. Secret Deodorant: “The Secret Kicker”

This pregame spot by Secret Deodorant has been getting a lot of attention, and rightfully so. The creative delivery in the ad’s messaging—n inspirational focus that champions for women’s equality—makes it easy to understand why the views have soared.

Check out the current count here.

2. Microsoft: “Be The One”

Microsoft’s ad was an empowering 60 seconds narrated and featuring the first-ever woman to coach in a Super Bowl: San Francisco 49ers assistant coach, Katie Sowers. The spot took ninth in the Ad Meter rankings and is continuing to turn the view counter upward.

3. Budweiser: “Typical American”

The King of Beers gave the Dalmatian and Clydesdales a year off, and instead unveiled a concept that showcased some (incredible) “Typical Americans.” Budweiser’s tip of the cap to the best of America has been well received, too. The spot landed just outside the top 10 in the Ad Meter rankings while continuing to attract an audience on YouTube.

4. NFL: “NEXT 100”

The NFL’s spot this year came with a surprising reveal: The ending was shot in realtime, with the kick return culminating on the field in Miami. The ad took sixth on Ad Meter, and the inspiring message to the game’s future stars is still going strong.

5. Olay: “Make Space For Women”

The Olay ad featured an all-woman cast with a compelling call to action, and the launch that included Busy Philipps and Lilly Singh plus astronaut Nicole Stott has continued to skyrocket.

Best of Ad Meter 2020: 5 highest-rated snack commercials

What’s a Super Bowl without snacks? More so, what’s a Super Bowl without a few memorable snack commercials? From the salty to the sweet, the cheesy goodness and the chocolate-covered delights, let’s head into Ad Meter’s pantry and take a look at the …

What’s a Super Bowl without snacks?

More so, what’s a Super Bowl without a few memorable snack commercials?

From the salty to the sweet, the cheesy goodness and the chocolate-covered delights, let’s head into Ad Meter’s pantry and take a look at the five highest-rated snack commercials from this year’s rankings.

Plus, we’ll find out what honors these spots are taking over at AdBlitz, a YouTube exclusive.

Ready? It’s snack time!

1. Doritos: “The Cool Ranch,” 6.62

The top snack spot this year goes to Doritos “The Cool Ranch,” starring Sam Elliott and Lil Nas X. It’s part showdown, part dance-off, and one of the funniest ads of Super Bowl LIV. See where it ranks in views for Comedy ads on AdBlitz here.

2. Cheetos: “Can’t Touch This,” 6.07

Cheetos rounded out the top 10 in this year’s Ad Meter, with its spot “Can’t Touch This.” The commercial has struck a chord (dance move?) with fans, thanks to an early-90s classic by MC Hammer. Like the Doritos commercial, Cheetos is also continuing to attract more than a few curious eyes—check out the impressive count on AdBlitz!

3. Reeses: “Rock,” 5.45

The third highest-rated snack commercial was Reeses’ spot, “Rock.” A montage of coworkers’ comically accurate answers to one employee’s questions regarding the Reeses Take 5, the spot takes a go at literal comedy and doesn’t fail to deliver. And now, the extended cut on released on YouTube has been climbing up the ranks quickly!

4. Planters: “Tribute,” 5.36

Not so fast, Wesley Snipes! Although a lot of discussion surrounded this spot—and the teaser—the funeral for Mr. Peanut turned out to be a feel-good moment that introduced viewers (and the gathered mourners, such as Kool-Aid Man) to Baby Nut.

It’s done well on AdBlitz, too. The spot is ranked in the top 5 highest-rated sentimental ads this year—and when you see the number of views, it makes sense, too.)

5. Snickers: “#FixTheWorld,” 5.35

Rounding out the top 5 highest-rated snack commercials is Snickers’ “#FixTheWorld.” They have also released an extended cut of the Super Bowl ad—this version, which is picking up steam on YouTube, has a few more topical annoyances added to the (on-the-nose) song that culminates with earth getting fed a giant Snickers.

Spot ON: The top 5 Ad Meter spots are continuing to rack up views on YouTube’s AdBlitz

While Kansas City continues the Super Bowl feeling-partying into this week with uncontainable pride-the commercial rush continues for the spots that were ranked in this year’s USA Today Ad Meter. Based on the views over at AdBlitz, a YouTube …

While Kansas City continues the Super Bowl feeling—partying into this week with uncontainable pride—the commercial rush continues for the spots that were ranked in this year’s USA Today Ad Meter. Based on the views over at AdBlitz, a YouTube exclusive, the top 5 spots are still climbing, with the counts reaching some MVP-worthy praise (no offense, Patrick Mahomes).

Here are the five highest-rated spots from the Ad Meter rankings, with the current tallies from AdBlitz.

1. Jeep: “Groundhog Day”

People are paying a personal homage to “Groundhog Day” and reliving (rewatching?) the top spot from this year, with the view count climbing into the incredible.

Current AdBlitz tally: 45,842,919 views

2. Hyundai: “Smaht Pahk”

The second-highest rated ad, featuring a few famous faces and one unique accent, has been soaring up the view count wicked-fast!

Current AdBlitz tally: 41,557,153 views

3. Google: “Loretta”

We’re not crying, you’re crying! (And you’re definitely not alone.)

Current AdBlitz tally: 15,083,289 views

4. Doritos: “The Cool Ranch”

Super Bowl Sunday’s matchup between the Chiefs and 49ers wasn’t the only showdown in town, thanks to a catchy Doritos spot featuring Sam Elliott and Lil Nas X. And people are still tuning in to watch this one, so…draw?

Current AdBlitz tally: 10,714,367 views

5. Rocket Mortgage: “Comfortable”

The word is out, Mr. Momoa! Rocket Mortgage’s spot featuring the (real! superstar actor and wife, Lisa Bonet, has been racking up the views.

Current AdBlitz tally: 7,326,404 views