Best of Ad Meter 2020: 5 highest-rated snack commercials

What’s a Super Bowl without snacks? More so, what’s a Super Bowl without a few memorable snack commercials? From the salty to the sweet, the cheesy goodness and the chocolate-covered delights, let’s head into Ad Meter’s pantry and take a look at the …

What’s a Super Bowl without snacks?

More so, what’s a Super Bowl without a few memorable snack commercials?

From the salty to the sweet, the cheesy goodness and the chocolate-covered delights, let’s head into Ad Meter’s pantry and take a look at the five highest-rated snack commercials from this year’s rankings.

Plus, we’ll find out what honors these spots are taking over at AdBlitz, a YouTube exclusive.

Ready? It’s snack time!

1. Doritos: “The Cool Ranch,” 6.62

The top snack spot this year goes to Doritos “The Cool Ranch,” starring Sam Elliott and Lil Nas X. It’s part showdown, part dance-off, and one of the funniest ads of Super Bowl LIV. See where it ranks in views for Comedy ads on AdBlitz here.

2. Cheetos: “Can’t Touch This,” 6.07

Cheetos rounded out the top 10 in this year’s Ad Meter, with its spot “Can’t Touch This.” The commercial has struck a chord (dance move?) with fans, thanks to an early-90s classic by MC Hammer. Like the Doritos commercial, Cheetos is also continuing to attract more than a few curious eyes—check out the impressive count on AdBlitz!

3. Reeses: “Rock,” 5.45

The third highest-rated snack commercial was Reeses’ spot, “Rock.” A montage of coworkers’ comically accurate answers to one employee’s questions regarding the Reeses Take 5, the spot takes a go at literal comedy and doesn’t fail to deliver. And now, the extended cut on released on YouTube has been climbing up the ranks quickly!

4. Planters: “Tribute,” 5.36

 

Not so fast, Wesley Snipes! Although a lot of discussion surrounded this spot—and the teaser—the funeral for Mr. Peanut turned out to be a feel-good moment that introduced viewers (and the gathered mourners, such as Kool-Aid Man) to Baby Nut.

It’s done well on AdBlitz, too. The spot is ranked in the top 5 highest-rated sentimental ads this year—and when you see the number of views, it makes sense, too.)

5. Snickers: “#FixTheWorld,” 5.35

Rounding out the top 5 highest-rated snack commercials is Snickers’ “#FixTheWorld.” They have also released an extended cut of the Super Bowl ad—this version, which is picking up steam on YouTube, has a few more topical annoyances added to the (on-the-nose) song that culminates with earth getting fed a giant Snickers.

Super Bowl commercial rush with YouTube’s AdBlitz: 3 surprises gaining post-SB traction

The Super Bowl might be over, but the commercial rush is still going strong. While USA Today’s 32nd Ad Meter is in the books, with Jeep’s “Groundhog Day” taking the top honors this year, there are more than a handful of eye-catching ads that played …

The Super Bowl might be over, but the commercial rush is still going strong. While USA Today’s 32nd Ad Meter is in the books, with Jeep’s “Groundhog Day” taking the top honors this year, there are more than a handful of eye-catching ads that played during the breaks and halftime that have really started to pick up views over at AdBlitz, a YouTube exclusive.

Here are a few surprises that are starting to gain traction:

Quibi: “Bank Heist”

Although it didn’t rate so well on Ad Meter, the concept this spot for Quibi, a Los Angeles-based short-form mobile video platform company, has caught the attention of more than a few people. (Way more than a few people, to be exact.)

Check out the AdBlitz tally here!

OLAY: “Make Space for Women”

The all-women cast in this fun spot—with an empowering message—has Olay moving up the ranks. The spot finished 36th in the Ad Meter rankings, but take a look at the number of people who have joined Busy Philipps, Lilly Singh and astronaut Nicole Stott on the journey!

Cheetos: “Can’t Touch This”

Cheetos’ spot “Can’t Touch This” is shuffling quickly up the view count on AdBlitz, with the No. 10 Ad Meter spot really hitting a nostalgic stride—much like the star of the ad!

Will any of these three spots catch the current leader on AdBlitz? Make sure to check back this week as we continue to follow All Things Super Bowl Commercials!