Check out this hilarious Doritos commercial that features many of the Kansas City #Chiefs’ biggest stars.
The Kansas City Chiefs are among the hardest-working squads in the NFL and remain strictly committed to handling business on the field. However, a few of Kansas City’s stars decided to have a little fun on their off day and film an epic commercial for Doritos.
In their latest ad campaign, Doritos has enlisted the help of Chiefs quarterback Patrick Mahomes, center Creed Humphrey, wide receiver Xavier Worthy, defensive lineman Chris Jones, and beloved mascot K.C. Wolf to choose their upcoming ad for Super Bowl LIX next month.
Mahomes posted a video of the ad on Twitter with a hilarious caption:
Fans can join their favorite players and vote for which social media star they want to appear in the Doritos’ Super Bowl commercial at doritoscrash.com before the big game.
Despite taking a day off to film, Kansas City’s players will be well-prepared for Saturday’s AFC divisional round matchup against the Houston Texans at Arrowhead Stadium.
A Super Bowl commercial conversation with two of the leaders in the game.
Rewind the historical playlist of Super Bowl commercials and you’ll notice that Pepsi and Doritos have dotted the decades of breaks in the football action, creating an impressive highlight reel with 30- and 60-second spots that have made the audience laugh, sing and even dance.
There was the boy who got stuck in a Pepsi bottle, the highest-rated ad of all time in the USA TODAY Ad Meter ratings.
There was the great Ray Charles, who took Diet Pepsi to the show in ’91, leaving the audience repeating, “Uh huh! You’ve got the right one, baby!”
The battle between the Coca-Cola driver and the Pepsi driver remains a legend in the Super Bowl ad space, so much that you could argue a whole new generation of consumers associate the Youngbloods’ song “Get Together” with that commercial.
And how many people hear the phrase “Cindy Crawford’s commercial” and immediately think of this image:
(Photo by Pepsi/Getty Images)
From the chips aisle, Doritos’ contributions are just as impressive—from dogs bribing cat owners to wonky time machines to 2009, when the brand was at the forefront of a pop-culture shift in the Super Bowl ad timeline, becoming the first snack advertiser to win an Ad Meter.
Overall, if a Super Bowl commercial vault were ever constructed, PepsiCo and subsidiary Frito-Lay would have their own wing, a museum filled with campaigns from the ’80s, ’90s, 2000s, and today.
But to look at the each brand’s big game impact through the small screen only tells half the story.
“Here’s a good stat for you,” began PepsiCo Beverages North America CMO Greg Lyons. “Two out of every three people who are going to be watching the Super Bowl at home are going to be enjoying a Pepsi Co. food or beverage.”
Life imitates art.
That revelation came at about the halfway point of USA TODAY Ad Meter’s conversation with Lyons and Frito-Lay North America CMO Brett O’Brien, one of the more interesting discussions with quite possibly the top combo in the Super Bowl ad game.
And as the shear volume of those numbers were considered—two-thirds of 90 or even 100 million?—Lyons added to the fuller picture:
“So (the Super Bowl) is just a natural fit for our brands. It’s when we’re at our best as PepsiCo.”
PepsiCo and Frito-Lay are back with three campaigns in 2023, one for Doritos plus newcomers Pepsi Zero Sugar and PopCorners. And while the two marketing execs have the hindsight of all the historically impressive ads mentioned above, the foresight heading into this year comes with added twists and turns.
“There definitely is a change,” said O’Brien. “We’re seeing a considerable amount of ad spending going up because people are way more active on social channels, on digital channels. They’re interacting all across the board—it’s not just one over the other; it’s multiple and often at the same time.”
Social media’s grand entrance on the national advertising stage is a familiar act at this point, but substantial growth within the space is hard to overlook. And, as both Lyons and O’Brien added, it was only a matter of time before brands placed a higher significance on digital areas during the production of Super Bowl ads.
“Creating an ad is no longer about creating an ad,” O’Brien continued. “It’s really about creating an experience around that ad, where consumers can participate, where they can engage differently, where they can make things (just like in the ad) and share content on TikTok that will ultimately end up in an ad.”
The latter part of that layout is not just a guess, either. Doritos has pushed the envelope for the 2023 creative to include fan interaction that culminates in one of social media’s compelling attributes: the possibility of a user suddenly becoming a star.
Ahead of the Super Bowl spot, fans were urged to check out a dance from TikTok sensation Tay (@vibin.wit.tay) and share their best interpretation with the hashtags #DoritosTriangleTryout and #Entry. From there, one lucky winner would be selected to star in the big game spot alongside Missy Elliott and Jack Harlow, and perhaps other surprise talents.
It’s the type of progressive lift that’s not unexpected from the more seasoned advertising vets like PepsiCo, nor is it unique. But grasping social media while juggling the multiple brands, with the numerous teasers and the overall direction, carries a daunting amount of production meetings that seems nearly impossible to control. (The amount of Zoom calls alone—Sheesh!)
The resounding way to describe it? Pressured.
Yet, the simplicity with which Lyons and O’Brien casually explain what many would envision as creative chaos is fascinating.
Lyons reflected on the process, looking at the campaign’s timeframe: “Having done this for a while now, 10 years ago, when you would do a Super Bowl ad, it was all about being the funniest or the most entertaining in the game. And we’re very careful on how we track the return on our investment and marketing. What we’ve learned is our playbook—the ad is still the centerpiece—it needs to be all about the buzz and the talk value you get leading up to the Super Bowl. That’s where most of the value is.”
He continued to explain that PepsiCo factors in a campaign’s advertising stamina when deciding on what the creative will entail, noting that “some creative ideas will do great in 30 seconds and win Ad Meter, but don’t have the stretchability of going on from that.”
Two campaigns that did hit the mark this year were Pepsi Zero Sugar and PopCorners, both of which introduced post-pandemic data into the decisions.
For PopCorners—a healthier snack in the Frito-Lay lineup—it was about introducing variety, with O’Brien pointing out that “more people are throwing bigger parties, they’re entertaining more, so they need to have options for everybody.”
Pepsi Zero Sugar—a first national ad in the Super Bowl for Pepsi in 10 years—follows a similar path.
“Consumers coming out of this pandemic want to be healthier and are watching their calories a little bit more than they were,” Lyons said of the fastest-growing segment. “So, it’s on trend, and we’ve cracked it.”
The focal point of keeping up with consumer trends is another commonality across the marketing landscape, an area that’s seemingly reinventing itself by the second in the Digital Age.
But for Lyons and O’Brien, the shifting on the surface of the market doesn’t change the core of the company. In other words, although each new brand heading for the Super Bowl Sunday stage captures a progressive arc, it is still very much Pepsi—a brand that has six Ad Meter wins, eight runner-ups, and a strong understanding of entertainment value.
The proof is in the casting…
“Breaking Bad” stars Bryan Cranston and Aaron Paul provide a heavy dose of pop-culture relevance in the PopCorners campaign, as does Raymond Cruz (aka Tuco Salamanca) and the show’s creator Vince Gilligan, who was revealed as the commercial’s director.
And the Pepsi Zero Sugar’s headliners—Ben Stiller and Steve Martin—wouldn’t need more than 30 seconds to get wide a demographic of fans laughing.
Will the star power combined with comedic timing and creativity capture the national audience’s attention?
That question brought us back to the midpoint of the conversation, where the overall answer lies within the stat provided by Lyons, which fits perfectly into an analogy:
While there will always be swings and misses in the advertising game, it’s always nice when two-thirds of the players are using your bat.
Life imitates art, indeed.
Wrapping up the conversation as we usually do at USA TODAY Ad Meter, we ended our time with both CMOs by asking what their favorite ad was throughout the years.
Brett O’Brien: “‘Doritos Crystal Ball.’ I love the simplicity of that spot, and it just cracks me up every time I see it.”
Greg Lyons agreed with the 2009 Ad Meter-winning commercial, then added: “On the beverage side—I’m a little biased on this one because I had something to do with it—but ‘Puppy Monkey Baby’ has a very special place in my heart.”
Puppy Monkey Baby—maybe the second most interesting combo in the Super Bowl ad game.
The Frito-Lay snack brands have come out with heavy talent, including ‘Breaking Bad’ stars Aaron Paul and Bryan Cranston, and Missy Elliott.
It’s a celeb-filled variety pack for Doritos and PopCorners, with each Frito-Lay snack brand looking to grab the interest of commercial fans as advertising’s biggest stage nears on February 12.
Following the growing teaser trend from the past few Super Bowl commercial seasons, the creative behind the campaigns has placed a significant focus on hitting the social media cosmos ahead of the full spot.
Doritos went into new territory, tapping TikTok star Tay (@vibin.wit.tay) to help with a dance challenge that would provide one winner with chance to create a game day video, plus appear in the Doritos ad.
Meanwhile, PopCorners, a first-timer in this year’s national commercial lineup, created buzz when the brand’s talent went “Instagram Official”:
On the footsteps of Bryan Cranston’s (aka Walter White) announcement, more intrigue was added when a familiar face—that of Aaron Paul, aka Jesse Pinkman—joined the “Breaking Bad” theme in PopCorner’s first video teaser.
It’s a powerful combo and certainly fits into the formula of casting not only talented actors but also ones that happen to cover a wide pop-culture demographic. To that, Cranston is no stranger to Ad Meter, having been part of MTN Dew’s campaign in 2020, a creative spinoff of the Stanley Kubrick classic “The Shining” that placed in the top 20.
Will he and Paul repeat that success?
As usual, there will be plenty of competition, including just down the chip aisle from Doritos—which sent the paparazzi out to reveal that its talent in the big game would be rapper Jack Harlow.
And as the finale to the Frito-Lay rush, the follow-up act hints that Harlow’s appearance will be a collaboration with Super Bowl commercial veteran Missy Elliott.
In the same conversational chatter as PopCorners, how the full commercial spot performs in the game of popular opinion remains to be seen (or rated), part of the fun as things slowly escalate. But the iconic brand is looking to make a big splash during the breaks of Super Bowl 57, as Brett O’Brien, Chief Marketing Officer, Frito-Lay North America, explained to USA RTODY Ad Meter.
“Frito-Lay is thrilled to be returning to the Super Bowl this year with Big Game icon Doritos and newcomer PopCorners. At Frito-Lay, our goal is to create real moments of joy during the Super Bowl with both the snacks and entertainment we are bringing to the table this year.”
David Beckham and Peyton Manning are trying to settle the major dispute of our times.
In a new World Cup ad from Frito-Lay, they’re debating whether to call the sport being played during the tournament soccer or football. It’s an ongoing argument that will probably never be settled. So long as there’s an Englishman jumping into your mentions to say “it’s called football, mate,” or a U.S.-based team in a soccer league tacking an FC onto their name, we’ll be doing this forever.
Beckham and Manning try to hash the issue out, while also bickering over whether they’re chips and cleats or crisps and boots, as the former England midfielder settles in to watch the World Cup on the NFL quarterback’s couch.
With the two retired pros at an impasse and chomping on various chips/crisps, they got some outside help. Mia Hamm, in coach mode at a youth soccer field, lands hard on the side of soccer. Comedian Ron Funches, dressed as a football* referee and officiating the game Hamm’s team is playing in, disagrees.
Up in a broadcast booth in some other location, more USWNT legends have their say. Julie Foudy poses the question, and gets her answer in the form of a Brandi Chastain sports bra that reads “SOCCER.”
We then go field level, with Chicharito and Tim Howard having, for unclear reasons, a penalty kick shootout. Chicharito offers a third option, fútbol, with Howard sticking up for soccer. The Mexico and LA Galaxy striker seemed to miss his spot kick, but he had an ulterior motive: demolishing Howard’s bag of Cheetos, and catching one of the flying snacks for himself.
It’s a galaxy-brain solution, and might make Chicharito the real winner from this commercial.
We come back to Beckham explaining the entire history of every sport played with a ball, before he slips up and notes that he owns a soccer team (Inter Miami), before mobs of people end up outside chanting for soccer and football, respectively. Everyone knows that’s just what happens when famous people playfully argue over a topic.
Whatever you call it, the biggest tournament in the men’s version of the sport kicks off on November 20.
Doritos unveils its star for the Super Bowl commercial lineup in 2021.
Which Matthew?
Flat…Matthew?
It took less than 15 seconds—and one hashtag—for Doritos to create some of the first Super Bowl LV commercial buzz this past week, after releasing a teaser starring television host Jimmy Kimmel and actress Mindy Kaling. In it, the two briefly chat about a Mystery Guest and his “new look” before Kimmel welcomes…
A week later, we now have the answer to this #FlatMatthew enigma.
Take an exclusive, first look at the newest Doritos 3D Crunch teaser:
https://www.youtube.com/watch?v=R0u_DTdijkI
F-L-Y-I-N.
The follow-up act—though still hilariously vague—hints at the larger Super Bowl spot which highlights Doritos 3D Crunch, a nostalgic and popular request by fans of the snack brand that is making a Super Bowl appearance some 20 years after its first.
That 1998 ad— “The Laundromat”—finished seventh in the USA TODAY Ad Meter ratings (8.33), while also making Ali Landry a household name.
And though few might need an introduction to Matthew McConaughey, perhaps this “new look” will have the same type of effect on February 7.
What’s a Super Bowl without snacks? More so, what’s a Super Bowl without a few memorable snack commercials? From the salty to the sweet, the cheesy goodness and the chocolate-covered delights, let’s head into Ad Meter’s pantry and take a look at the …
What’s a Super Bowl without snacks?
More so, what’s a Super Bowl without a few memorable snack commercials?
From the salty to the sweet, the cheesy goodness and the chocolate-covered delights, let’s head into Ad Meter’s pantry and take a look at the five highest-rated snack commercials from this year’s rankings.
Plus, we’ll find out what honors these spots are taking over at AdBlitz, a YouTube exclusive.
Ready? It’s snack time!
1. Doritos: “The Cool Ranch,” 6.62
The top snack spot this year goes to Doritos “The Cool Ranch,” starring Sam Elliott and Lil Nas X. It’s part showdown, part dance-off, and one of the funniest ads of Super Bowl LIV. See where it ranks in views for Comedy ads on AdBlitz here.
2. Cheetos: “Can’t Touch This,” 6.07
Cheetos rounded out the top 10 in this year’s Ad Meter, with its spot “Can’t Touch This.” The commercial has struck a chord (dance move?) with fans, thanks to an early-90s classic by MC Hammer. Like the Doritos commercial, Cheetos is also continuing to attract more than a few curious eyes—check out the impressive count on AdBlitz!
3. Reeses: “Rock,” 5.45
The third highest-rated snack commercial was Reeses’ spot, “Rock.” A montage of coworkers’ comically accurate answers to one employee’s questions regarding the Reeses Take 5, the spot takes a go at literal comedy and doesn’t fail to deliver. And now, the extended cut on released on YouTube has been climbing up the ranks quickly!
4. Planters: “Tribute,” 5.36
Not so fast, Wesley Snipes! Although a lot of discussion surrounded this spot—and the teaser—the funeral for Mr. Peanut turned out to be a feel-good moment that introduced viewers (and the gathered mourners, such as Kool-Aid Man) to Baby Nut.
Rounding out the top 5 highest-rated snack commercials is Snickers’ “#FixTheWorld.” They have also released an extended cut of the Super Bowl ad—this version, which is picking up steam on YouTube, has a few more topical annoyances added to the (on-the-nose) song that culminates with earth getting fed a giant Snickers.
While Kansas City continues the Super Bowl feeling-partying into this week with uncontainable pride-the commercial rush continues for the spots that were ranked in this year’s USA Today Ad Meter. Based on the views over at AdBlitz, a YouTube …
While Kansas City continues the Super Bowl feeling—partying into this week with uncontainable pride—the commercial rush continues for the spots that were ranked in this year’s USA Today Ad Meter. Based on the views over at AdBlitz, a YouTube exclusive, the top 5 spots are still climbing, with the counts reaching some MVP-worthy praise (no offense, Patrick Mahomes).
Here are the five highest-rated spots from the Ad Meter rankings, with the current tallies from AdBlitz.
1. Jeep: “Groundhog Day”
People are paying a personal homage to “Groundhog Day” and reliving (rewatching?) the top spot from this year, with the view count climbing into the incredible.
Super Bowl Sunday’s matchup between the Chiefs and 49ers wasn’t the only showdown in town, thanks to a catchy Doritos spot featuring Sam Elliott and Lil Nas X. And people are still tuning in to watch this one, so…draw?
Super Bowl LIV is in the books, ending with a big win for the Kanas City Chiefs. Now, only one more thing remains to be decided-what ad took home the top spot in USA Today’s 2020 Ad Meter rankings? More than a few ads submitted for voting this year …
Super Bowl LIV is in the books, ending with a big win for the Kanas City Chiefs. Now, only one more thing remains to be decided—what ad took home the top spot in USA Today’s 2020 Ad Meter rankings?
More than a few ads submitted for voting this year were worthy of consideration, from the thoughtful to the empowering, the funny and sad, and all those surprising spots that make Super Bowl commercials so great!
Here were the top 5 based on the Ad Meter rankings:
1. Jeep: “Groundhog Day,” 7.01
Bill Murray made his first Big Game appearance in this spot for Jeep, which took a perfectly timed Super Bowl date that fell on Groundhog Day and hit it big with a twist on the classic Murray film.
2. Hyundai: “Smaht Pahk,” 6.98
Taking the second spot this year was Hyundai’s comical back and forth with Chris Evans, John Krasinski, Rachel Dratch, and David “Big Papi” Ortiz—who can’t believe the ‘smaht’ Remote Smart Parking Assist feature in the new Hyundai Sonata.
3. Google: “Loretta,” 6.77
One of the most heartfelt ads this year came in at No. 3, with Google’s “Loretta” allowing the audience to to join one man’s trip down memory lane—with a little help from Google—about the love of his life.
4. Doritos: “The Cool Ranch,” 6.62
It’s Doritos coming in at fourth place in 2020. Their spot “The Cool Ranch” featured a western showdown like we’ve never seen before—thanks in part to Lil Nas X and Sam Elliott.
5. Rocket Mortgage: “Comfortable,”
Rocket Mortgage had its best-ever Ad Meter showing, cracking the top 5 with a spot that featured actor Jason Momoa away from the spotlight like you’ve—100 percent!—never seen him before.
Doritos has become a stalwart in the world of Super Bowl advertising in recent years – and 2020 is no exceptioin. The brand decided to head west with its 60-second Super Bowl spot this year, using rapper Lil Nas X and longtime actor Sam Elliott to …
Doritos has become a stalwart in the world of Super Bowl advertising in recent years — and 2020 is no exceptioin.
The brand decided to head west with its 60-second Super Bowl spot this year, using rapper Lil Nas X and longtime actor Sam Elliott to pitch its ranch-flavored chips. In the ad, the pair meet for an old-fashioned shootout in an unlikely format: A dance battle. Lil Nas X, who made waves last year with his country-rap single “Old Town Road”, ultimately comes out on top — but Elliott has some tricks up his sleeve, too.
Check out the full commercial, which will air during the third quarter of Super Bowl LIV, below.
Super Bowl Sunday is right around the corner, and the list of commercials that will star on the biggest stage is growing by the minute. It’s a rush to Miami-which is the perfect time to see what’s trending on AdBlitz , a YouTube exclusive. Not all …
Super Bowl Sunday is right around the corner, and the list of commercials that will star on the biggest stage is growing by the minute. It’s a rush to Miami—which is the perfect time to see what’s trending on AdBlitz, a YouTube exclusive.
Not all the Super Bowl spots that make the largest impact happen during the game
One of this year’s top pre-Super Bowl hits, Secret Deodorant is making a big splash (or kick, in the case) with its ‘The Secret Kicker’ spot. But it won’t be turning heads during the commercial breaks in the game. Instead, the spot will air during the FOX Super Bowl Pregame Show. The 60-second ad stars U.S. soccer players Carli Lloyd and Crystal Dunn, and delivers a powerful message about equal opportunity for women while “kicking inequality.”
Amazon has had success with its creative spots that feature Alexa, with last year’s “Not Everything Makes the Cut,” starring Forrest Whitaker and Harrison Ford taking second place in the Ad Meter rankings. And this year looks like the familiar cloud-based voice service might again be a top contender. The teaser with Portia, Ellen, and a very patient Alexa teases at more than what the room temperature will ultimately be.
There’s no such thing as a bad Sam Elliott monologue
The longtime actor lends his iconic voice and presence in the Doritos teaser aptly titled “Monologue,” a 60-second narration that makes the audience quickly realize that Sam Elliott’s reciting of Lil Nas X’s ‘Old Town Road’ is quite the ear treasure. And now, the question remains: what’s the thumping, Sam?
Porsche is back in the Super Bowl Sunday ad space for the first tie since 1997—the year Pepsi took top spot in the Ad Meter rankings with an ode to the Village People—and the buzz generated from the company’s 2020 spot has been as electric as the star of the show: the fully-electric powered Taycan. Titled “The Heist,” the company shows off the new model while paying homage to the 70-plus year history that is Porsche automotive creation.
The Big Game isn’t just about beers, cars, candy, and soft drinks—it’s also the opportune time for Hollywood to showcase some of the things audiences will tune into once football season is over. One of the most viewed trailers so far has been the Amazon original series, “Hunters,” starring Al Pacino.
