Photos: The best (and worst) style and apparel choices at 2024 Masters

Some sweet looks, some not-so-great looks.

The 2024 Masters at Augusta National Golf Club is here as the game’s best players have made their way down Magnolia Lane.

Jon Rahm, who is making his first major championship start since he left the PGA Tour for LIV Golf, is the defending champion. He’s joined in the field by 2022 winner and world No. 1 Scottie Scheffler —two wins on Tour so far this season (Arnold Palmer Invitational, Players Championship) — and Rory McIlroy, who is hoping this is the week he completes the career grand slam.

Masters: Tournament hub

Apparel companies love to bring their best stuff for the Masters, and there are always some questionable style choices made during the week — looking at you, Viktor Hovland.

Here are some of our favorite fits — and a few bad ones — at the Masters.

LOOK: Chiefs reveal Super Bowl LVIII patch, tease red jerseys

The #Chiefs revealed their Super Bowl LVIII patches on social media and seemed to tease that they may wear red jerseys against the #49ers.

The Kansas City Chiefs are no strangers to donning Super Bowl patches in the Patrick Mahomes era and revealed the latest update to their uniforms on Tuesday ahead of their championship matchup against the San Francisco 49ers on February 11.

The pictures of the Chiefs’ Super Bowl LVIII jerseys released on social media seem to hint that Kansas City will wear red during the highly-anticipated game against San Francisco but, as of now, nothing is known for certain.

Patrick Mahomes’ No. 15 jersey was used for the photo-op and can be seen with four distinct patches on it. At the top left is the red and purple Super Bowl LVIII patch with a football-shaped insignia under it commemorating the late Norma Hunt.

On the right, Mahomes’ gold captain patch sits above the Chiefs’ traditional AFL badge that honors the team’s founder Lamar Hunt.

This stylish look is sure to turn heads in the coming weeks as fans anticipate Kansas City’s appearance in Super Bowl LVIII.

Chiefs dressed for New Year’s Eve success entering Arrowhead Stadium for matchup vs. Bengals

#Chiefs players sported their New Year’s Eve styles ahead of Kansas City’s Week 17 matchup against the #Bengals.

Kansas City Chiefs players made a momentous entrance at Arrowhead Stadium ahead of their Week 17 matchup against the Cincinnati Bengals.

The New Year’s Eve tilt between their bitter playoff rival is sure to make for engaging television, and on one of the biggest Sunday stages, Kansas City will look to get their swagger back against the Joe Burrow-less Bengals.

Fan favorites like Travis Kelce, L’Jarius Sneed, Trent McDuffie, and Trey Smith were all seen walking to the locker room ahead of kickoff, sporting their best styles as they mentally prepared for the potentially playoff-clinching game.

Though each sported their individual tastes, all of the Chiefs’ stars will bring a common goal into this game: To get Kansas City back on track ahead of the postseason in January.

Check out some of their best looks below, and stay tuned as more players have their runway moments posted to social media before kickoff:

Photos: The most highly debated outfit choices in recent years on the PGA Tour

Phil Mickelson’s long-sleeve button-up, J.J. Spaun’s untucked shirt made this list.

It’s not uncommon for PGA Tour players to make questionable outfit decisions. Some are made by their apparel sponsors, some are all their fault.

Saturday’s round at the Farmers Insurance Open sparked another debate, this time was Sam Ryder’s maroon joggers. Many liked them, some hated them. Golfweek‘s Adam Schupak said the trousers were hotly debated in the slow-moving galleries spread across Torrey Pines.

Another apparel discussion sparked an idea – let’s take a look at some of the other questionable outfits worn on Tour over the years.

Some no-brainers featured in this list: Phil Mickelson’s long-sleeve button-up, Bryson DeChambeau’s hat and J.J. Spaun’s untucked shirt in Hawaii a few weeks ago.

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From khaki shorts to pleated skorts, the evolution of women’s golf fashion

Women’s golf clothing is finally helping players feel at home on the course.

From bermuda shorts to pleated tennis-looking skorts, women’s golf fashion has blossomed into a trendy style over the years. Most girls getting into the sport 10+ years ago struggled with feeling feminine on the golf course. 

For many women, golf was not appealing from a fashion standpoint alone. The fashion didn’t make the sport inviting and wasn’t functional if you did make your way to the course.

There were not many ways to express yourself or stand out from the rest with khaki shorts and standard pink polos. There was a limited selection of golf clothing, and if you happened to find something that caught your eye, it came with a steep price tag.

The dress code for women was stricter back then with some courses only allowing knee-length shorts and a polo shirt with capped sleeves. Fast forward to today when you see women golfing in breathable, fashionable and stylish clothing. 

Many professional players have witnessed this transition first hand. The tour used to consist of very bland styles and prints. The LPGA is now full of bright colors, feminine trim and various ways to express your personality while on the course.

LPGA: KPMG Women's PGA Championship - First Round
Christina Kim plays her shot from the second tee during the first round of the KPMG Women’s PGA Championship golf tournament at the Atlanta Athletic Club. (Photo: Adam Hagy-USA TODAY Sports)

Longtime LPGA player Christina Kim has been known for her electric style on the golf course.

 “I’m happy to say that women’s golf fashion has come much closer in line with fashion trends in public society. Long gone are the days of boxy, oversized shirts and pleated khakis,” said Kim. “Functional fabrics, silhouettes that actually accentuate a woman’s figure, fun colors and patterns and sharp lines are all part of the norm. I’m a big fan of the changes made, though I still am not a huge fan of sweatpants or joggers on course, but it’s mainly because I don’t think they look good in general.”

LPGA: KPMG Women's PGA Championship - Second Round
Pernilla Lindberg follows her shot from the sixth tee during the second round of the KPMG Women’s PGA Championship golf tournament at the Atlanta Athletic Club.

(Photo: Adam Hagy-USA TODAY Sports)

Added Swedish LPGA player Pernilla Lindberg: “I feel like when I got into the sport as a young girl, there was not even such a thing as girls’ golf clothing or women’s golf clothing, it was more men’s polos. You just had to wear an extra small with no feminine fits, and it was just baggy. Obviously, that has changed to where more women’s polos fit better,” said Lindberg.

“It has gotten more and more feminine over time with improved sport fabrics, as well. The latest transition is obviously more the athleisure look that you see away from the golf course. This is now being more and more accepted on the course. I think it’s so fun because now you can actually show more of your personal style on the course, and you also can leave and go straight to somewhere else without it looking so obvious that you came straight off the course. It’s changed a lot from those big baggy polos that I would wear as a girl to where we’re at nowadays.”

In the past, it has been difficult to find clothing that resonates with women who are looking to find stylish apparel while shopping at traditional retail stores. If you weren’t at a golf specific store, it was unlikely to find any items that fit the golf criteria.

In today’s world, you can shop in most of your sports-related clothing stores and find items that fit the mold of the modern golfer. Athleisure has become increasingly popular for day-to-day wear, and now companies are mastering the art of bringing comfort and functionality to women’s golf apparel. You can walk into many name brand stores and find golf-like skirts, shirts and more. It has become a more-formal tennis style and readily accessible. 

PGA: Waste Management Phoenix Open - Annexus Pro-Am
Alexandra O’Laughlin reacts to her shot during the Phoenix Suns Charities Shot at Glory on the 16th hole at TPC Scottsdale. (Photo: Michael Chow-USA TODAY NETWORK)

Golf and travel correspondent of NBC Golf Channel Alexandra O’Laughlin recently became an ambassador for Calia, a fitness apparel brand. She has a slightly different view of golf fashion.

“As a young golfer I always found a way to be sporty and stylish on the course. There weren’t options like there are now, but I found inspiration from all over and had a knack for integrating classic golf styles with functionality,” O’Laughlin said. “Calia has all of this in one line, plus the ability to make me feel confident on and off the course. With the variation of tasks women have to accomplish throughout the day, it’s important to curate a wardrobe that transcends with you. I’m so proud to represent Calia and work with Dick’s Sporting Goods to give women the options they deserve.”

The importance of feeling comfortable and confident on the course often stems from clothing. Many golfers believe if you dress well, you will perform well, and women’s golf clothing is finally helping players feel at home on the course.

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Photos: Some of the best merchandise at the 2022 British Open at St. Andrews

Here are several photos of the best merchandise at the 2022 British Open.

ST. ANDREWS, Scotland — It’s time for the final men’s major championship of the year.

The best golfers in the world have ascended upon the home of golf, the Old Course at St. Andrews, for the 150th edition of the British Open. It’s the 30th time the Old Course has hosted the championship, the latest coming in 2015, when Zach Johnson won in a playoff.

The history of St. Andrews speaks for itself. It’s a special place for all golfers, and it’s lore forms a magical setting.

Tiger Woods is searching for his third Open Championship victory at St. Andrews. Defending champion Collin Morikawa wants to get his hands back on the Claret Jug. Rory McIlroy, who missed the 2015 Open, is looking to win his first major since 2014.

Here are some photos of the best merchandise in The Shop.

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Photos: Some of the best merchandise at the 2022 Travelers Championship

Here are several photos of the best merchandise at the 2022 Travelers Championship.

CROMWELL, Conn. — For the second week in a row, the PGA Tour is in New England, this time at the Travelers Championship at TPC River Highlands.

World No. 1 Scottie Scheffler and No. 2 Rory McIlroy lead the star-studded field, however, Justin Thomas, ranked fifth, was forced to withdraw earlier this week due to an injury.

Brooks Koepka also withdrew from this week’s event, for a different reason. The four-time major champion was recently announced as the next big name headed to LIV Golf.

The Travelers Championship has quickly become a favorite among the players and we are in for an exciting event.

Here are some photos of the best merchandise in the FanShop.

Travelers: Yardage book | PGA Tour Live on ESPN+

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Trae Young 1 Signature Shoe By Adidas: First 5 Colorways

Inspiration for Trae Young’s first first signature shoe include his favorite childhood treats and the city of Atlanta. Here is a sneak peek at the first five colorways: Icee, Icee Cotton Candy, So So Def, So So Def ATL and Peachtree. More sneakers: https://www.youtube.com/watch?v=Q6Rb98E1pEU&list=PL8Cm1JWchwMrssrqwoUPQe4Ul3qytehM1

Inspiration for Trae Young’s first first signature shoe include his favorite childhood treats and the city of Atlanta. Here is a sneak peek at the first five colorways: Icee, Icee Cotton Candy, So So Def, So So Def ATL and Peachtree. More sneakers: https://www.youtube.com/watch?v=Q6Rb98E1pEU&list=PL8Cm1JWchwMrssrqwoUPQe4Ul3qytehM1

Stephen Curry Auctions Bruce Lee Shoes In Fight Against Asian Hate

Curry’s game-worn shoes from April 4 in Atlanta will benefit Asian Americans Advancing Justice. He wore custom pair to support victims in three Atlanta-area shootings that targeted Asian Americans. The auction is in partnership with the Bruce Lee Foundation. Goldin Auctions (www.goldinauctions.com) is handling the bids.

Curry’s game-worn shoes from April 4 in Atlanta will benefit Asian Americans Advancing Justice. He wore custom pair to support victims in three Atlanta-area shootings that targeted Asian Americans. The auction is in partnership with the Bruce Lee Foundation. Goldin Auctions (www.goldinauctions.com) is handling the bids.

Zion Williamson’s First Jordan Brand Signature Shoe: First Four Colorways

Zion Williamson joins Carmelo Anthony, Chris Paul and Russell Westbrook on the short list of NBA stars to earn a signature shoe from Jordan Brand. Here is a sneak peek at the first four colorways: Gen Zion, ZNA, Noah and Marion.

Zion Williamson joins Carmelo Anthony, Chris Paul and Russell Westbrook on the short list of NBA stars to earn a signature shoe from Jordan Brand. Here is a sneak peek at the first four colorways: Gen Zion, ZNA, Noah and Marion.