Few things are as synonymous with Super Bowl Sunday than beer-whether it’s commercials, the Super Bowl parties, the pregame, the post-victory celebrations, you name it. And when thinking about the history of the Super Bowl, few brands come to mind …
1977-1979
When this label debuted, the Dallas Cowboys fan base was toasting to a smart trade with the Seattle Seahawks that allowed them to draft Tony Dorsett—and eventually win Super Bowl XII. And the Steelers made it Super Bowl victory No. 3 to close out the decade.
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