Was ‘This Bud’ for You: A look at the different Budweiser labels during the Super Bowl era

Few things are as synonymous with Super Bowl Sunday than beer-whether it’s commercials, the Super Bowl parties, the pregame, the post-victory celebrations, you name it. And when thinking about the history of the Super Bowl, few brands come to mind …

1977-1979

When this label debuted, the Dallas Cowboys fan base was toasting to a smart trade with the Seattle Seahawks that allowed them to draft Tony Dorsett—and eventually win Super Bowl XII. And the Steelers made it Super Bowl victory No. 3 to close out the decade.