Was ‘This Bud’ for You: A look at the different Budweiser labels during the Super Bowl era

Few things are as synonymous with Super Bowl Sunday than beer-whether it’s commercials, the Super Bowl parties, the pregame, the post-victory celebrations, you name it. And when thinking about the history of the Super Bowl, few brands come to mind …

2012-2015

This new-look label was part of the “Harbaugh Bowl” in 2013, which included a 34-minute blackout in the stadium—a perfect time to grab and extra Bud (and then another). A powerful Seahawks defense—and all the 12th men and women—toasted to a job well emphasized as they bulldozed the Broncos in SB XLVIII, 43-8. One year later, the same fan base collectively spat out their beer while shouting, “Why didn’t you give it to Marshawn?!”

Company facts:

In 2013, Budweiser’s Brotherhood was the first commercial from the brand to air before the Super Bowl.

Pages: Page 1, Page 2, Page 3, Page 4, Page 5, Page 6, Page 7, Page 8, Page 9, Page 10, Page 11, Page 12, Page 13, Page 14, Page 15, Page 16, Page 17, Page 18