2004-2008
The King of Beers got its crown (do you see it?) with this design, which was part of the Patriots’ third SB win of the decade. Bill Cowher and the Steelers got one during this era with a win over the Seahawks in SB XL, and Peyton Manning brought the Lombardi Trophy to Indianapolis in SB XLI.
And, of course, this label was there when Peyton’s younger brother, Eli, shocked the football-watching world when he led the Giants to a stunning SB XLII upset over the undefeated Patriots.
Company facts:
In 2006, Budweiser’s Super Fan commercial featured the most animals ever used in a Super Bowl commercial.