Was ‘This Bud’ for You: A look at the different Budweiser labels during the Super Bowl era

Few things are as synonymous with Super Bowl Sunday than beer-whether it’s commercials, the Super Bowl parties, the pregame, the post-victory celebrations, you name it. And when thinking about the history of the Super Bowl, few brands come to mind …

1999-2000

Whassup!

Yep, Budweiser unveiled a Millennium Label for the 2000 Super Bowl, while also introducing a comical way to answer the phone (when people still did that sort of thing). This special design would have been in the hands of many Rams and Titans fans during the game—one that ended in with a dramatic stop: Tennessee coming up inches short. At the same time, St. Louis bringing Super Bowl glory back to Budweiser’s hometown.

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