Titleist golf balls 2024 – Syndication Server

2025 Titleist Pro V1, Pro V1x debut this week at Shriners Children’s Open in Las Vegas

New golf balls: Players can use new balls from Titleist this week on Tour.

For decades, Las Vegas has been a place where fortunes can be made, and many professional golfers have amassed their fortunes using a Titleist Pro V1 or Pro V1x golf ball. On Monday, as pros arrived at the practice area at TPC Summerlin to prepare for this week’s Shriners Children’s Open, they were greeted by white boxes containing the newest versions of Titleist’s flagship golf balls: the 2025 Pro V1 and Pro V1x.

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While Titleist is keeping details of the new designs under wraps, the seeding process that started Monday is the first sentence in the next chapter of the Pro V1 story – a story that began in research and development offices in Fairhaven, Massachusetts, but truly became a page-turner in Las Vegas.

Pro V1 history

The Pro V1 was introduced in October 2000 at the PGA Tour’s Invensys Classic in Las Vegas, but Titleist had been developing the ball for about five years, trying to blend the short-game spin and control of wound balata-covered balls with the distance of two-piece, solid-core balls.

The Pro V1’s large rubber core, firm mantle layer and soft urethane cover created more distance off the tee, consistency with irons and spin control with wedges for players in prototype testing. At the Invensys Classic that week in 2000, Titleist hoped the seeding process would convince 20 to 25 players to use the ball, and Mac Fritz, then senior vice president of tour promotion, brought 60 dozen golf balls to the tournament.

That turned out to be an underestimation, as 47 players immediately switched to the Pro V1, including tournament winner Billy Andrade and runner-up Phil Mickelson.

The 2023 Titleist Pro V1 (David Dusek/Golfweek)

The name “Pro V1” was initially just an interim stamp for balls submitted to the USGA for conformance testing – not a permanent name. The ball was made to replace the Titleist Professional (Pro), and the mantle layer was created using veneer (V). The number 1 indicated that it was the first version submitted to the USGA.

In the weeks that followed, the buzz surrounding the Pro V1 grew and demand swelled, prompting Titleist to move the ball’s retail release forward from March 2001 to December 2000.

Within four months of Andrade’s win in Las Vegas, the Pro V1 became the best-selling golf ball in the marketplace – a position it has held ever since.

Hello, Pro V1x

Titleist introduced the first Pro V1x in 2003 as a companion ball to the Pro V1. While the Pro V1 has always been a three-piece ball, the Pro V1x has, from the start, been a four-piece ball with a dual-core design that offers a firmer feel, higher flight and slightly more short-game spin than the Pro V1.

The 2023 Titleist Pro V1x (David Dusek/Golfweek)

The updated, third-generation Pro V1 was also released in 2003, and Titleist has followed a two-year product cycle for updating both models ever since.

Pro V1: Today’s most-played ball

Six months after Andrade’s victory in Las Vegas, the Pro V1 was the most-played ball at the 2001 Masters, and Retief Goosen used it to win the 2001 U.S. Open.

Justin Thomas won both his his PGA Championships using a Titleist Pro V1x ball. (Orlando Ramirez-USA TODAY Sports)

Since 2001, the Pro V1 has been the most-played ball in every men’s major championship. Last season, 70 percent of the golf balls played on the PGA Tour and 76 percent of the balls played on the LPGA were either a Pro V1 or Pro V1x. Among elite amateurs the percentages are even higher: 84 percent at the U.S. Amateur and U.S. Women’s Amateur, 89 percent at the NCAA Division I Men’s Championship and 92 percent at the NCAA Division I Women’s Championship.

What to expect from the new Pro V1, Pro V1x

While Titleist has not revealed specific details about the 2025 versions of the Pro V1 and Pro V1x, players and fans will be watching the Shriners Open and monitoring social media for any insights into the performance differences experienced by pros in Las Vegas. Historically, each new iteration of the Pro V1 and Pro V1x brings refinements in distance, greenside control and overall feel, rather than radical changes.

2023 Titleist Pro V1, Pro V1x golf balls (Courtesy of Titleist)

For instance, the 2021 models featured a redesigned aerodynamic package, with the Pro V1 carrying a 388-dimple pattern and the Pro V1x featuring a 348-dimple count. Titleist later explained that the new patterns generated more consistency and longer flight. In 2023, Titleist introduced High Gradient Core (Pro V1) and High Gradient Dual Core (Pro V1x) technologies to further reduce spin off the tee while maintaining control in the short game.

When will 2025 Pro V1, Pro V1x be in stores?

If tradition holds, after the new Pro V1 and Pro V1x are seeded on the PGA Tour, they will be made available to the public in January 2025, likely shortly after the PGA Merchandise Show scheduled for Jan. 21-24.

Best golf balls you can buy in 2024

Check out Golfweek’s list of the best golf balls available to purchase in 2024.

A decade ago, the sight of a non-white golf ball would raise a few eyebrows, but those days are long gone. TaylorMade, one of the largest golf ball makers in the world, predicts its non-white ball sales in 2024 – comprised of balls with stripes, special markings or customized logos – will eclipse traditional white ball sales for the first time.

Golf balls with corporate logos have been popular for decades, but tour pros like Rickie Fowler and Tommy Fleetwood compete in PGA Tour events, major championships and Ryder Cups using TaylorMade’s TP5 and TP5x Pix balls that have markings designed to aid in alignment and to reveal how purely you’ve hit your putt. Callaway’s Truvis balls, which are covered in pentagons, have been popular for several years and Srixon’s Divide balls are eye-catching in every weather condition and also help golfers perform better on the greens.

At the same time, manufacturers like Titleist, maker of the Pro V1, and Callaway, maker of the new Chrome Tour, have never made balls to a higher precisely, which means that from ball to ball, consistency is better than ever before.

With such a wide variety of balls on the market, ranging in price from about $22 to around $55 per dozen, finding a ball that matches your game and your budget can be tricky, but Golfweek’s 2024 Golf Ball Guide is here to help. Prioritize what you want from your golf ball (distance, short game spin, soft feel), and then think about a price range you are willing to pay. Keep in mind that if you go down in price, you will likely have to compromise something because the materials that make premium balls perform so well don’t come cheap.

Buy a three-ball sleeve of several different balls, go to the course and see how they perform on chip shots, pitch shots and short approach shots first, then see how they work for you with long irons and woods. The unique way you swing will make each ball play differently, but testing balls on the course will always be the best way to find your perfect golf ball.

Note: Golf balls are often released on two-year product cycles, which means updates are released every two years. For that reason, you will see several 2023 offerings alongside new 2024 putters.

Best golf balls in 2024

Titleist AVX golf balls (2024)

The new AVX provides more greenside spin without sacrificing its low spin and soft feel.

Gear: Titleist AVX golf balls (2024)
Price: $49.99 per dozen
Specs: Three-piece, urethane-covered golf balls. Available in White and Yellow.
Available: January 24

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Who It’s For: Golfers who want a softer feel, lower flight and less spin than a Pro V1 without sacrificing greenside spin.

The Skinny: The updated AVX has a new gradational core and a softer, thicker urethane cover to give it enhanced greenside spin, a lower flight and less spin with long irons.

The Deep Dive: With several premium golf balls in its portfolio, including the top-selling Pro V1 and Pro V1x (which do not change for 2024), Titleist designers and engineers were given very clear instructions when it came to developing an update to the AVX ball. The new alternative to the X and V ball needed to be longer from tee to green, but the bigger task was to make it feel softer while giving it more greenside spin.

To achieve those goals in the new 2024 AVX, Titleist started by making the gradational core – which is extremely soft in the center and gets progressively firmer toward the perimeter – slightly smaller. The 2022 AVX also had a gradational core, but the firmness change in the 2024 ball is more substantial, making it more like a multi-core construction in a single-core ball.

Titleist AVX 2024 — The Titleist AVX ball for 2024. (David Dusek/Golfweek)

A firm casing layer (which is the dark ring around the purple core in the photo above) covers the core. That firm material over the soft core is the key to effective energy transfer on wood and long-iron shots. The casing layer also helps to reduce spin when the ball is hit with a less-lofted, more-vertically-faced club like a driver, fairway wood or long iron. The result is more distance with lower spin off the tee and from the fairway with long clubs.

However, on short-iron shots and wedge shots, when the clubhead speed is lower and the impact is made with a more lofted club, the updated AVX’s softer urethane and thicker cover, which is on top of the firm casing layer, can easily be grabbed by the grooves to generate spin. The softer, thicker urethane cover also helps to make the AVX feel softer at impact, even though the ball’s overall compression (80) has not changed.

Knowing that Titleist wanted to keep the AVX’s playing relationship with its other balls about the same, designers knew they needed to give the 2024 AVX a low-spin dimple pattern, but they wanted it to be better than the pattern on the 2022 ball. Ultimately, they chose a quadrilateral dipyramid catenary design (say that five times fast!) that had previously been used in the two-piece, distance-oriented Tour Soft balls. On the 2024 AVX, the cover pattern makes it more stable in the wind.

So where does AVX fit into the Titleist golf ball stable?

AVX spins less off the tee than Pro V1 and Pro V1x
AVX should have a lower launch angle than Pro V1 and Pro V1x.
AVX will feel softer at impact than Pro V1 and Pro V1x.
While the new AVX should generate more greenside spin than its predecessor, the Pro V1 and Pro V1x will spin more around the green and with short irons.

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