Tag: premium golf balls

Titleist AVX golf balls (2024)

The new AVX provides more greenside spin without sacrificing its low spin and soft feel.

Gear: Titleist AVX golf balls (2024)
Price: $49.99 per dozen
Specs: Three-piece, urethane-covered golf balls. Available in White and Yellow.
Available: January 24

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Who It’s For: Golfers who want a softer feel, lower flight and less spin than a Pro V1 without sacrificing greenside spin. 

The Skinny: The updated AVX has a new gradational core and a softer, thicker urethane cover to give it enhanced greenside spin, a lower flight and less spin with long irons.

The Deep Dive: With several premium golf balls in its portfolio, including the top-selling Pro V1 and Pro V1x (which do not change for 2024), Titleist designers and engineers were given very clear instructions when it came to developing an update to the AVX ball. The new alternative to the X and V ball needed to be longer from tee to green, but the bigger task was to make it feel softer while giving it more greenside spin. 

To achieve those goals in the new 2024 AVX, Titleist started by making the gradational core – which is extremely soft in the center and gets progressively firmer toward the perimeter – slightly smaller. The 2022 AVX also had a gradational core, but the firmness change in the 2024 ball is more substantial, making it more like a multi-core construction in a single-core ball.

Titleist AVX 2024
The Titleist AVX ball for 2024. (David Dusek/Golfweek)

A firm casing layer (which is the dark ring around the purple core in the photo above) covers the core. That firm material over the soft core is the key to effective energy transfer on wood and long-iron shots. The casing layer also helps to reduce spin when the ball is hit with a less-lofted, more-vertically-faced club like a driver, fairway wood or long iron. The result is more distance with lower spin off the tee and from the fairway with long clubs.

However, on short-iron shots and wedge shots, when the clubhead speed is lower and the impact is made with a more lofted club, the updated AVX’s softer urethane and thicker cover, which is on top of the firm casing layer, can easily be grabbed by the grooves to generate spin. The softer, thicker urethane cover also helps to make the AVX feel softer at impact, even though the ball’s overall compression (80) has not changed.

Knowing that Titleist wanted to keep the AVX’s playing relationship with its other balls about the same, designers knew they needed to give the 2024 AVX a low-spin dimple pattern, but they wanted it to be better than the pattern on the 2022 ball. Ultimately, they chose a quadrilateral dipyramid catenary design (say that five times fast!) that had previously been used in the two-piece, distance-oriented Tour Soft balls. On the 2024 AVX, the cover pattern makes it more stable in the wind. 

So where does AVX fit into the Titleist golf ball stable?

  • AVX spins less off the tee than Pro V1 and Pro V1x
  • AVX should have a lower launch angle than Pro V1 and Pro V1x.
  • AVX will feel softer at impact than Pro V1 and Pro V1x.
  • While the new AVX should generate more greenside spin than its predecessor, the Pro V1 and Pro V1x will spin more around the green and with short irons.

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Wilson Staff Model, Staff Model X balls (2024)

Check out the new Wilson Staff Model and Staff Model X golf balls.

Gear: Wilson Staff Model, Staff Model X balls
Price: $54.99 per dozen
Specs: Four-piece, urethane-covered balls, available in white and yellow.
Available: January 12

Who It’s For: Golfers who want to maximize greenside spin around the green and get elite distance off the tee.

The Skinny: Wilson reformulated the cores of the Staff Model and Staff Model X balls to improve distance off the tee and spin around the green. 

The Deep Dive: Wilson makes all the footballs used in the NFL and all the tennis balls used in the U.S. Open tennis championship, so you can trust that the brand knows a thing or two about making high-quality golf balls too.

Wilson offers the Staff Duo for recreational golfers who want a soft, low-spinning ball to help straighten a slice and hit more fairways. For golfers who are looking to enhance their game with improved greenside spin, it offers the perimeter-weighted Triad. For elite players who want distance off the tee and maximum control around the greens, it has provided the Staff Model balls, and for 2024, the standard Staff Model and the Staff Model X have been updated.

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The Staff Model and the Staff Model X are both four-piece balls designed with a large rubber core that is encased in two mantle layers. To help golfers generate more ball speed and distance, Wilson has modified the core composition and added material that magnifies energy on full-swing shots. 

Wilson Staff Model golf balls 2024
The cores of the Staff Model (left) and Staff Model X balls have been updated to provide more distance. (David Dusek/Golfweek)

The core of each ball is encased in a soft inner mantle that is, in turn, covered by a firmer second mantle layer and then a thin urethane cover. The advantage of the two-mantle design is the softer inner mantle helps to reduce spin off the tee, while the firmer mantle layer helps the grooves in wedges and short irons grab the soft urethane cover more easily, so golfers should be able to create more spin on approach shots, chips and pitches.

The standard Staff Model has a slightly lower overall compression, so it will feel softer at impact, spin slightly less off the tee, and produce a lower ball flight with a golfer’s driver and long clubs. 

The Staff Model X will feel firmer, produce a higher flight off the tee and generate slightly more spin around the green. The Staff Model X also produces marginally more spin off the tee, so golfers who like to work the ball from right to left or left to right with their woods and irons may be able to do that more easily with the X ball.

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Callaway Chrome Tour, Chrome Tour X, Chrome Soft balls (2024)

Callaway’s Chrome Tour, Chrome Tour X and Chrome Soft offer tour-level spin around the greens and maximum distance off the tee.

Gear: Callaway Chrome Tour, Chrome Tour X, Chrome Soft balls (2024)
Price: $54.99 per dozen
Specs: Four-piece, urethane-covered balls (Chrome Tour, Chrome Tour X); three-piece, urethane-covered ball (Chrome Soft)
Available: Feb. 2

Who They’re For: Golfers who want tour-level spin around the greens and maximum distance off the tee.

The Skinny: Callaway has updated the core formulation, mantle layers, cover material and aerodynamics of its premium balls. Combined with a broad range of compressions and softness, they provide several options for golfers who want distance off the tee and spin around the greens.

The Deep Dive: For years Callaway, more than any other brand, has associated itself with premium golf balls that feel soft when you hit them. Names such as Chrome Soft, Chrome Soft X and Chrome Soft X LS set expectations in every player’s mind, but in some cases those names didn’t precisely match how the balls performed. For example, the Chrome Soft X LS had a compression in the low 90s, giving it a firm feeling, and labeling it as a low-spin ball may have confused some players into thinking it did not create ample greenside spin. With a thin urethane cover and firm outer-mantle layer, it created enough spin to be Xander Schauffele’s ball of choice in 2022.

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In 2023, Schauffele used a prototype version of the Chrome Tour, one of three updated offerings for 2024. Eric Van Rooyan also won the World Wide Technology Championship in November using the prototype ball.

Here is everything you need to know about the new Chrome Tour, Chrome Tour X and Chrome Soft balls.