Gear: Titleist AVX golf balls (2024)
Price: $49.99 per dozen
Specs: Three-piece, urethane-covered golf balls. Available in White and Yellow.
Available: January 24
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Who It’s For: Golfers who want a softer feel, lower flight and less spin than a Pro V1 without sacrificing greenside spin.
The Skinny: The updated AVX has a new gradational core and a softer, thicker urethane cover to give it enhanced greenside spin, a lower flight and less spin with long irons.
The Deep Dive: With several premium golf balls in its portfolio, including the top-selling Pro V1 and Pro V1x (which do not change for 2024), Titleist designers and engineers were given very clear instructions when it came to developing an update to the AVX ball. The new alternative to the X and V ball needed to be longer from tee to green, but the bigger task was to make it feel softer while giving it more greenside spin.
To achieve those goals in the new 2024 AVX, Titleist started by making the gradational core – which is extremely soft in the center and gets progressively firmer toward the perimeter – slightly smaller. The 2022 AVX also had a gradational core, but the firmness change in the 2024 ball is more substantial, making it more like a multi-core construction in a single-core ball.
A firm casing layer (which is the dark ring around the purple core in the photo above) covers the core. That firm material over the soft core is the key to effective energy transfer on wood and long-iron shots. The casing layer also helps to reduce spin when the ball is hit with a less-lofted, more-vertically-faced club like a driver, fairway wood or long iron. The result is more distance with lower spin off the tee and from the fairway with long clubs.
However, on short-iron shots and wedge shots, when the clubhead speed is lower and the impact is made with a more lofted club, the updated AVX’s softer urethane and thicker cover, which is on top of the firm casing layer, can easily be grabbed by the grooves to generate spin. The softer, thicker urethane cover also helps to make the AVX feel softer at impact, even though the ball’s overall compression (80) has not changed.
Knowing that Titleist wanted to keep the AVX’s playing relationship with its other balls about the same, designers knew they needed to give the 2024 AVX a low-spin dimple pattern, but they wanted it to be better than the pattern on the 2022 ball. Ultimately, they chose a quadrilateral dipyramid catenary design (say that five times fast!) that had previously been used in the two-piece, distance-oriented Tour Soft balls. On the 2024 AVX, the cover pattern makes it more stable in the wind.
So where does AVX fit into the Titleist golf ball stable?
- AVX spins less off the tee than Pro V1 and Pro V1x
- AVX should have a lower launch angle than Pro V1 and Pro V1x.
- AVX will feel softer at impact than Pro V1 and Pro V1x.
- While the new AVX should generate more greenside spin than its predecessor, the Pro V1 and Pro V1x will spin more around the green and with short irons.
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