Masters: 3 things you didn’t know about equipment at Augusta National

You know about the green jacket, the back-nine charges and the pimento cheese, but did you know these things about equipment at the Masters?



Whether you are lucky enough to have a badge and plan to attend this year’s Masters Tournament in person or will be watching the action at Augusta National Golf Club from home, you already know plenty of details about the season’s first major because it is the only one that returns to the same venue every year. Green jackets, pimento cheese sandwiches, epic collapses, back-nine charges and the hole locations on Sundays – they all combine to make the Masters unique.

But there are a few things related to golf equipment that most patrons and Masters fans are unaware of, but that also make the tournament special.

No Equipment Vans on Site

At week-to-week PGA Tour events and the other three major championships, golf equipment makers like Titleist, Ping, TaylorMade, Callaway, Cobra and Cleveland/Srixon park large trucks near the practice area because technicians, fitters and other reps work closely with the players on Mondays, Tuesdays and Wednesdays as they prepare for the tournament. The vans arrive on Sunday afternoon and leave as a group shortly in the early afternoon on Wednesday to start the drive to the next event.

Equipment at the Masters
At the Masters, PGA Tour reps have to park trailers across the street and walk back and forth to service players. (Google Earth)

However, there are no equipment vans on-site at the Masters Tournament. The trucks park in a large lot across the street at the corner of Washington Road and Azalea Drive. The technicians and PGA Tour reps who are credentialed to work at the Masters Tournament need to cross Washington Road and then go through a special gate to gain access to the grounds, then they walk either around or through the caddie building before arriving at the practice range.

Like the patrons, the PGA Tour reps and company workers are not allowed to bring their cell phones into Augusta National, so communication can be challenging and there is a lot of walking back and forth between the practice area and the trucks.

Masters Practice Area
PGA Tour reps and technicians work with players in the practice area but do not linger on the range, keeping it much more open. (David Dusek/Golfweek)

Also, fitters and technicians need to be brought to the practice area by a player or requested by a player. Loitering around the range or near the practice green is not done. If business discussions need to happen, those conversations typically happen either under the massive oak tree behind the clubhouse or in a quiet place away from the practice area.

No Demos

Like the rest of us, when pros start missing putts and get frustrated, they can be tempted to look for a new putter to turn things around, and at nearly all PGA Tour events, companies leave large bags filled with demo clubs, prototypes and other putters for competitors to try. However, at the Masters Tournament, that doesn’t happen.

Odyssey putters at the practice area
An assortment of Odyssey putters available for golfers to try at Riviera Country Club during the Genesis Invitational. (David Dusek/Golfweek)

There are two practice greens at Augusta National for competitors to use. There is a large one next to the driving range in the practice area, and a second putting green behind the clubhouse and just a few steps away from the first tee. Players make use of both practice greens throughout the week, but the only golf bags you will see are those being used by the players. There are no demo bags or areas with gear left for players to try at the Masters.

Unique Wedge Prep

The greens at the Augusta National Golf Club are famous for being fast and for having massive slopes and undulations. There are also tightly mowed areas where players need to chip and pitch the ball, and those factors combine to put a premium on wedge play and generating spin, so you might think that competitors use brand-new wedges at the Masters Tournament. They don’t.

Justin Thomas Masters Wedge
In 2019, Justin Thomas had his jacket size stamped into his Titleist wedges. (David Dusek/Golfweek)

During the Florida Swing in March, PGA Tour reps who are responsible for wedges often chat with players who are already in the field at the Masters about what clubs they will want to use at Augusta National. Based on those conversations, the technicians will then either give the players what they want at a tournament or send the clubs directly to the player’s home. Next, the players will “break in” the wedges by either using them in one or two practice sessions or non-competition rounds. The goal is for the player to feel how the soles work through the turf and how the bounce feels, and to gain trust in the wedges’ performance. Once that is established, the golfers will set the broken-in wedges aside and save them for the Masters.

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Winner’s Bag: Akshay Bhatia, Valero Texas Open

A complete list of the golf gear Akshay Bhatia used to win for the second time on the PGA Tour.

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A complete list of the golf equipment Akshay Bhatia used to win the PGA Tour’s 2024 Valero Texas Open:

DRIVER: Callaway Rogue ST MAX (9 degrees), with Fujikura Ventus Black 7X shaft

[afflinkbutton text=”Shop Akshay Bhatia’s driver (SAVE $200)” link=”https://worldwidegolfshops.pxf.io/m5mVgX”]

FAIRWAY WOOD: Callaway Ai Smoke Max (15 degrees, with Fujikura Ventus Black 8TX shaft

[afflinkbutton text=”Shop Akshay Bhatia’s fairway wood” link=”https://worldwidegolfshops.pxf.io/xkGD95″]

HYBRID: Callaway Apex UW (19 degrees), with Fujikura Ventus Black 10X shaft

[afflinkbutton text=”Shop Akshay Bhatia’s hybrid” link=”https://worldwidegolfshops.pxf.io/rQPonR”]

IRONS: Callaway X Forged UT (21 degrees), with KBS S-Taper 125 S+ shaft, Apex TCB (5-PW), with KBS S-Taper 125 S+ shafts

[afflinkbutton text=”Shop Akshay Bhatia’s irons” link=”https://worldwidegolfshops.pxf.io/5gNPbL”]

WEDGES: Callaway JAWS Raw (50, 54, 60 degrees), with KBS S-Taper 125 S+ shafts

[afflinkbutton text=”Shop Akshay Bhatia’s wedges” link=”https://worldwidegolfshops.pxf.io/eKWP4j”]

PUTTER: Odyssey Versa Jailbird 380 Broomstick

BALL: Callaway Chrome Tour

[afflinkbutton text=”Shop Akshay Bhatia’s golf ball” link=”https://worldwidegolfshops.pxf.io/GmN3jk”]

GRIPS: Iomic (full swing) / SuperStroke Zenergy Two-Piece (putter)

Winner’s Bag: Stephan Jaeger, 2024 Texas Children’s Houston Open

Check out the clubs that got the job done in Houston.

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A complete list of the golf equipment Stephan Jaeger used to win the PGA Tour’s 2024 Texas Children’s Houston Open:

DRIVER: Ping G430 LST (9 degrees), with Project X HZRDUS Black 6 TX shaft

[afflinkbutton text=”Shop Stephan Jaeger’s driver” link=”https://worldwidegolfshops.pxf.io/WqkYJA”]

FAIRWAY WOOD: Callaway Paradym Ai Smoke Triple Diamond (15 degrees), with Fujikura Ventus Black 7X shaft, Ping G425 Max (21 degrees), with Project X HZRDUS Yellow 83 TX shaft

[afflinkbutton text=”Shop Stephan Jaeger’s fairway wood” link=”https://worldwidegolfshops.pxf.io/0ZNYXR”]

IRONS: Ping S55 (4-PW), with True Temper Dynamic Golf X100 shafts

WEDGES: Titleist Vokey Design SM10 (50 degrees bent to 49, 54, 56 degrees bent to 57), with True Temper Dynamic Gold Tour Issue S400 shafts

[afflinkbutton text=”Shop Stephan Jaeger’s wedges” link=”https://worldwidegolfshops.pxf.io/bao7vv”]

PUTTER: Odyssey Ai ONE 2-Ball

[afflinkbutton text=”Shop Stephan Jaeger’s putter” link=”https://worldwidegolfshops.pxf.io/6eNGXq”]

BALL: Titleist Pro V1

[afflinkbutton text=”Shop Stephan Jaeger’s golf ball” link=”https://worldwidegolfshops.pxf.io/Orx1oW”]

GRIPS: Golf Pride Z Grip (full swing) / SuperStroke Zenergy Pistol 1.0 (putter)

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Report claims Callaway up for sale; company says it’s unaware of discussions

Topgolf Callaway Brands considers selling equipment-maker Callaway at a value of nearly $3 billion.

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Editor’s note: This story has been updated with a comment from Topgolf Callaway Brands Corp.

Topgolf Callaway Brands Corp. is considering selling its California-based Callaway Golf business, according to a report from South Korea’s Chosun Daily news outlet that was picked up by multiple sites including Bloomberg.

According to the reports, the golf equipment maker would be valued at nearly $3 billion. Topgolf Callaway Brands Corp.’s major shareholders – BlackRock Advisors LLC, Providence Equity Partners LLC and Thomas Dundon – have selected a lead manager to explore possible deals.

Topgolf Callaway Brands Corp., however, said later Wednesday that it was unaware of any such discussions.

“While it is our long-standing practice not to respond to market rumors and speculation, in light of today’s unusual market activity, coupled with a recent media report originating in Korea regarding discussions of a potential sale of the Company or its golf equipment business, we confirm that we are not aware of any such discussions,” the company wrote in an emailed comment. “We do not intend to comment further on this topic, and we assume no obligation to make any further announcement or disclosure should circumstances change.”

The New York Stock Exchange share price for Topgolf Callaway Brands Corp. surged more than 12 percent to more than $16 in the wake of the reports, as of noon Wednesday. That put the company’s market cap at $2.98 billion. That price slid to beneath $16 a share in afternoon trading. Topgolf Callaway Brands Corp.’s stock price had dropped from a 12-month high of $22.87 on April 21, 2023, to a low of $10.05 on November 10. In 2024, it has traded in the $13-$14 range

Reports indicate that the major shareholders want to spin off Topgolf, the entertainment brand with technology-boosted driving ranges and extensive food-and-beverage operations. Callaway Golf Co. closed a deal in March of 2021 to acquire the remainder of Topgolf Entertainment Group it didn’t already own, valuing the driving range chain at about $2 billion. The merger resulted in the name Topgolf Callaway Brands Corp.

Chip Brewer, Topgolf Callaway’s CEO, said during its Q4 2023 earnings conference call on February 13, “Topgolf’s track record for selecting and opening venues is extraordinary. They virtually all do well, and average opening results have exceeded our targets. …

“In addition, our venues are increasingly profitable over time with, what we believe, is a clear path to further upside. I’ll even add we have now shown we can do this in the face of same venue sales volatility. In short, the venues are achieving the return targets we communicated and are long, durable and appreciating assets.”

During the same call, Brewer predicted that Topgolf would have more than 30 million visitors to its facilities in 2024 before giving a strong report about Callaway’s club sales.

“Our U.S. dollar market share placed us as the number one club brand and the number two golf ball brand,” Brewer said. “In clubs alone, we were the number one in total clubs, drivers, fairway woods, hybrids and irons. ”

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7 new golf equipment products to check out at Golf Galaxy

Check out these 7 new golf equipment products at Golf Galaxy.

Once the calendar flipped to 2024, brands across golf began to release their newest gear. Whether it was drivers, irons sets, wedges, balls or something in between, it seemed like every equipment manufacturer had new offerings.

Well, thanks to our friends at Golf Galaxy, we’ve put together a list of some of our favorite recent releases including drivers, irons and golf balls.

Some of the brands on the list below include Callaway, Cobra, Ping and more.

Most of the equipment below can be found on David Dusek’s best golf equipment lists for 2024 including best drivers, best irons, best golf balls and more.

New Callaway staffer Minjee Lee off to record start at Blue Bay LPGA

Lee got off to a strong start at the Blue Bay LPGA event in China after posting a course record-tying 7-under 65.

Past champion Minjee Lee got off to a strong start at the Blue Bay LPGA event in China after posting a smooth 7-under 65, which ties the course record. The Aussie holds a one-stroke advantage over American Sarah Schmelzel and Chinese players Miranda Wang and Ruixin Liu. This marks the first edition of the Blue Bay event since 2018.

“I just took advantage of the really calm conditions this morning,” said Lee, “and I think with the a little bit the rain it actually stopped it even more, the wind.”

While Lee won twice in 2023, this marks the first time she has led or co-led after the first round since the 2022 Chevron Championship. Earlier this season, it was announced that Lee had joined her brother Min Woo on the Callaway staff. Previously a Srixon player, one of the best ball-strikers on the LPGA had some work to do to get things in order. This is her second start this season. She opened with a T-29 last week in Singapore.

“I actually touched on everything this offseason,” said Lee, “especially changing my equipment to Callaway. Everything has been a little bit of a process getting used to, but I think it’s going to take me a couple events just to knock the rust off and break those clubs in.”

Lee also holds the 36-hole and 72-hole scoring records at Blue Bay.

Schmelzel led after the first round of last week’s HSBC Women’s World Championship and ultimately tied for eighth.

Lydia Ko of New Zealand plays her shot on the 9th hole during the first round of the Blue Bay LPGA at Jian Lake Blue Bay Golf Course on March 07, 2024 in Hainan Island, Hainan. (Photo by Zhizhao Wu/Getty Images)

Lydia Ko, who needs one more point to enter the LPGA Hall of Fame and a win would get her there, opened with a 68 at Jian Lake Blue Bay Golf Course.

“There are some greens with some pin positions that like is actually really hard to stay on the same tier,” said Ko. “I think how the rules officials are going to set up the golf course and where they put the pins are going to dictate the scores a lot.”

World No. 1 Lilia Vu withdrew from the final round in Singapore on Sunday with an illness. She rested on Monday and shot 72 in the opening round.

“I feel like there was a big crowd out here,” said Vu. “I was playing with Ruoning (Yin), so obviously it’s her crowd. There was a lot of little kids out there following her, so it was really cool to see the turnout here.”

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Best golf gloves for 2024

Check out the best golf gloves on the market in 2024.

Golf season is right around the corner and you need to make sure you have everything you need to have a great year on the course.

Amateur golfers underestimate how often you need to switch to a new glove to make sure the feel and grip stay fresh.

We’ve searched the internet for some of the best golf gloves on the market from brands like FootJoy, Titleist, TaylorMade, Callaway, TravisMathew and G/FORE.

If you’re interested in our other apparel, equipment and accessories lists, these are worth a look: Best apparel items for 2024 | Modern apparel items including hoodies, quarter zips | RSVLTS’ new Happy Gilmore collection

Check out these 12 new golf bags including Titleist, Callaway and more

Check out some of the newly released golf bags in 2024.

Winter is dragging on, but soon warm temperatures will return and it’ll be time to hit the range again and get the game tuned up for the 2024 golf season.

We want to make sure you have everything you need to play your best, so we’ve decided to put together a list of some of the best recently released golf bags out there. In this list, you’ll find brands like Nike, Titleist, Ping, G/FORE, Stitch Golf and more.

If you’re interested in our other apparel and equipment lists, these are worth a look: Modernize your style with these sweaters, hoodies, quarter-zips | Modernize your style with these polos.

Best new golf bags:

Odyssey Ai ONE Cruiser putters

Odyssey’s Ai ONE Cruiser putters have an insert made improve distance control and heavier weight to encourage a better-quality stroke.

Gear: Odyssey Ai ONE Cruiser putters
Price: $349.99 each
Specs: Cast stainless steel heads with adjustable sole weights.
Available: February 8 (pre-order), March 15 (in stores)

Who It’s For: Golfers who struggle with distance control and who want a more solid, stable-feeling putter.

The Skinny: While the Ai ONE insert helps golfers improve their distance control by normalizing ball speed over a larger area, the Cruiser putters’ heavier weight should help players make a smoother, better-quality stroke.

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The Deep Dive: When anchored puttering strokes were outlawed by the USGA and R&A in 2016, some players looked to heavier putters and counterbalanced putters to get some of the stability back in their game. Lighter putters can encourage golfers to get their hands and wrists more involved in the stroke, which can lead to inconsistency. However, heavier putters and clubs that have extra weight added to the top of the handle tend to quiet your hands and encourage players to make a smoother stroke, which can enhance consistency.

In time, the counterbalanced putter surge quieted and faded. The trend towards generally heavier putters continued, with many putters now typically weighing 345 or 350 grams, which is about 20-25 grams heavier than putters made in the early 2000s.

With the release of the new Cruiser family of putters, Odyssey is looking to blend the stability and stroke-enhancing features of longer, counterbalanced putters with a face technology created using artificial intelligence.

At the heart of the new Cruiser putter family is the new Ai ONE, which made its debut this winter in the standard Ai ONE putters. On the outside, the insert looks like a standard White Hot insert with a series of grooves milled into the hitting area. However, on the interfacing side of the urethane insert, artificial intelligence has created a series of thicker and thinner areas that help to normalize ball speed. Traditionally, when you strike a pot in the center, you get the best energy transfer, but when you strike a pot towards the heel or toe, the ball rolls out less far. With the AI ONE insert, center strikes are slowed down slightly while mis-hits roll out a touch further, so your overall distance control is enhanced. A transparent polymer window in each putter allows you to see the rippled backside of the insert.

[afflinkbutton text=”Pre-order Ai ONE Cruise putters” link=”https://worldwidegolfshops.pxf.io/OrJZDz”]

Odyssey Ai ONE Double Wide Cruiser
A window on the back of the Double Wide Cruiser allows you to see the variable-thickness Ai ONE insert. (Odyssey)

Each of the five Cruiser models features the Ai ONE insert, and all five putters are significantly heavier than most of today’s standard putters, including the 380-gram Jailbird, which also comes with the black-and-white Versa alignment lines. This is the putter that Wyndham Clark used to win the 2024 AT&T Pebble Beach Pro-Am last week and a putter that is nearly identical to the one he used to win the 2023 U.S. Open. At 38 inches in length, it comes standard with a 17-inch grip, and players are encouraged to choke down so a few inches of the grip extend above their hands. Doing this creates a counterbalancing effect and should help increase stability.

Odyssey Ai ONE Jailbird Cruiser
Weights in the sole of the Cruiser putters allow fitters to adjust the swing weight. (Odyssey)

There are three versions of the #7 putter in the Cruiser family, including a 42-inch, 380-gram Arm-Lock edition and a 48-inch, 450-gram Broomstick model. The standard #7 Cruiser is 38 inches long with a head that weighs 380 grams. Like the Jailbird, it comes standard with a 17-inch grip, along with a Stroke Lab 140 steel shaft.

[afflinkbutton text=”Pre-order Ai ONE Cruise putters” link=”https://worldwidegolfshops.pxf.io/OrJZDz”]

Here are several close-up looks at the Odyssey Ai ONE Cruiser putters.

Best pink Valentine’s Day golf gifts in 2024

Celebrate that special golfer in your life with Valentine’s Day pink golf gear.

Valentine’s Day is the perfect opportunity to get the special someone in your life a great golf gift. Or, heck, forget other people, just treat yourself.

We’ve compiled a list of apparel and equipment items that would make perfect Valentine’s Day gifts from brands like Nike, Adidas, Peter Millar, lululemon, TravisMathew and more.

We’ve got polos, sweaters, hats, shoes and more to improve the golf wardrobe of the lucky recipient.

If you’re interested in our other apparel lists, these are worth a look: Hawaiian-themed | Waterproof golf shoes | Winter golf gear

Now, with Valentine’s Day less than a week away, here are 13 great pink gifts for the golfer in your life: