Tag: planters

Comedian Jeff Ross preps for the roasting of Mr. Peanut in first Super Bowl teaser from Planters

The iconic legume is back in the Super Bowl commercial lineup—and let’s hope he’d got a hard shell.

Mr. Peanut is back in the big game for a good ol’ roasting.

The triumphant return to the Super Bowl commercial lineup is a first since 2020, when Planters captured a large portion of a pre-Super Bowl commercial chatter after the monocled legume plunged to his demise in a teaser spot…only to enjoy a rebirth on advertising’s biggest stage as Baby Nut.

That ad placed 23rd in the Ad Meter ratings.

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This time around, the snack brand rolls up its comedy sleeves—with the help of comedian/Roastmaster General Jeff Ross—and introduces a time-honored tradition that’s been wrapped into one masterpiece of a pun.

Watch the first teaser:

 

Will Mr. Peanut crack?

According to Ross, fans will just have to wait and see.

“When MR. PEANUT® called and told me he wanted to be roasted, I almost dropped the phone because I thought he died two years ago. Not only is MR. PEANUT® an American legend but he’s got me through some tough times personally, like when I was lonely at the bar or stuck in traffic … so honoring him the only way I know how seemed like a fun idea,” said Ross in a statement released by Planters. “You’ll have to tune in to see if MR. PEANUT® can take the jokes or if he finally cracks.”

The mission won’t be left entirely to Ross’ punchlines, however, as Planters is also looking for crowd participation, welcoming fans to post their roast-worthy deliveries at PlantersMadeToBeRoasted.com.

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Best of Ad Meter 2020: 5 highest-rated snack commercials

What’s a Super Bowl without snacks? More so, what’s a Super Bowl without a few memorable snack commercials? From the salty to the sweet, the cheesy goodness and the chocolate-covered delights, let’s head into Ad Meter’s pantry and take a look at the …

What’s a Super Bowl without snacks?

More so, what’s a Super Bowl without a few memorable snack commercials?

From the salty to the sweet, the cheesy goodness and the chocolate-covered delights, let’s head into Ad Meter’s pantry and take a look at the five highest-rated snack commercials from this year’s rankings.

Plus, we’ll find out what honors these spots are taking over at AdBlitz, a YouTube exclusive.

Ready? It’s snack time!

1. Doritos: “The Cool Ranch,” 6.62

The top snack spot this year goes to Doritos “The Cool Ranch,” starring Sam Elliott and Lil Nas X. It’s part showdown, part dance-off, and one of the funniest ads of Super Bowl LIV. See where it ranks in views for Comedy ads on AdBlitz here.

2. Cheetos: “Can’t Touch This,” 6.07

Cheetos rounded out the top 10 in this year’s Ad Meter, with its spot “Can’t Touch This.” The commercial has struck a chord (dance move?) with fans, thanks to an early-90s classic by MC Hammer. Like the Doritos commercial, Cheetos is also continuing to attract more than a few curious eyes—check out the impressive count on AdBlitz!

3. Reeses: “Rock,” 5.45

The third highest-rated snack commercial was Reeses’ spot, “Rock.” A montage of coworkers’ comically accurate answers to one employee’s questions regarding the Reeses Take 5, the spot takes a go at literal comedy and doesn’t fail to deliver. And now, the extended cut on released on YouTube has been climbing up the ranks quickly!

4. Planters: “Tribute,” 5.36

 

Not so fast, Wesley Snipes! Although a lot of discussion surrounded this spot—and the teaser—the funeral for Mr. Peanut turned out to be a feel-good moment that introduced viewers (and the gathered mourners, such as Kool-Aid Man) to Baby Nut.

It’s done well on AdBlitz, too. The spot is ranked in the top 5 highest-rated sentimental ads this year—and when you see the number of views, it makes sense, too.)

5. Snickers: “#FixTheWorld,” 5.35

Rounding out the top 5 highest-rated snack commercials is Snickers’ “#FixTheWorld.” They have also released an extended cut of the Super Bowl ad—this version, which is picking up steam on YouTube, has a few more topical annoyances added to the (on-the-nose) song that culminates with earth getting fed a giant Snickers.

The other Mr. Peanut: Charles ‘Peanut’ Tillman is doing just fine…and thanks for asking

Charles ‘Peanut’ Tillman is doing just fine…and thanks for asking

Planters’ newest Super Bowl commercial teaser took a tragic turn—off a cliff, to be exact—when Mr. Peanut made the ultimate sacrifice: himself.

It’s a tough loss, no doubt, and the news of such magnitude caused quite a stir on the internet. By midday, the hashtag #RIPeanut was trending. And that’s great for Planters, and really, great for fans of Matt Walsh and Wesley Snipes, too (assuming that branch doesn’t break).

But—as social media can often do—the news wasn’t all well and good, especially for Bears and Panthers fans, and one Mr. Charles Tillman. The former cornerback, who is known as “Peanut,” had to take to the social airwaves and explain that, just because there was a trending hashtag from a reliable news source such as Twitter, it didn’t necessarily mean he was deceased. (I like to call this the Betty White Effect.)

 

Wrong ‘Peanut.’ Right ‘Peanut.’ Not since the days of Charles Schulz have we seen such legume-pop culture hysteria.

And that, folks, is what you call a win–win! 

(Unfortunately, this news hasn’t erased the fact that the Bears drafted Mitch Trubisky instead of Patrick Mahomes.)