See Notre Dame helping early enrollee freshman build their brand

The Notre Dame football brand is strong and they are using it to help the early enrollee freshman get a head start on NIL.

Although the NCAA can’t get Name, Image, Likeness (NIL) approved just yet, that hasn’t stopped schools from getting their players a head start on the process of financial gain from NIL. The Notre Dame football staff is getting the incoming freshman a head start.

Once the NCAA approves NIL, players will start to get compensated for their work off the field. The photo shoot is giving the newest Irish footballers an opportunity to get ahead of the game. They’ll have these photos to use for whatever purpose they would like.

Looking forward to when the NCAA finally goes push NIL through, it is going to be a huge selling point for incoming recruits. Multiple schools across the country are thinking like the Irish and have begun the process to prepare their student-athletes for this transition.

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For example if NIL was present for this past season, don’t you think players like Ian Book and Jeremiah Owusu-Koramoah would have had multiple business contacting them for business opportunities? The all-time winningest Notre Dame quarterback surely would have been a big draw. How about the Butkus Award winner, most likely the same scenario.

Having a school that backs their student-athletes going forward is going to be extremely important. It looks like the Irish are in good hands in that department.

Insta influencers, Notre Dame among best schools at using Instagram

In a recent study of major college programs using Instagram, Notre Dame ranks among the best at interaction on the social site.

Social media interaction is everything with the younger generation, not just on one platform but on multiple. Twitter, TicTok and Instragram are among the most popular and Notre Dame has been doing a fantastic job with reaching their audience on the different platforms.

Every game day, we highlight the best tweets from the Irish’s multiple Twitter accounts, but in this graphic, they’re not just crushing tweeting, it’s Instragram as well.

Being in the top 10 of this graph is important, it shows to current players and perspective recruits that the Irish understand the importance of having a presence on social platforms. By having this kind of interaction, it gains the players more followers, thus building their brands.

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This will become vastly important when the NCAA finally comes to a decision on Name, Image and Likeness (NIL). Players obviously won’t be able to get paid by their school, but with NIL they will be able to make some money to offset their time put into the program.

This is just another recruiting tool that Brian Kelly and his staff can use to a prospect to lure them to South Bend. With the Irish posting around 2 times a day, generating over 5 million views from Irish fans. This is huge for players expanding their horizons and getting an opportunity to eventually make some money off their NIL.

NCAA postpones decision on name, likeness, image rule updates

The NCAA will postpone voting on NIL rules, citing ‘external factors’.

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Recently, Governor Whitmer of Michigan passed a rule that will allow student-athletes to receive payment for their name, likeness, and image in the state of Michigan. The NCAA has plans to follow suit, and while that decision could’ve been made today, it will now be delayed.

The NCAA cited ‘external factors’ in the delay.

“The Council remains fully committed to modernizing Division I rules in ways that benefit all student-athletes,” said Council chair M. Grace Calhoun, athletics director at Pennsylvania. “Unfortunately, external factors require this pause, and the Council will use this time to enhance the proposals.”

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Justice Department warns NCAA over transfer and name, image, likeness rules

At issue is the prospect of athletes being offered deals that college ADs say could be viewed as thinly veiled recruiting inducements.

The Justice Department’s antitrust division leader sent a letter to NCAA President Mark Emmert on Friday that expresses strong concerns about the association’s direction on rules regarding athletes’ ability to transfer and to make money from the use of their names, images and likenesses.

Proposed changes in both areas are scheduled to be on the agenda of Monday’s meeting of the Division I Council and Thursday’s meeting of the Division I Board of Directors.

But in the letter — a copy of which was obtained by USA TODAY Sports — Assistant Attorney General Makan Delrahim says one part of the NCAA’s prospective approach to regulating athletes’ involvement in name, image and likeness deals “may raise concerns under the antitrust laws.”

More generally addressing other rules that will remain in place, he wrote: “Ultimately, the antitrust laws demand that college athletes, like everyone else in our free market economy, benefit appropriately from competition.”

Delrahim took the additional step of addressing the NCAA’s desire for Congressional intervention now that six states have passed various name, image and likeness laws. The NCAA would like federal legislation requiring changes in the association’s name, image and likeness rules to include protection from legal challenges to the alterations it makes as a result.

“While the Division expresses no views on the need for any such legislation,” Delrahim wrote, “should Congress deem such legislative immunity necessary we would anticipate it will be the narrowest possible immunity and one that would contemplate a collective representation of college athletes’ rights as a condition of any such immunity.”

In an interview with USA TODAY Sports, Delrahim said that he wrote the letter to Emmert in connection with the upcoming NCAA meetings, as well as conversations between Justice Department officials and the NCAA that cover several years.

“Because we understand that the NCAA is considering changes to their rules,” Delrahim said, “we want them to benefit from the Antitrust Division’s views as part of our ongoing dialogue, so as to avoid any misunderstanding on what the law requires.”

Delrahim’s views on the NCAA are not new. He has expressed them in various forums as far back as 2018. He is an appointee who will be leaving the Justice Department just before the upcoming inauguration of President-elect Joe Biden. But his letter includes a closing reference to David Lawrence, a career official in the department who is chief of the Competition Policy and Advocacy Section. In the interview, Delrahim also expressed confidence in the likelihood of a continuity of approach to the NCAA by the Biden administration.

The transfer rule change would address the five remaining Division I sports in which athletes generally are prohibited from playing for one year if they change schools. Under the proposal, athletes in Bowl Subdivision football, men’s and women’s basketball, baseball and men’s ice hockey would no longer have to sit out the first time they change schools.

But the letter takes issue with other aspects of the transfer process that are set to remain in place, and Delrahim, referencing prior interactions between the department and the NCAA, wrote:

“Our expectation is that our engagement with the NCAA over its transfer rules will … result in the NCAA’s removal of unnecessary anticompetitive barriers that stand in the way of college athletes transferring between schools. Of course, the Division stands ready to enforce the antitrust laws if necessary.”

Athletes must notify their current school of their intention to transfer before contacting, or being contacted by, another school. And once athletes provide notice of their intent to transfer, NCAA rules allow schools to reduce or cancel their financial aid at the end of the ongoing academic term — or immediately if notice is given between academic terms.

“Thus,” Delrahim wrote, “college athletes must risk losing their current scholarship – not to mention alienating their coaches — in order even to explore the possibility of transferring to a new school.  The NCAA … should consider seriously whether these rules, taken together, unreasonably deter students from entering the transfer process and, as a result, leave college athletes without a competitive alternative to their current school.”

Delrahim’s letter uses equally strong language in addressing not only the NCAA’s proposed approach to name, image and likeness.

While the NCAA’s proposed changes would give athletes new and significant abilities to make money from their name, image and likeness (NIL) and other activities, they include various restrictions and would require athletes to disclose their name, image and likeness activities to what is described as “an independent third-party administrator.” While numerous details about this entity remain undefined, the NCAA’s required statement of rationale for rules change says the disclosure requirements will “ensure integrity of the recruiting process,” and “evaluate NIL activities for possible malfeasance.”

At issue is the prospect of athletes being offered deals that college athletics administrators say could be viewed as thinly veiled recruiting inducements.

Delrahim wrote: “Pursuing a goal of promoting amateurism does not insulate the NCAA’s rules from scrutiny under the antitrust laws. … The antitrust laws limit the NCAA’s ability to restrict competition among college athletes, coaches, and schools.  For example, if the NCAA adopted a rule that fixes the price at which students can license their NIL, e.g., based on what the NCAA determines to be a ‘fair’ market value, such a rule may raise concerns under the antitrust laws.”

In the interview, Delrahim expanded on this idea in the more specific context of the proposed third-party administrator.

“The devil will be in the details – who’s on that board and who they answer to. … because who appoints them and what their points of view are can be outcome-determinative,” he said. “While we applaud efforts to increase integrity in the process, we must be very careful to ensure that a board does not operate as a backdoor way to limit competition. You know, athletic directors’ and coaches’ salaries are not subjected to such a process. We want to ensure that the NCAA imposes only the narrowest form of competitive restriction that is necessary.”

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The University of Texas launches LEVERAGE program to assist in NIL

The University of Texas announced that they have launched a program to assist with NIL. The LEVERAGE program will assist student athletes.

According to a press release from the University of Texas, they are launching a new program called ‘LEVERAGE.’ This program will focus on four key areas to help student athletes maximize their brand and platform. With the new NIL rules, student athletes will be able to earn income off of their own name, image and likeness.

LEVERAGE, which is part of the new the new 4EVER TEXAS program, is composed of four main areas of focus: Personal Branding & Brand Management, Business Formation & Entrepreneurship, Opportunity Management and Financial Literacy.

“When it comes to exposure, visibility, valuable connections and a broad and far-reaching network, Texas has all of that,” said Texas Football head coach Tom Herman. “With the NIL opportunities coming in the near future, the establishment of the LEVERAGE program is a personal development area where we will provide unmatched resources when it comes to building our players’ brands. The people they will meet, opportunities at their disposal and the resources our first-class Football and Athletics programs will provide are second to none, and this program is just another great reason to be a Texas Longhorn.”

This will help give the Longhorns the leg up on recruiting. In the ever evolving world of college athletics, one of the key issues revolves paying players their worth. For years it has been an ongoing argument about if and how student athletes should be allowed to receive financial compensation for their efforts.

According to the USA TODAY Sports database, no university generates more revenue than the University of Texas. In the 2018-2019 school calendar year, the Longhorns generated over $223 million worth of revenue. With the NIL, student athletes could tap into that brand.

The University of Texas launching LEVERAGE will not only help the university, but it helps the student athletes who want to build their brand. Athletes who want a huge platform and being able to earn their worth according to NIL rules.

Big 12 Conference should keep an eye on the Pac-12 dispute

The Pac 12 Conference has a labor dispute on their hands. How they handle it could impact the Big 12 and other Power Five conferences.

For years there has been an argument on paying college athletes. The NCAA rules have prevented the players from earning any money while maintaining amateur status and playing for their college of choice. We all remember the last time it occurred. You have seen the movie about the Pony Express. SMU’s football program was given the death penalty after paying their players.

Many thought that we were heading in the right direction with NIL bill (name, image, likeness) that would allow players to earn money off their own names. While there has been some progress, it was still in it’s infancy stage. However, while that has been a work in progress the athletes of the Pac-12 Conference have gone ahead and taken things into their own hands.

According to the Players Tribune, they have made a list of demands or they will boycott the season. Some of those demands directly reflect the COVID-19 situation as college football seasons draws near. While other demands are in regards to pay for players. This has been brewing for some time now before the demands were made known to the public.

COVID-19 Protections

Allow option not to play during the pandemic without losing athletics eligibility or spot on our team’s roster.

Prohibit/void COVID-19 agreements that waive liability.

Their first set of demands according to the Players Tribune concern COVID-19 agreements. Next we will look at the demands concerning pay for administrators, staff and the commissioner.

Preserve All Existing Sports by Eliminating Excessive Expenditures

Larry Scott, administrators, and coaches to voluntarily and drastically reduce excessive pay.

The demands go on to list ways to combat social injustice such as civic-engagement task force, assist those who come from low-income households and help with medical expenses. Then there are the requests for proper financial compensation.

Fair Market Pay, Rights, & Freedoms

Distribute 50% of each sport’s total conference revenue evenly among athletes in their respective sports.

The list of demands has sparked conversation nationwide about how college football and fall sports could function under these demands? As previously stated, NCAA rules prevent athletes from being paid. The conference would likely need to separate from the NCAA unless they drastically changed their rules. If you read about the potential for Power Five conferences hosting their own championship, this was already a possibility.

If the Pac-12 gave in to these demands, the remaining Power Five conferences would have to follow suit. For the Texas Longhorns, they earned $156.1 million in revenue last season. For a split among the players, it would come out to about $780,000 per player based on 100 players on the team. If you calculate it by the Big 12 it comes out to about $312,5000.

This just creates more questions based on do they take out money for tuition? Do they keep their scholarships? Are all athletes paid the same? Do preferred walk ons gets a smaller amount? This is a huge dispute that the whole college football world will be monitoring.

Stay tuned to Longhorns Wire as we keep you up to date.

Which Irish true freshman could benefit most from NIL?

Which Notre Dame incoming freshman could be in line for a payday when they can profit from their name, image and likeness?

When the NCAA made the decision that collegiate athletes would soon be able to profit off their name, image and likeness (NIL), it opened up a whole new world for football stars who have yet to make it to the highest level. Rivals took a guess at which incoming freshman would benefit the most from this and their choice of an Irish player might surprise you.

Mike Farrell, Rivals recruiting director, placed wide receiver Jordan Johnson one of the freshmen who could benefit the most from the NIL ruling. Johnson placed 8th on Farrell’s list, claiming that “the quarterback gets all the attention usually, but a five-star Midwest receiver having a huge career at Notre Dame could me him very valuable.”

Rivals ranked Johnson as the best prospect in the 2020 Irish recruiting class, in front of tight end Michael Mayer, offensive lineman Tosh Baker and speedy running back Chris Tyree. Farrell is right with his assessment that it’s usually a quarterback that gets all the hype, but skill position players can get plenty of love as well. I would expect Tyree to be a wanted man for his services as well and could possible rival what Farrell thinks Johnson could bring to the table.

No one really knows what could be in store for athletes when this ruling finally passes. August 30th is the next big date, as each NCAA division is expected to have a draft of what their NIL proposals will be. What we do know is this will usher in a new era for college football, and potentially keeping star players on campus for longer than expected.

Big 12 Commissioner releases statement on Senator Rubio’s NIL bill

Big 12 Commissioner released a statement following a bill introduced by Florida Senator Marco Rubio that would athletes to be compensated.

Florida Senator Marco Rubio introduced a bill that would protect the NCAA from being challenged in court if they changed their rules that would allow athletes to earn endorsements. For years there have plenty of discussions and arguments that athletes should be allowed to earn money while remaining eligible to play in collegiate sports. If schools are allowed to bank on the athletes, then why not the athletes themselves?

The Big 12 Conference’s website released the following statement from Commissioner Bob Bowlsby.

We are grateful for Senator Rubio’s consideration of the needs of America’s student-athletes.  A nationwide system of rules is imperative to national recruitment and fair competition.  We look forward to collaborating with our elected officials to affect the necessary change.

Further, we are committed to working with policymakers to craft a system that permits student-athletes to profit from their name, image and likeness while also maintaining our uniquely American, education-based collegiate athletics model.

Recently the state of Florida passed their own law that would allow athletes to cash in on their name, image and likeness. The bill introduced by Rubio would make one uniform law versus having 50 different states having different laws. Which could shift the competitive balance if one state’s law allowed for athletes to make more in one particular state versus another.

It protects the athletes. It allows them to be compensated. These kids deserve to make a little bit of money while they’re in college, at the same time it prevents the implosion of college athletics. – Senator Rubio 

 

Florida governor Ron DeSantis signs name, image, and likeness bill

Florida Governor Ron DeSantis announced the signing of a name, image, and likeness bill for college athletes in Florida Friday.

We continue to get closer and closer to a world where college athletes can make money without ramifications from the NCAA. California really started the snowball rolling downhill when it signed the Fair Pay to Play Act. Since then, the NCAA has kinda, sorta embraced the fact that it’s all happening and is working to get in front of it.

We’ve also heard about former Ohio State wide receiver turned congressman Anthony Gonzalez and his plan to introduce NIL (Name, Image, and Likeness) legislation at the federal level.

But we’ve also gotten rumors of other states coming online with the same thing until the U.S. government gets something done to equal the playing field.

And so it is with Florida.

That’s because, on Friday, Governor Ron DeSantis confirmed the signing of a bill that would allow college athletes to get paid for their name, image, and likeness while speaking at the University of Miami.

There are still details to be written and hammered out, but that is expected to be completed by October 31, with a vote taking place no later than January 31, 2021. If passed, the new bill would go into effect on July 1, 2021 and in place for the 2021-2022 athletic calendar.

If it all happens as expected, it’ll be the first legislation of its kind implemented at the state level. It’s thought that the move will help spur the NCAA on to make sure the typically slow-moving governing body of college athletics gets something in place sooner rather than later.

We’ll keep an eye on this as all the milestones are passed and the hoops jumped through. However, the train is leaving the station, and the world is going to change for some college athletes to benefit from what they can do on the playing field before they turn professional.

Jim Harbaugh says proposed NIL rule change ‘a very good thing’

The Michigan football head man feels that the NCAA is moving in a positive direction in regards to proposed rule change.

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The NCAA is moving forward with its new plan to allow college athletes to profit off their own name, image and likeness it was announced on April 29.

However, with a vote not forthcoming until January, it won’t take effect for the foreseeable.

Regardless, it’s a move that many believe is the right call, as, at the moment, while any other person in America can feasibly (or unfeasibly) promote themselves as a brand and get paid for it, student-athletes participating in NCAA-member teams cannot.

And with the legislation moving forward to an eventual vote, there’s one advocate very much in favor: Michigan head coach Jim Harbaugh.

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Harbaugh has already positioned himself as a champion for student-athletes’ rights, having proposed a one-year without exclusion transfer rule as well as a vast change to the amateurism model as it’s currently known. In a long conversation with Jon Jansen on the In The Trenches podcast about his recent open letter to everyone in football, Harbaugh also noted that he’s a big fan of the new name, image, likeness rule, believing the more control put into the student-athlete’s hands, the better.

“We believe the name, image and likeness is a very good thing,” Harbaugh said. “It’s the same trajectory that somebody has their name, it’s their likeness, it’s their image. They should have – a player should have the same opportunity that a football coach has to profit off their name, image and likeness. Same as yourself as a broadcaster has a chance to profit off your name, image and likeness. Again, not the best to have a rule that says you can’t.

“So we’re all for it. We’re all for name, image and likeness. Really, this proposal that I would like to see discussed is the exact same trajectory. It’s place in the hands of the individual and their families, Jon.”

While there’s a wind of change in the NCAA, more is remaining the same.

The new proposed rule excludes college players to profit off their name, image or likeness in association with the college they’re attending. Meaning: one cannot have merchandise or be in a commercial that bears the uniforms or insignia associated with the school they attend.

That means that it’s unlikely that we’ll see a return of EA Sports’ popular NCAA Football franchise, one which both the public as well as college-level athletes have been openly clamoring for.

Still, positive change in the NCAA is rare, and if there’s one person who’s an advocate for players, Jim Harbaugh has certainly been vocal in that regard.

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