Tag: Leverage

The University of Texas launches LEVERAGE program to assist in NIL

The University of Texas announced that they have launched a program to assist with NIL. The LEVERAGE program will assist student athletes.

According to a press release from the University of Texas, they are launching a new program called ‘LEVERAGE.’ This program will focus on four key areas to help student athletes maximize their brand and platform. With the new NIL rules, student athletes will be able to earn income off of their own name, image and likeness.

LEVERAGE, which is part of the new the new 4EVER TEXAS program, is composed of four main areas of focus: Personal Branding & Brand Management, Business Formation & Entrepreneurship, Opportunity Management and Financial Literacy.

“When it comes to exposure, visibility, valuable connections and a broad and far-reaching network, Texas has all of that,” said Texas Football head coach Tom Herman. “With the NIL opportunities coming in the near future, the establishment of the LEVERAGE program is a personal development area where we will provide unmatched resources when it comes to building our players’ brands. The people they will meet, opportunities at their disposal and the resources our first-class Football and Athletics programs will provide are second to none, and this program is just another great reason to be a Texas Longhorn.”

This will help give the Longhorns the leg up on recruiting. In the ever evolving world of college athletics, one of the key issues revolves paying players their worth. For years it has been an ongoing argument about if and how student athletes should be allowed to receive financial compensation for their efforts.

According to the USA TODAY Sports database, no university generates more revenue than the University of Texas. In the 2018-2019 school calendar year, the Longhorns generated over $223 million worth of revenue. With the NIL, student athletes could tap into that brand.

The University of Texas launching LEVERAGE will not only help the university, but it helps the student athletes who want to build their brand. Athletes who want a huge platform and being able to earn their worth according to NIL rules.