The NFL playoff schedule was released on Sunday night. One by one, the network assignments and game windows were revealed. One game was announced for Sunday afternoon on Fox Sports. Another game was announced for Saturday afternoon on NBC Sports. The Sunday Night Football game was announced for NBC. The Monday Night Football playoff game was then revealed. One by one, we learned which games were going to be on certain networks. We wondered which game was going to become the Peacock game, the first NFL playoff game shown exclusively on NBC Universal’s streaming service without a traditional over-the-air television outlet.
A lot of people (myself included) went into Sunday thinking that the worst wild card game would be the Peacock game. Surely the NFL wouldn’t put a top-tier game in the streaming-only silo.
How naive I was.
Of course the NFL was actually going to do precisely that and make more consumers inclined to pay up for NBC’s streaming service. After all, NBC paid the NFL a lot of money for the Peacock game. The league wanted to return a favor.
So it is true: The Peacock game won’t be Browns-Texans, Steelers-Bills, or Eagles-Bucs (three games which Americans wouldn’t be hugely upset about missing). The Peacock game — this Saturday night in prime time — will be the defending Super Bowl champion Kansas City Chiefs against the Miami Dolphins. It’s one of the more attractive games featuring one of the NFL’s most popular and interesting teams. This is a game everyone will want to see, but it will be on Peacock.
If Peacock can take away a big-time NFL playoff game, surely a huge USC Big Ten game or a USC-Notre Dame game in South Bend (in 2025 or 2027) might get the Peacock-only treatment. It’s certainly something USC fans have to wonder about heading into a new conference under a new network arrangement.
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