Merchandise photos: Hats off to Sony Open for its creative hat selection

They know what they are known for and embrace it.

HONOLULU — Every PGA Tour merchandise shop should offer a wide enough selection of hats that customers can find at least one if not three they have to buy. Sounds simple but too many events I go to, the options are meh and lack any sort of creativity.

Not the Sony Open in Hawaii. The merchandise shop is the Waialae Country Club pro shop and they know what they are doing there. My favorites are the hats that incorporate the famous shaka (or hang loose sign), a few plays on words and the iconic W palm trees. They know what they are known for and embrace it.

The brand selection in this shop is second to none. They offer apparel from just about every brand name big and small, including some local ones, which you don’t see too often. Overall, high marks for the variety, creativity and Hawaiian flavor. Here’s some of the best gear for sale this week at the 2024 Sony Open.

Golf merchandise spotlight: BN3TH brings comfort, sustainability to men’s underwear for golfers

The brand has a unique three-dimensional support pouch, which can help with shifting and chafing.


Although underwear might seem like an insignificant decision for male golfers, with wind, heat, rain and more, it can often have a greater impact than anticipated.

Golfweek is taking a look at a number of golf merch manufacturers and distributors, after sifting through their goods at the PGA Merchandise Show in Frisco, Texas, last summer.

We chatted with one of the founders of BN3TH, which started as MyPakage in 2010. The brand has a unique three-dimensional support pouch, which can help with shifting and chafing. Co-founder Dez Price told Golfweek one of the things he’s proudest of is the company’s commitment to recyclable materials.

“We’re just trying to keep the planet as beautiful as we possibly can for the next generation to have as much fun as we’re actually having out there,” Price said.

Click here to see all the products we’ve spotlighted.

Vegas is full of glitz and glamour, but the Shriners Children’s Open merch tent could use some of each

To be honest, in comparison to other Tour stops, it’s underwhelming.

LAS VEGAS — There’s plenty to love about the Shriners Children’s Open. TPC Summerlin is a spectacular setting for the PGA Tour event, and players love the well-manicured track. The Las Vegas Strip and Fremont Street Experience are both within a half-hour’s drive as is glorious Red Rock Canyon, which boasts hiking and unforgettable views.

There is one area in which the FedEx Cup Fall event is lacking, however, and that’s the merchandise tent. According to those working the booth on Thursday, this marks the first year the merch has been pulled out of the pro shop and into its own space. There’s another small tent near the driving range, but that has just a few items for patrons.

To be honest, in comparison to other Tour stops, it’s underwhelming, especially for a tournament with as much pomp and circumstance as this one.

There are a number of Shriners-specific items, including a Build-a-Bear, and a solid collection of shirts, but the overall selection wasn’t up to typical standards. We’ll cut the organizers a break since they’re trying something new.

Here’s what we found:

Sanderson Farms Championship merchandise tent offers plenty of down-home Mississippi flavor

The merchandise tent offers up some interesting items, from blankets to shot glasses and hats galore.

The second leg of the FedEx Cup Fall schedule is underway in Jackson, Mississippi, and there’s plenty at stake at the Sanderson Farms Championship. The top 70 have secured their cards for the 2024 PGA Tour season, which is returning to a calendar-year schedule (January-August).

But since the top 125 after the RSM Classic, the last of the seven fall events, will retain their playing privileges for 2024, players are fighting for their jobs this week. Mackenzie Hughes is back to defend his title at The Country Club of Jackson in Mississippi, where the field will compete for an $8.2 million purse.

And as is typically the case on Tour, the merchandise tent at the Sanderson Farms offers up some unique and interesting items for those taking in the tournament, from blankets to shot glasses and hats galore.

Check out the merchandise for sale this week at the Sanderson Farms Championship.

Photos: Best (and worst) of the 2023 Ryder Cup merchandise shop

The Ryder Cup merch shop is loaded.

ROME – The Ryder Cup shop was bustling on Tuesday morning.

Not quite to the extent that there was a line out the door that necessitated using the stanchions on hand as if readying for a TSA rush at the airport or the new hot ride at Disney but it was just a practice round day and you can sense that those may come in handy later this week because fans are going home with souvenirs despite the hefty prices of gear. (How do you feel about 88 euro t-shirts and 139 euro polos?)

Overall, I’d say the selection is a little disappointing in that it’s essentially the usual suspects – polos, hats, quarter zips and hoodies and headcovers and the accessories you see at just about any tournament. I do like the soccer jersey look that is prevalent and best displayed by G/Fore, which also scores with its CIAO hat and scarf. The most unusual item for sale? The Ryder Cup logoed bathrobe takes the prize in my book. Who knew we needed one of those? Most of the big brands are there – Nike, Peter Millar – but also local favorite Chervo and Euro standbys such as Sunderland, Glenmuir and Abacus.

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The Ryder Cup Shop has learned a thing from the experts in the merch biz at Augusta National and offering UPS shipping at the exit for those who don’t want to lug their purchases either around or back home. That’s a winner.

Here’s a look at the best of the Ryder Cup gear being sold this week at Marco Simone Golf & Country Club.

Photos: Best merchandise at the 2023 Tour Championship in Atlanta

East Lake’s merch tent is loaded this week.

ATLANTA — The merchandise tent is one of the coolest places on property this week at East Lake Golf Club, home of the Tour Championship and the finale of the FedEx Cup.

Fans are literally hanging out there for the air conditioning. With temperatures expected to be in the upper 90s every day and the heat index to hit triple digits, I bumped into some friends on Wednesday who were doing just that — a veteran move if I’ve ever seen one.

But while fans are enjoying some cooler climes, they are also shopping with a plethora of brands to choose from —Peter Millar, Nike, Puma, Under Armour and adidas among the big names as well as Lululemon, Johnnie-O, Bobby Jones, Levelwear, TASC, Barstool Sports, Trap Golf, Ahead and Pukka. All your usual favorites can be found. Check out some of our favorites here.

Chicago dog, skyline and Olympia Fields clock give local feel in BMW Championship merchandise shop

Check out some of the best BWM Championship merchandise here.

OLYMPIA FIELDS, Ill. – The BMW Championship merchandise shop is just steps away from the media center this week, so, I can report with full confidence that it is a popular spot this week and I’m told they’re expecting the shelves to be empty by the time a champion is crowned on Sunday.

It’s easily one of the best mixes of gear – with big-name brands such as Peter Millar, Foot Joy, Adidas and Under Armour represented as well as some smaller labels and specialty favorites such as Ahead and Imperial Sportswear (hats), Nexbelt (belts), Goodr (sunglasses), Stance (socks) and Foray (women’s apparel).

There are some fun alternative logos such as the Chicago Dog with a golf ball and Olympia Fields Country Club’s iconic clock. There is a good mix of local Chicago flare and BMW tournament staples. The FedEx Cup Playoffs deserve to be treated like a big deal and the BMW merchandise delivers.

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Check out the photo gallery of gear here.

Photos: Inside the pro shop at the 2023 Wyndham Championship

Here’s a look at some of the items available this week at the Wyndham Championship.

GREENSBORO, N.C. — Rain jackets, vests, ponchos and umbrellas were popular items at the PGA Tour’s Wyndham Championship on Thursday.

PGA Tour vet Kevin Streelman, who attended nearby Duke University, described the rainy conditions as “a consistent, annoying, cold, wet, gross day.”

The rain is gone but the shoppers still have plenty of good options to pick through at Sedgefield Country Club’s shop. It’s one of the tournament sites where spectators are invited into the pro shop.

Inside, they find a wide range of the typical merchandise options — who wants a Wyn hat? — with a better-than-average mix of items geared for women.

Here’s a look at some of the items available this week at the Wyndham Championship.

Derek Carr’s New Orleans Saints gear ranks among NFL’s best-selling merchandise

The NFLPA reports that Derek Carr’s New Orleans Saints gear ranks among pro football’s best-selling merchandise:

Look out for a lot of Derek Carr jerseys inside the Caesars Superdome in the fall. The New Orleans Saints quarterback ranked 14th in player sales in the last quarter, per NFL Players Association records. The NFLPA tracks the sales of officially licensed products and merchandise each fiscal quarter, and it’s clear that fans are excited to see Carr dropping back to pass in New Orleans.

Though Carr was the only Saints player on the list, he’s also the highest-ranked member of the NFC South. The three lesser teams in the division are represented by Atlanta Falcons running back Bijan Robinson (at No. 48), Carolina Panthers quarterback Bryce Young (No. 49), and Tampa Bay Buccaneers quarterback Baker Mayfield (No. 50).

Will Carr meet these high expectations and give Saints fans something to cheer about? That’s what everyone is waiting to see when the regular season kicks off in September. But early reviews out of training camp are positive, and it sure sounds like Carr’s version of the offense is going to run more smoothly than the inconsistent attack we saw with Andy Dalton and Jameis Winston at the helm.

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Photos: Merchandise at the 2023 3M Open at TPC Twin Cities

Here’s a look at some of the best merchandise at the 2023 3M Open.

BLAINE, Minn. — The 3M Open is one of the newer events on the PGA Tour, beginning in 2019 at TPC Twin Cities.

In that short span, it has produced some thrilling moments. Matthew Wolff’s final-hole eagle to win in 2019. Tony Finau’s comeback last year.

And in the Land of 10,000 Lakes, there’s plenty of good merchandise for fans to take home from the PGA Tour’s stop in the Twin Cities.

Shirts, hats and jackets? They’ve got ’em. Flags, ball markers and coffee cups? Plenty to choose from. There’s even plenty of gifts for kids and numerous accessories for at home, the office or the course.

Safe to say, the merchandise tent is strong and has something for everyone.

Here’s a look at some of the best merchandise at the 2023 3M Open.