Golf Merchandise Spotlight: Georg Roth’s has found a golf niche with stretch belts

The company’s Los Angeles store also has polos, shorts and hoodies.



Golf merchandise companies are putting the finishing touches on orders that will get their 2024 lines into retail stores, pro shops, and at live events.

Golfweek is taking a look at a number of golf merch manufacturers and distributors, after sifting through their wares at the PGA Merchandise Show in Frisco, Texas, last summer.

Georg Roth is a German belt company that has found a niche in the golf market. Owner Georg Roth spoke with Golfweek at the show, saying his company’s stretch belts have become popular, although the company’s Los Angeles store also has polos, shorts and hoodies.

Click here to see all the products we’ve spotlighted.

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Golf merchandise spotlight: Belgian company Hedgren makes handbags for an active lifestyle, including golf

The 30-year-old Belgian company is eager to unveil its spring line in country clubs.



Golfweek is taking a look at a number of golf merch manufacturers and distributors, after sifting through their wares at the PGA Merchandise Show in Frisco, Texas, last summer.

Hedgren offers handbags for an active lifestyle, making them a perfect match for golfers.

We talked with West Coast Sales Rep Monica Gordon, who explained why the 30-year-old Belgian company is eager to unveil its spring line in country clubs.

“We’re are really excited about our Nova collection, which comes in fun amazing colors and they’re lightweight,” she said.

Click here to see all the products we’ve spotlighted.

Golf merchandise spotlight: Cabana Life offers women’s golf clothing that helps with sun protection

The duo create a line that would help with sun protection and still prove functional for an active lifestyle.


Golfweek is taking a look at a number of golf merch manufacturers and distributors, after sifting through their wares at the PGA Merchandise Show in Frisco, Texas, last summer.

Cabana Life is a clothing brand based in Jacksonville Beach, Florida, and founded by Alyssa Adams and Melissa Papock. After being diagnosed with cancer at the age of 26, Papock teamed with Adams to create a line that would both help with protection from the sun and still prove functional for an active lifestyle, including golf.

“We are a women-owned company with a mission to eradicate skin cancer,” Adams told Golfweek in Frisco.

Click here to see all the products we’ve spotlighted.

Golf merchandise spotlight: JBA Awards has trophies in ceramic, crystal, pewter, silver and more

JBA Awards is a Long Island-based company that provides awards, plaques and more for pro shops.


Golf merchandise companies are putting the finishing touches on orders that will get their 2024 lines into retail stores, pro shops, and at live events.

Golfweek is taking a look at a number of golf merch manufacturers and distributors, after sifting through their wares at the PGA Merchandise Show in Frisco, Texas, last summer.

Adam Russell is the president of JBA Awards, a Long Island-based company that provides awards, plaques and more for pro shops throughout North America.

The company sells trophies in ceramic, crystal, pewter, silver and more.

“We have many, many customers who have been with us for a long time,” Russell said.

Click here to see all the products we’ve spotlighted.

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Golf merchandise spotlight: Flag & Anthem has new patterns, fabrics ready for spring 2024

Flag & Anthem has been offering affordable clothing for golf since the brand opened its doors in 2016.



As the new year approaches, golf merchandise companies are wrapping up the finishing touches on orders that will get their 2024 lines into retail stores, pro shops, and at live events.

Golfweek is taking a look at a number of golf merch manufacturers and distributors, after sifting through their wares at the PGA Merchandise Show in Frisco, Texas, last summer.

Flag & Anthem has been offering affordable clothing for golf since the brand opened its doors in 2016. Russell Weerth is the head of business development and planning at the brand and he explained some of the new patterns and offerings the company has seen success with.

Click here to see all the products we’ve spotlighted.

Golf merchandise spotlight: True Linkswear stumbled onto its most popular shoe line

True Linkswear is a high-end golf shoe company that was founded by a pair of brothers looking for more versatile golf shoes.


Golfweek is taking a look at a number of golf merch manufacturers and distributors, after sifting through their wares at the PGA Merchandise Show in Frisco, Texas, last summer.

True Linkswear is a high-end golf shoe company that was founded by a pair of brothers looking for more versatile golf shoes.

For example, the True Linkswear’s Lux Sport is one of the most breathable and versatile golf shoes on the market. The cross-life tread allows for these to be worn on the course, in the gym, at the market or wherever else a waterproof adaptive knit is needed. The Wanderlux Superfoam midsole gives an athletic feeling shoe for any season.

JD Rastovski, the company’s vice president of global sales, talked with Golfweek about how the company accidentally stumbled upon a line that has become its most popular seller.

Click here to see all the products we’ve spotlighted.

Golf merchandise spotlight: Harlestons features matching polos, hoodies for junior players and adults

The inspiration for the brand comes from Harleston Green park in Charleston, S.C.



Golfweek is taking a look at a number of golf merch manufacturers and distributors, after sifting through their wares at the PGA Merchandise Show in Frisco, Texas, last summer.

We spoke with some of the team from the clothing line Harlestons, which features outerwear, polos and hoodies. The company has matching outfits for junior golfers and adults.

The inspiration for the brand comes from Harleston Green park in Charleston, S.C., where many believe the first round of golf in the Americas was played. But the brand is also expanding into other areas, as orders continue to come in.

“We’re introducing a more casual seaside collection,” said Weston Mallon, CEO and founder of the company.

Click here to see all the products we’ve spotlighted.

Golf merchandise spotlight: Canadian-based Dormie Workshop offers custom leather headcovers

The Canadian-based firm creates headcovers and other items that have been used by the PGA Tour.


Golf merchandise companies are putting the finishing touches on orders that will get their 2024 lines into retail stores, pro shops, and at live events.

Golfweek is taking a look at a number of golf merch manufacturers and distributors, after sifting through their wares at the PGA Merchandise Show in Frisco, Texas, last summer.

Todd Bishop, one of the co-founders of the Dormie Workshop, walked us through some of the company’s leather products. The Canadian-based firm, which is nearly a decade old, creates headcovers and other items that have been used by the PGA Tour, Titleist, Ralph Lauren and more.

Click here to see all the products we’ve spotlighted.

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Golf merchandise spotlight: BN3TH brings comfort, sustainability to men’s underwear for golfers

The brand has a unique three-dimensional support pouch, which can help with shifting and chafing.


Although underwear might seem like an insignificant decision for male golfers, with wind, heat, rain and more, it can often have a greater impact than anticipated.

Golfweek is taking a look at a number of golf merch manufacturers and distributors, after sifting through their goods at the PGA Merchandise Show in Frisco, Texas, last summer.

We chatted with one of the founders of BN3TH, which started as MyPakage in 2010. The brand has a unique three-dimensional support pouch, which can help with shifting and chafing. Co-founder Dez Price told Golfweek one of the things he’s proudest of is the company’s commitment to recyclable materials.

“We’re just trying to keep the planet as beautiful as we possibly can for the next generation to have as much fun as we’re actually having out there,” Price said.

Click here to see all the products we’ve spotlighted.

Golf merchandise spotlight: Fury Athletix features sport-specific headwear

We chatted with Jeff Medici, the CEO and founder of a Texas-based firm that has been selling hats for two years.


Golfweek is taking a look at a number of golf merch manufacturers and distributors, after sifting through their wares at the PGA Merchandise Show in Frisco, Texas, last summer.

While on-site we chatted with Jeff Medici, the CEO and founder of Fury Athletix, a Texas-based firm that has been selling hats for two years.

“One of our big things that Fury Athletix is to try to design hats that are not only the highest quality but are also specific for the actual sport or activity that you play in,” Medici told Golfweek.

The company, which designs and produces the hats in Texas, has a number of ambassadors, including PGA Tour star Luke List.

Click here to see all the products we’ve spotlighted.