Super Bowl coin toss outcomes since 1989

The anticipated act has played a significant part of Super Bowl and Ad Meter history.

Heads or tails?

Few elements of a football game have as dramatic an effect as the answer to that simple—yet extraordinarily profound—question. And the emphasis is only magnified on Super Bowl Sunday.

Though the lead-up productions can be quite extensive, the Super Bowl coin toss happens in mere seconds but creates a ton of excitement and sets up the action on the NFL’s biggest stage.

Gasp—it’s ours!

Sigh—it’s…theirs.

Since the first Super Bowl, the outcome has been nearly even. Heads has landed 27 times. Tails has been the winning call 29 times. And it’s been 100% riveting each time.

But the chance-based hoopla sets an important marker beyond what’s about to take place on the football field, too. Anyone familiar with the Super Bowl commercial rush of USA TODAY’s Ad Meter recognizes that the coin toss represents the opening act to the national block of commercials featured in the ratings. (From the coin toss to the two-minute warning in the fourth quarter!)

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USA TODAY Ad Meter 2023 FAQs

So, with that in mind, we’ve decided to take a look back at every coin toss since Ad Meter’s inaugural year in 1989. Who won the toss? Who won the game? Who took the Ad Meter crown?

All great questions. And here are the answers….

 

Super Bowl XXIII, 1989

Teams: San Fransisco 49ers vs. Cincinnati Bengals

Heads or Tails: Tails

Super Bowl Winner: 49ers

Ad Meter Winner: American Express

Super Bowl XXIV, 1990

Teams: Denver Broncos vs. San Fransisco 49ers

Heads or Tails: Heads

Coin Toss Winner: Broncos

Super Bowl Winner: 49ers

Ad Meter Winner: Nike

Super Bowl XXV, 1991

Teams: Buffalo Bills vs. New York Giants

Heads or Tails: Heads

Coin Toss Winner: Bills

Super Bowl Winner: Giants

Ad Meter Winner: Diet Pepsi

Super Bowl XXVI, 1992

Teams: *Washington Redskins vs. Buffalo Bills

Heads or Tails: Heads

Coin Toss Winner: Washington

Super Bowl Winner: Washington

Ad Meter Winner: Nike

Super Bowl XXVII, 1993

Teams: Buffalo Bills vs. Dallas Cowboys

Heads or Tails: Heads

Coin Toss Winner: Bills

Super Bowl Winner: Cowboys

Ad Meter Winner: McDonald’s

Super Bowl XXVIII, 1994

Teams: Dallas Cowboys vs. Buffalo Bills

Heads or Tails: Tails

Coin Toss Winner: Cowboys

Super Bowl Winner: Cowboys

Ad Meter Winner: Pepsi

Super Bowl XXIX, 1995

Teams: San Fransisco 49ers vs. *San Diego Chargers

Heads or Tails: Heads

Coin Toss Winner: 49ers

Super Bowl Winner: 49ers

Ad Meter Winner: Pepsi

Super Bowl XXX, 1996

Teams: Dallas Cowboys vs. Pittsburgh Steelers

Heads or Tails: Tails

Coin Toss Winner: Cowboys

Super Bowl Winner: Cowboys

Ad Meter Winner: Pepsi

Super Bowl XXXI, 1997

Teams: New England Patriots vs. Green Bay Packers

Heads or Tails: Heads

Coin Toss Winner: Patriots

Super Bowl Winner: Packers

Ad Meter Winner: Pepsi

Super Bowl XXXII, 1998

Teams: Green Bay Packers vs. Denver Broncos

Heads or Tails: Tails

Coin Toss Winner:Packers

Super Bowl Winner: Broncos

Ad Meter Winner: Pepsi

Super Bowl XXXIII, 1999

Teams: Atlanta Falcons vs. Denver Broncos

Heads or Tails: Tails

Coin Toss Winner: Falcons

Super Bowl Winner: Broncos

Ad Meter Winner: Budweiser

Super Bowl XXXIV, 2000

Teams: *St. Louis Rams vs. Tennessee Titans

Heads or Tails: Tails

Coin Toss Winner: Rams

Super Bowl Winner: Rams

Ad Meter Winner: Budweiser

Super Bowl XXXV, 2001

Teams: New York Giants vs. Baltimore Ravens

Heads or Tails: Tails

Coin Toss Winner: Giants

Super Bowl Winner: Ravens

Ad Meter Winner: Bud Light

Super Bowl XXXVI, 2002

Teams: *St. Louis Rams vs. New England Patriots

Heads or Tails: Heads

Coin Toss Winner: Rams

Super Bowl Winner: Patriots

Ad Meter Winner: Bud Light

Super Bowl XXXVII, 2003

Teams: Tampa Bay Buccaneers vs. *Oakland Raiders

Heads or Tails: Tails

Coin Toss Winner: Bucs

Super Bowl Winner: Bucs

Ad Meter Winner: Budweiser

Super Bowl XXXVIII, 2004

Teams: Carolina Panthers vs. New England Patriots

Heads or Tails: Tails

Coin Toss Winner: Panthers

Super Bowl Winner: Patriots

Ad Meter Winner: Bud Light

Super Bowl XXXIX, 2005

Teams: Philadelphia Eagles vs. New England Patriots

Heads or Tails: Tails

Coin Toss Winner: Eagles

Super Bowl Winner: Patriots

Ad Meter Winner: Bud Light

Super Bowl XL, 2006

Teams: Seattle Seahawks vs. Pittsburgh Steelers

Heads or Tails: Tails

Coin Toss Winner: Seahawks

Super Bowl Winner: Steelers

Ad Meter Winner: Bud Light

Super Bowl XLI, 2007

Teams: Chicago Bears vs. Indianapolis Colts

Heads or Tails: Heads

Coin Toss Winner: Bears

Super Bowl Winner: Colts

Ad Meter Winner: Budweiser

Super Bowl XLII, 2008

Teams: New York Giants vs. New England Patriots

Heads or Tails: Tails

Coin Toss Winner: Giants

Super Bowl Winner: Giants

Ad Meter Winner: Budweiser

Super Bowl XLIII, 2009

Teams: Arizona Cardinals vs. Pittsburgh Steelers

Heads or Tails: Heads

Coin Toss Winner: Cardinals

Super Bowl Winner: Steelers

Ad Meter Winner: Doritos

Super Bowl XLIV, 2010

Teams: New Orleans Saints vs. Indianapolis Colts

Heads or Tails: Heads

Coin Toss Winner: Saints

Super Bowl Winner: Saints

Ad Meter Winner: Snickers

Super Bowl XLV, 2011

Teams: Green Bay Packers vs. Pittsburgh Steelers

Heads or Tails: Heads

Coin Toss Winner: Packers

Super Bowl Winner: Packers

Ad Meter Winner: Bud Light

Super Bowl XLVI, 2012

Teams: New England Patriots vs. New York Giants

Heads or Tails: Heads

Coin Toss Winner: Patriots

Super Bowl Winner: Giants

Ad Meter Winner: Doritos

Super Bowl XLVII, 2013

Teams: Baltimore Ravens vs. San Fransisco 49ers

Heads or Tails: Heads

Coin Toss Winner: Ravens

Super Bowl Winner: Ravens

Ad Meter Winner: Budweiser

Super Bowl XLVIII, 2014

Teams: Seattle Seahawks vs. Denver Broncos

Heads or Tails: Tails

Coin Toss Winner: Seahawks

Super Bowl Winner: Seahawks

Ad Meter Winner: Budweiser

Super Bowl XLIX, 2015

Teams: Seattle Seahawks vs. New England Patriots

Heads or Tails: Tails

Coin Toss Winner: Seahawks

Super Bowl Winner: Patriots

Ad Meter Winner: Budweiser

Super Bowl 50, 2016

Teams: Carolina Panthers vs. Denver Broncos

Heads or Tails: Tails

Coin Toss Winner: Panthers

Super Bowl Winner: Broncos

Ad Meter Winner: Hyundai

Super Bowl LI, 2017

Teams: Atlanta Falcons vs. New England Patriots

Heads or Tails: Tails

Coin Toss Winner: Falcons

Super Bowl Winner: Patriots

Ad Meter Winner: KIA

Super Bowl LII, 2018

Teams: New England Patriots vs. Philadelphia Eagles

Heads or Tails: Heads

Coin Toss Winner: Patriots

Super Bowl Winner: Eagles

Ad Meter Winner: Amazon Alexa

Super Bowl LIII, 2019

Teams: New England Patriots vs. Los Angeles Rams

Heads or Tails: Heads

Coin Toss Winner: Rams

Super Bowl Winner: Patriots

Ad Meter Winner: NFL

Super Bowl LIV, 2020

Teams: Kansas City Chiefs vs. San Fransisco 49ers

Heads or Tails: Tails

Coin Toss Winner: 49ers

Super Bowl Winner: Chiefs

Ad Meter Winner: Jeep

Super Bowl LV, 2021

Teams: Kansas City Chiefs vs. Tampa Bay Buccaneers

Heads or Tails: Heads

Coin Toss Winner: Chiefs

Super Bowl Winner: Bucs

Ad Meter Winner: Rocket Mortgage

Super Bowl LVI, 2022

Teams: Los Angeles Rams vs. Cincinnati Bengals

Heads or Tails: Heads

Coin Toss Winner: Bengals

Super Bowl Winner: Rams

Ad Meter Winner: Rocket Mortgage

More:

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2020 Super Bowl Prop Betting: 49ers-Chiefs first half totals

Analyzing 2020 Super Bowl prop betting odds and lines for the first half point total between the San Francisco 49ers and Kansas City Chiefs.

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The public has been leaning to the Over for Sunday’s Super Bowl LIV at Hard Rock Stadium in Miami Gardens, Fla. The San Francisco 49ers and Kansas City Chiefs are expected to light up the scoreboard, with a projected points total for the game set at 54.5 at BetMGM. As far as the first-half total is concerned, that’s currently sitting at 26.5, so jump on it if you’re expecting a high-scoring affair, too. It’s very favorable at less than half of the full-game projection.

During the regular season, the 49ers registered 15.7 points per game in the first half, while yielding 8.4 points. They have logged 18.0 points across the past three games before halftime, while allowing just 3.3 points defensively.

For the Chiefs, they allowed just 10.4 first-half points during the regular season, although they have coughed up 16.0 points in the previous three outings. Offensively, QB Patrick Mahomes and company rolled up 17.6 points per game in the first half during the regular season, topping the charts in the NFL. That includes an impressive 19.7 points per game in the past three outings.

2020 Super Bowl first half total odds

Odds via BetMGM; access USA TODAY Sports’ betting odds for a full list. Lines last updated Thursday at 12 p.m. ET.

Line Over Under
24.5 -134 +110
25.5 -129 +105
26.5 -115 -106
27.5 +105 -129
28.5 +120 -154

New to sports betting? A $10 bet at -115 would return a profit of $8.70, while a $10 bet at +110 would generate a profit of $11.


Special sports betting line for the big game

Bet $1, WIN $200 (in free bets) if either team scores a touchdown during the big game February 2, 2020. Regardless of the outcome, you win with a touchdown! Bet now.

New customer offer; visit BetMGM for terms and conditions.


How the 49ers and Chiefs have fared so far

Looking to the first half of the NFC Championship Game, the 49ers fired out to a 27-0 lead over the visiting Green Bay Packers. RB Raheem Mostert led the charge, rolling up three rushing touchdowns (36 yards, 9, 18), but you can expect the Chiefs defense to key on him and try and shut his production down like they did for the most part against Tennessee Titans RB Derrick Henry in the AFC Championship Game.

Prior to that game, the 49ers threw up 14 points in the first half while allowing 10 points to the Minnesota Vikings in the NFC Divisional Round. It’s fair to say the Chiefs have a higher-octane offense than either of those teams, particularly in the pass game, so it will be an interesting first 30 minutes.

Also see:

For the Chiefs, it was all offense and not much defense in the first half of their two postseason games so far. Remember, they fell behind against the Houston Texans by a 24-0 margin before rattling off 41 unanswered points, including 28 to close out the first half for a gaudy total of 52 points in the first 30 minutes. In the AFC Championship Game the first-half total also cashed, as the Chiefs again fell behind 17-7 before posting the final 14 points to take a 21-17 lead into the break.

If you’re playing the first-half total, the OVER 26.5 (-115) is the most intriguing total on the board. It’s fair to say we’ll see at least three touchdowns, and PKs Robbie Gould and Harrison Butker are very dependable, while also kicking in fair weather in South Florida.

Want action on this game or prop bets? Sign up and bet at BetMGM. For more sports betting picks and tips, visit SportsbookWire.com.

Follow @JoeWilliamsVI and @SportsbookWire on Twitter.

Gannett may earn revenue from audience referrals to betting services.  Newsrooms are independent of this relationship and there is no influence on news coverage.

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2020 Super Bowl Prop Betting: First quarter points total

How many points will be scored in the first quarter of the 2020 Super Bowl? Analyzing the 49ers-Chiefs betting odds and lines, with picks.

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Super Bowl LIV is expected to be a pretty high-scoring affair, as the San Francisco 49ers meet up with the Kansas City Chiefs Sunday at Hard Rock Stadium in Miami. The projected points total for the game currently sits at 54.5 at BetMGM. The Chiefs are projected to score 28 points, while the implied total for the 49ers is 26.5 points.

But what about the first quarter of the game? It is typically the lower-scoring quarter, and the total for the first 15 minutes will typically fall below one-fourth of the game total. Let’s take a look at the betting options, and dig into some numbers to see which side would be best to take for the first quarter points total of Super Bowl LIV.

Super Bowl LIV first quarter total odds

Odds via BetMGM; access USA TODAY Sports’ betting odds for a full list. Lines last updated Wednesday at 2 p.m. ET.

Line Over Under
7.5 -175 +145
9.5 -167 +135
10.5 +105 -125
11.5 +105 -125

As you can see, the two teams are expected to combine for about 10 points in the first 15 minutes of action. Note that the payouts for the Over/Under 10.5 total are the same as the 11.5 total. While it’s highly unlikely the first quarter ends with exactly 11 points scored, we might as well take the extra point we’re being given. Therefore, use 10.5 if taking the Over, and 11.5 if betting the Under.

Let’s take a look at what the two teams have done so far this season during the first quarter.

New to sports betting? A $10 bet at -167 would return a profit of $5.99, while a $10 bet at +135 would generate a profit of $13.50.


Special sports betting line for the big game

Bet $1, WIN $200 (in free bets) if either team scores a touchdown during the big game February 2, 2020. Regardless of the outcome, you win with a touchdown! Bet now.

New customer offer; visit BetMGM for terms and conditions.


How the 49ers and Chiefs have fared so far

There have been plenty of points scored early on in both Chief playoff games, as they have trailed 10-7 and 21-0 at the end of quarter number one in their two AFC playoff games. However, more than 10 points were scored in just five of their 16 regular-season games, and they didn’t clear the mark in any of their final seven games.

During that stretch, the Chiefs averaged 5.1 points during the first quarter, while they held their opponents to just 10 points total (1.4 per game). In those seven games, seven points or less were scored in the first quarter five times, though it happened just one other time over the course of Kansas City’s season.

As for the 49ers, there have been more than 10 points scored in the first quarter in 8 of their 18 games (including playoffs), but just three times in their last 10 games. The strong San Francisco defense has held its opponents scoreless through 15 minutes an impressive eight times, including in the NFC Championship against the Green Bay Packers.

Using 7.5 points as the cutoff, the 49ers have landed Under that number just five times on the season. They have surrendered a total of just 73 points in the first quarter (4.1 per game).

Also see:

The Chiefs and 49ers have each played to 10 points or less in the first quarter in the majority of their games this season. For both teams, it has been a more common occurrence during the second half of the year. Therefore, UNDER 11.5 (-125) looks like a solid play here.

Want action on this game or prop bets? Sign up and bet at BetMGM. For more sports betting picks and tips, visit SportsbookWire.com.

Follow @RuddHQ and @SportsbookWire on Twitter.

Gannett may earn revenue from audience referrals to betting services.  Newsrooms are independent of this relationship and there is no influence on news coverage.

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How to bet on the coin toss in Super Bowl LIV

How should you bet on the Super Bowl LIV coin toss?

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One of the most popular prop bets of the Super Bowl will be the coin toss.

It’s also one of the most difficult to predict because it’s purely luck. Neither the San Francisco 49ers or Kansas City Chiefs will have any impact on the flip, other than the fact that San Francisco (the visiting team) will be the one calling heads or tails; and, unless you’re superstitious, that doesn’t impact which side of the coin will be face up.

So should you bet on the Super Bowl coin toss? And if so, is heads or tails the better call?

The former is completely up to the bettor, while the answer to the latter can be surmised by looking at past history. For starters, though, let’s take a look at BetMGM‘s betting lines for heads and tails – which are predictably the same:

  • Heads -104
  • Tails -104

New to sports betting? -104 juice means if you bet $10 on either heads or tails, you’ll profit $9.62.

Looking back at past Super Bowls, tails has come up more often.

In the big game’s history, the coin toss result has been tails 28 times and heads 25 times. More recently, though, tails has been the better pick.


Special sports betting line for the big game

Bet $1, WIN $200 (in free bets) if either team scores a touchdown during the big game February 2, 2020. Regardless of the outcome, you win with a touchdown! Bet now.

New customer offer; visit BetMGM for terms and conditions.


Since Super Bowl XLVIII, which was played in 2014, tails has come up five times in six years. The only time in that span heads came up was in Super Bowl LII between the New England Patriots and Atlanta Falcons.

Right before that six-year stretch, however, heads was riding a hot streak. From Super Bowl XLIII to XLVII, heads won five years in a row, and six of seven years.

The nine years before that, tails dominated. From Super Bowl XXXII to XL, tails won eight out of nine times.

Also see:

So in the last 22 years, it’s been all about the streaks. Heads and tails haven’t alternated in four straight years since 1994-1997. If heads wins Sunday, it’ll be the first time the call has alternated four years in a row since then.

If you’re going to bet on the toss, there’s really no strategy. It’s all personal preference, but if you like to ride hot streaks, tails is probably the better pick.

After all, tails never fails.

Want some action on the coin toss or other prop bets? Visit BetMGM and place your bets on the big game.

Follow @SportsbookWire on Twitter.

Gannett may earn revenue from audience referrals to betting services.  Newsrooms are independent of this relationship and there is no influence on news coverage.

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