What’s a Super Bowl without snacks?
More so, what’s a Super Bowl without a few memorable snack commercials?
From the salty to the sweet, the cheesy goodness and the chocolate-covered delights, let’s head into Ad Meter’s pantry and take a look at the five highest-rated snack commercials from this year’s rankings.
Plus, we’ll find out what honors these spots are taking over at AdBlitz, a YouTube exclusive.
Ready? It’s snack time!
1. Doritos: “The Cool Ranch,” 6.62
The top snack spot this year goes to Doritos “The Cool Ranch,” starring Sam Elliott and Lil Nas X. It’s part showdown, part dance-off, and one of the funniest ads of Super Bowl LIV. See where it ranks in views for Comedy ads on AdBlitz here.
2. Cheetos: “Can’t Touch This,” 6.07
Cheetos rounded out the top 10 in this year’s Ad Meter, with its spot “Can’t Touch This.” The commercial has struck a chord (dance move?) with fans, thanks to an early-90s classic by MC Hammer. Like the Doritos commercial, Cheetos is also continuing to attract more than a few curious eyes—check out the impressive count on AdBlitz!
3. Reeses: “Rock,” 5.45
The third highest-rated snack commercial was Reeses’ spot, “Rock.” A montage of coworkers’ comically accurate answers to one employee’s questions regarding the Reeses Take 5, the spot takes a go at literal comedy and doesn’t fail to deliver. And now, the extended cut on released on YouTube has been climbing up the ranks quickly!
4. Planters: “Tribute,” 5.36
Not so fast, Wesley Snipes! Although a lot of discussion surrounded this spot—and the teaser—the funeral for Mr. Peanut turned out to be a feel-good moment that introduced viewers (and the gathered mourners, such as Kool-Aid Man) to Baby Nut.
It’s done well on AdBlitz, too. The spot is ranked in the top 5 highest-rated sentimental ads this year—and when you see the number of views, it makes sense, too.)
5. Snickers: “#FixTheWorld,” 5.35
Rounding out the top 5 highest-rated snack commercials is Snickers’ “#FixTheWorld.” They have also released an extended cut of the Super Bowl ad—this version, which is picking up steam on YouTube, has a few more topical annoyances added to the (on-the-nose) song that culminates with earth getting fed a giant Snickers.
