Although Stephen Curry has missed a majority of the 2019-20 season due to injury, his signature Under Armour shoes are still rolling out new editions.
“Sour Patch Kids,” “Dub Nation” and “UNDRTD” are just a few of the colorways Under Armour has released through the Curry 7 brand. The latest colorway for Curry’s signature shoe is a collaboration with actress Storm Reid.
Inspired by actress @stormreid’s #Bamazing initiative, @StephenCurry30’s latest colorway celebrates the next generation of girls. The International Women’s Day #Curry7 is available now. https://t.co/sG4o4KN2iz pic.twitter.com/gcWCQxWjZQ
— Under Armour (@UnderArmour) March 6, 2020
To honor International Women’s Day, the new edition of the shoe is an ode to Reid’s “Bamazing” initiative that empowers young women. The shoe has multiple shades of purple, with “Bamazing” and “humble” listed on the insole.
To celebrate the release of the colorway, Curry shared a video on social media with Reid.
Via @StephenCurry30:
This #IWD2020, I teamed up with @stormreid + @UnderArmour to create the #curry7 Bamazing colorway. Storm represents everything it means to be bold, courageous and confident, letting her light shine to inspire young women and creating opportunities for the globally. 🙌🏽 pic.twitter.com/yNusHVevKK
— Stephen Curry (@StephenCurry30) March 8, 2020
After the Bamazing colorway drop, four young women will earn $30,000 scholarships through Under Armour and the Curry family’s Eat. Learn. Play. foundation.
Via Under Armour:
The Curry 7 Bamazing colorway will support opportunities for young women to reach their dreams, most notably through the annual International Women’s Day scholarship started in 2019 by Stephen and Ayesha Curry’s Eat. Learn. Play. Foundation and Under Armour. To further showcase their shared commitment, both Eat. Learn. Play. and Under Armour are increasing the annual investment made in 2019 from one to four $30,000 scholarships in 2020 to deserving young women.
Curry will have the opportunity to debut his new signature shoe on the court Tuesday when the Golden State Warriors host the Los Angeles Clippers at Chase Center in San Francisco.