Steph Curry
Steph Curry is one of the top social media influencers in the NBA—currently, few can claim they’re more popular. With nearly 44 million followers, Curry has built his brand from his championship-winning accolades and friendly demeanor by letting fans enjoy personal access to his family life and off-court ventures. A perfect ambassador for growing the game of basketball, Curry has done an excellent job teetering between “just another guy” and “the guy.”