Top sports social media influencers

Few do social media better in their respective sports, and the entire sports world, than these 28 athletes.

Shaquille O’Neal

(Sam Forencich/NBAE via Getty Images)

Shaq didn’t stop the proverbial music (re: Shaq being Shaq) when the Hall of Fame center finally hung up the Size-22s. Since his days in the NBA, his ranking as a genuine one-person brand has only grown. From commercials to his commentary gig with TNT, complemented with a social media following of somewhere in the 30 million range, Shaq’s ability to influence markets—from youth-based to adults—is truly unique.

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