Dwayne “The Rock” Johnson
Making “cheat meals”a commonly acceptable weekly indulgence, The Rock has built a social media presence that personifies branding. The wrestler/actor/activist/you name it has grown his following to nearly 200 million, combining incredibly intimate posts—like struggles with mental health—with more jovial, relaxing mantras, while sipping on a glass of tequila (ahem: his tequila). His personality creates a unique experience for his followers, balancing between a one-on-one talkback with a branding spokesperson—and brands go wild for that type of charisma-combo.