Virat Kohli
Unless you’re an avid reader of Forbes’ “Highest-Paid Athlete” releases or simply can’t get enough cricket, chances are the name Virat Kohli isn’t familiar. But internationally? This guy is one of the most recognizable and influential athletes—ahead of nearly everyone, including all the soccer stars. Kohli is considered one of the best cricket players in the sport and is the captain of India’s national team. Combine all the ingredients in a social media mixing bowl, and the result is one incredibly impressive (and lucrative) following: close to 90 million.