Roger Federer
Federer, the 20-time Grand Slam champion, has become just as smooth on a Facebook Live Q & A as he is rallying from the baseline. The Swiss Maestro has grown his brand via social media—he has close to 40 million followers across Instagram, Facebook and Twitter—while also introducing the world to a more jovial, silly Roger.
When he’s not fending of Rafa or Djokovic from eclipsing his all-time supremacy, fans can learn about Federer’s newest fashion collaborations, watch him fly a helicopter, or even take in a Lakers game with Tommy Haas. Like others on this list, Fed’s humanitarian efforts are incredible, and his use of social media to help spread the word is monumental.