Kobe Bryant
Like his old teammate, Shaq, Kobe Bryant has only counted to build his brand with post-basketball ventures—and that’s putting it mildly. Bryant has taken his iconic stature and combined that with his business chops. His company, Bryant Stible, has made waves in the marketing world, with investments in such things as the beverage brand BodyArmor that is now worth north of $200 million. Bryant’s social media influence can be seen within his success, too, where his 40 million-plus followers have allowed him to grow and expand his brand and global reach.