Top sports social media influencers

Few do social media better in their respective sports, and the entire sports world, than these 28 athletes.

Floyd Mayweather

(Getty Images)

While boxing has slid in popularity in recent years, Floyd Mayweather has not. The outgoing Mayweather has long been a marketing savant, using his ability to provide a soundbite as ‘interest fuel” for an upcoming bout. Unlike other boxers, however, he saw social media as the perfect tool for helping promote—everything Mayweather—and he’s clearly become a unique brand because of it. His nearly 45 million followers on social media all but guarantee that a Mayweather project, will be a successful endeavor.

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