Alex Morgan
2019 was another standout year for Alex Morgan, who helped the US Women’s national team defend their World Cup title. While Morgan doesn’t have a massive following like some soccer stars, she might be one of the most impactful. With over 13 million followers across Twitter and Instagram, the star forward is well known for her interactions with fans, which spider web to even more interactions—at one point, nearing the 40 million-plus range. That popularity, complemented with her inspirational influence, makes Morgan a real force in the marketing and digital world.