Super Bowl LIV is in the books, ending with a big win for the Kanas City Chiefs. Now, only one more thing remains to be decided—what ad took home the top spot in USA Today’s 2020 Ad Meter rankings?
More than a few ads submitted for voting this year were worthy of consideration, from the thoughtful to the empowering, the funny and sad, and all those surprising spots that make Super Bowl commercials so great!
Here were the top 5 based on the Ad Meter rankings:
1. Jeep: “Groundhog Day,” 7.01
Bill Murray made his first Big Game appearance in this spot for Jeep, which took a perfectly timed Super Bowl date that fell on Groundhog Day and hit it big with a twist on the classic Murray film.
2. Hyundai: “Smaht Pahk,” 6.98
Taking the second spot this year was Hyundai’s comical back and forth with Chris Evans, John Krasinski, Rachel Dratch, and David “Big Papi” Ortiz—who can’t believe the ‘smaht’ Remote Smart Parking Assist feature in the new Hyundai Sonata.
3. Google: “Loretta,” 6.77
One of the most heartfelt ads this year came in at No. 3, with Google’s “Loretta” allowing the audience to to join one man’s trip down memory lane—with a little help from Google—about the love of his life.
4. Doritos: “The Cool Ranch,” 6.62
It’s Doritos coming in at fourth place in 2020. Their spot “The Cool Ranch” featured a western showdown like we’ve never seen before—thanks in part to Lil Nas X and Sam Elliott.
5. Rocket Mortgage: “Comfortable,”
Rocket Mortgage had its best-ever Ad Meter showing, cracking the top 5 with a spot that featured actor Jason Momoa away from the spotlight like you’ve—100 percent!—never seen him before.