Creativity has been the name of the game amid the COVID-19 outbreak.
While the upcoming college football season remains in limbo, several programs have increased their social media traffic with unique videos, polls, fan days, etc. to keep fans entertained throughout quarantine.
According to SkullSparks, the Longhorns social media department has done quite well with Twitter and Instagram. Facebook isn’t far behind the two, narrowly missing the top 10.
While Twitter interactions are calculated in terms of likes and retweets, Instagram compiles counts by likes and comments. Facebook includes reactions, comments, and shares.
Take a look at how the Longhorns social media fares against other college football programs.
College football Twitter accounts generating the most interactions (Likes+RTs) in April 2020 (stats via @opendorse). pic.twitter.com/D3MTk6j8Zc
— SkullSparks (@SkullSparks) May 5, 2020
College football Instagram accounts generating the most interactions (likes+comments) in April 2020. pic.twitter.com/nhB8m11dFk
— SkullSparks (@SkullSparks) May 5, 2020
College football Facebook accounts generating the most interactions (reactions+comments+shares) in April 2020. pic.twitter.com/HZcvHw7ZfT
— SkullSparks (@SkullSparks) May 5, 2020