Will the YouTube TV price increase send viewers back to cable bundles?

Are we going backwards with this price increase?

This is a serious question I’m asking here, and one that I can’t necessarily answer for you since I don’t know your specific cable prices.

But: with YouTube TV going up a whole $10 a month ($82.99!) starting in January, will that send viewers BACK to cable?

For NFL fans who have NFL Sunday Ticket, I’m sure the answer is no. There are benefits to having that every NFL season, and the other sports that comes along with the streaming service.

But … isn’t cable TV in the vicinity of that in some places? At what point has unbundling actually surpassed the price of bundling, especially if you subscribe to other streaming services like Disney+ or Hulu?

This is a question people are asking on Thursday:

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Fans were furious that YouTube TV and NFL Sunday Ticket had serious issues during Week 8

For that price tag, it needs to work.

When the exclusive rights to NFL Sunday Ticket switched from Directv to YouTube TV ahead of the 2023 season, there was reasonable concern about how a streaming service would hold up compared to a linear provider.

And through the first seven weeks of the season, YouTube TV had exceeded expectations. Streaming delays were minimized, the video quality had been great and fans enjoyed the multiview feature. But on Week 8, we saw that the service isn’t perfect, and that was bad news for NFL fans.

As the early window of games kicked off, fans on social media were experiencing issues with buffering and games simply not loading.

The issues persisted well into the second quarter of the early window, and YouTube eventually commented that its team was aware of the problems.

We’ll have to see what exactly caused the issues after seven weeks of smooth sailing, but NFL fans were understandably upset given the service’s high price tag. It should work as promised every time.

Why the new NFL+ will give football fans a better deal than YouTube TV’s NFL Sunday Ticket

NFL+ is offering an amazing deal at a very awkward time for YouTube TV.

On Thursday, NFL media revealed that the league will expand its own direct-to-consumer subscription service, NFL+.

Now in the second year of the service, at its premium price, NFL+ will include live streams of NFL Network and the very popular NFL RedZone — which cuts to any game when a team is on the verge of scoring a touchdown. It’s a shocking addition that comes on the heels of NFL Sunday Ticket becoming an exorbitantly expensive part of YouTube TV.

I don’t understand the logic of the league seemingly undercutting one of its main broadcast partners, but I can’t say I mind as a passionate football fan looking for quality feeds to watch games!

Available on all TV, PC, phone, and tablet devices in the United States, let’s explain what you get with NFL+, NFL+ Premium, and NFL Sunday Ticket on YouTube TV. Oh, by the way: Anyone who buys now gets a 20 percent discount on the annual price for both versions of the service.

(Spoiler alert, but this already looks like a fantastic deal.)

YouTube TV disaster in Celtics-Heat playoff game underscores limits facing Pac-12 in media deals

The YouTube TV outage during the Boston-Miami game shows that streaming services continue be unreliable. It’s a problem if the Pac-12 wants to go that route.

The Pac-12 has already tried to be the visionary conference, the league which did things differently and tried to carve out a different slice of the media universe.

Pac-12 Network was supposed to be revolutionary. We say “supposed to” because it never actually did change the game the way the Pac-12 hoped it would. Yet, at the very start, the idea attached to Pac-12 Network was intriguing and ultimately worth a try. “Nothing ventured, nothing gained,” as the saying goes.

The Pac-12 fully owned Pac-12 Network, meaning that all of its revenues stayed in house. None were shared by ESPN or Fox or other media partners. This was the Pac-12’s baby, its pride and joy. Internal production, internal management, internal control, internally shared profits with no middlemen or outsiders. The concept seemed great.

It just wasn’t executed well.

In 2018, it was apparent that the original revenue-keeping concept of the Pac-12 Network was not going to work out. The Pac-12’s inability to get on DirecTV limited revenue and essentially undercut the larger plan. It wasn’t worth keeping 100 percent of a much smaller revenue pie, within a context marked by millions of Americans with DirecTV not being able to access Pac-12 Network. That was when the Pac-12 needed to hand the keys to ESPN, share revenue, but gain the visibility it had lacked for several years. Larry Scott said no, and now here we are, with USC and UCLA about to depart for the Big Ten and the Pac-12 wondering how to survive.

Now we have new developments which — if the Pac-12 wants to be creative with a new set of media rights deals — represent an obstacle to George Kliavkoff.

Let’s unpack this story for you:

Peacock to air NFL’s first-ever streamed playoff game

More big money for the NFL.

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The NFL took another big step in the world of streaming Monday by reaching a deal with NBCUniversal for Peacock to air the first-ever streamed playoff game in January. The agreement is for one year and is worth $110 for the NFL.

This is the latest move by the NFL, which agreed to an 11-year deal with Amazon to exclusively air Thursday night games through 2033. Amazon is paying the league around $1 billion annually in that deal.

The 2023 season will also be the first for the NFL Sunday Ticket away from DirecTV. YouTube TV will be the new home of Sunday Ticket and announced price points for its packages earlier this year.

Peacock’s exclusive playoff game will air on Jan. 13 and kick off around 8:15-8:30, depending on when the late afternoon Wild Card game ends.

“We are thrilled to partner with the NFL on this industry milestone, bringing to Peacock the first ever exclusively live-streamed NFL Playoff game,” said Pete Bevacqua, Chairman of NBC Sports. “With America’s No. 1 primetime show for a record 12 consecutive years, the terrific regular season SNF schedule revealed last week, and today’s announcement, we can’t wait for the 2023 season to kick off.”

“We are excited to work with a great partner in Peacock to present the first-ever exclusively live-streamed NFL playoff game this upcoming season,” said Hans Schroeder, NFL Executive Vice President, and Chief Operating Officer of NFL Media.

“Expanding the digital distribution of NFL content while maintaining wide reach for our games continues to be a key priority for the League, and bringing the excitement of an NFL playoff game exclusively to Peacock’s streaming platform is the next step in that strategy.”

How much will NFL Sunday Ticket cost on YouTube TV?

NFL Sunday Ticket with RedZone will cost non-YouTube TV subscribers $489 per season. There’s a $100 discount until June 6.

NFL Sunday Ticket will have a new home in 2023.

Out-of-market Denver Broncos fans who want to (legally) watch all of their favorite team’s games this season will have to turn to YouTube TV. The NFL ended its agreement with DirecTV and made a deal with Google last year.

So, how much will NFL Sunday Ticket cost on YouTube TV?

If you already pay for YouTube TV’s streaming service, you can add NFL Sunday Ticket for $349 per year. If you buy before June 6, there’s a $100 discount that drops the price down to $249 per year. To have RedZone included, it will cost $389 (or $289 before June 6).

Customers who do not have YouTube TV can add only NFL Sunday Ticket for $449 a year (discounted at $349/year until June 6). To add RedZone, the price increase to $489 a year (discounted at $389/year until June 6).

NFL Sunday Ticket used to be available only to DirecTV customers (they did make exceptions for customers who could not have a dish in their area). DirecTV also had a student package available that included RedZone for $120 a year.

YouTube TV has not yet announced if there will be a student discount for NFL Sunday Ticket in 2023.

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Sunday Ticket prices set for 2023 NFL season by YouTube TV

YouTube TV has set its prices for the 2023 NFL season when it comes to Sunday Ticket

The prices are set for YouTube TV in its first season with NFL Sunday Ticket.

The initial price is $249 for existing customers. That price is good “for a limited time,” according to YouTube TV, and expires June 6.

Non-YouTube TV subscribers also can sign up for Sunday Ticket, but it will just cost them more: a presale price of $349, $100 off the retail price of $449 for the season. RedZone is an additional $40 for the season.

Per the YouTube blog:

For our YouTube TV members with a Base Plan, the NFL Sunday Ticket add-on is available during the presale at $249 for the season, a special launch offer savings of $100 off the retail price of $349 for the season. We are also offering a bundle option with NFL Sunday Ticket and NFL RedZone for a total of $289 for the season during the presale, another launch offer of $100 off the retail price of $389 for the season. Fans who sign up for NFL Sunday Ticket with the YouTube TV Base Plan will have access to not only 100+ live channels, but also every Sunday game, including local, national, and out-of-market games.

And for viewers who just want NFL Sunday Ticket without the full YouTube TV offering, we got you covered. For the first time, NFL Sunday Ticket is broadly available without a satellite subscription through YouTube Primetime Channels.

On Primetime Channels, NFL Sunday Ticket is available during the presale at $349 for the season, a special launch offer savings of $100 off the retail price of $449 for the season. And the bundled NFL Sunday Ticket and NFL Redzone option is available during the presale at $389 for the season, another launch offer of $100 off the retail price of $489 for the season.

 

NFL fans were floored at how expensive Sunday NFL Ticket will be on YouTube TV

Sunday NFL Ticket will cost you.

Good news for those of you who like to stream sports on your devices: Sunday NFL Ticket is coming to YouTube TV, as we learned last December.

The really, really bad news: It’ll cost you some serious money.

From USA TODAY Sports: After paying a reported $2 billion a year, YouTube TV will charge you two different prices.

If you’re a subscriber with the Base Plan, it’s $249 a season (they’re knocking $100 off the price in a presale), and you can bundle it with NFL RedZone for $389.

If you don’t want to subscribe fully to YouTube TV, it’s $449 in the presale, and the bundle is $489 before the season.

Fans had sticker shock:

NFL announces ‘Sunday Ticket’ deal with YouTube TV, with big salary cap ramifications

The NFL announced its ‘Sunday Ticket’ deal with YouTube TV, carrying massive salary cap ramifications. That’s big news for big spenders like the Saints:

This is huge. The NFL announced that it has reached an agreement with YouTube TV to carry its popular “Sunday Ticket” package carrying out-of-market games, bringing in more than $2 billion per year to the league’s coffers over the next seven years. The service has been with DirecTV since 1994 but will move to the YouTube TV streaming platform in 2023.

And that’s great news for big spenders like the New Orleans Saints. Few teams invest as many resources against the salary cap as the Saints do each year by restructuring contracts and paying out hefty signing bonuses. The higher the salary cap goes, the better for them.

We still don’t know what the cap will look like for 2023, with some costs deferred from the COVID-19-imapcted seasons in 2020 and 2021 coming due soon. The 2022 salary cap hit a record-high of $208.2 million, and speculation has suggested the 2023 spending limit might approach $220 million. With the league reeling in more money through new broadcast rights contracts with conventional TV stations plus digital streaming services like Amazon Prime Video (for Thursday night games) and YouTube TV (for out-of-market fans), the cap is probably going to the moon in the years ahead.

Which brings us back to the Saints. No team has more money on the books for 2023 than New Orleans, per Over The Cap, at a staggering $277.8 million. The Saints will need to get creative yet again in manipulating contracts and pushing money around just to reach cap compliance, and there are going to be cap casualties along the way.

That’s the downside to taking such an aggressive approach in building a team. It’s hard to complain about that strategy when you’re getting results (as the Saints did from 2017 to 2020, winning 49 of their 64 regular season games), but you aren’t doing yourself any favors when the on-field product is not competitive (which has been the case during their 14-17 run the last two years). Hopefully the financial boosts from these new broadcasting deals kick in soon and lend the Saints a helping hand.

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NFL announces new home for Sunday Ticket

The NFL has announced a new home for Sunday Ticket, which had been on DirecTV since 1994.

The NFL has announced a new home for Sunday Ticket, which had been on DirecTV since 1994.

This morning Tom Pelissero at NFL Network broke the news on Twitter: the league has agreed to an exclusive multi-year deal with Google to stream Sunday Ticket games on Youtube TV starting in the 2023 season.

Commissioner Roger Goodell had this to say about the deal, per the league website:

“We’re excited to bring NFL Sunday Ticket to YouTube TV and YouTube Primetime Channels and usher in a new era of how fans across the United States watch and follow the NFL. For a number of years we have been focused on increased digital distribution of our games and this partnership is yet another example of us looking towards the future and building the next generation of NFL fans.”

The league also put out a lengthy press release.

DirecTV has angered many fans due to service interruptions, particularly at the start of this season.

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