A burgeoning new world of alcohol is upon us. Mountain Dew now has booze in it.
Not the traditional soft drink version, of course, but Hard MTN Dew is a malt beverage true to its original roots. And at five percent alcohol and 100 calories, it’s a proper contender to the throne of an ever-expanding hard seltzer/canned cocktail empire. Gone are the days where you had to mix tequila or vodka into your neon green beverage to create that perfect combat margarita taste. Instead, we live in an era where we can simply choose to do so.
Hard Dew is more than just hype. When I reviewed it last year I was seriously impressed with the amount of true-to-brand flavor the company was able to cram into each can with a seltzer-style calorie payload (and more booze than a light beer). And I clearly wasn’t the only one, as the folks behind the launch haven’t just expanded to new territories — 14 states and counting — but new flavors. Summer 2023 was the backdrop for a Baja Blast-themed extension that brings the Hard MTN Dew portfolio up to eight flavors.
And, because I am a journalist, I am ranking them.