In the new NIL era of college football, student athletes are getting more and more opportunities to join with sponsors and companies for marketing and advertising.
Being the starting QB at the University of Texas affords some pretty hefty earning power for any player in that position. Throw in Heisman candidate/playoff favorite, and Quinn Ewers is one of the hottest names in the NIL realm. Rhoback has announced Ewers will be the ‘face’ of its new ‘Rhoback U’ line of apparel. The company says, “We can’t wait to showcase Quinn’s talent and personality through our “EARN IT.” campaign this fall.”
Rhoback is a premium apparel line founded in 2016. The Charlottesville, Virginia-based brand sells activewear “designed to transition from one activity to another.”
We are excited to join @QuinnEwers team as his apparel sponsor. The Heisman candidate and star QB will become a face of Rhoback U.
We can’t wait to showcase Quinn’s talent and personality through our “EARN IT.” campaign this fall 🤘 #rhobacku #earnit #rhoback #craveactivity pic.twitter.com/VzJoS9kEAc
— RHOBACK (@rhoback) August 12, 2024
The brand’s name comes from the Rhodesian Ridgeback dog breed. Rhodeisn Ridgebacks are known for being active and typically have a ridge down the middle of its back. Rhoback says they wanted to “create a high-end, fun, and stylish activewear line that was sweat-wicking.” Affluent males are the company’s target consumer.
Rhoback U is a line of Rhoback clothing designed to highlight college athletics. The company has signed Ewers to an exclusive apparel deal that includes a base fee plus revenue share. On3 reports Ewers’ deal is worth between $100,000 to $150,000 dollars.
“I am incredibly excited to be working with Rhoback as my official apparel sponsor and to become a leading face of their Rhoback U program. It’s exciting to see their presence really take off within the college athletics community. Their products are the most comfortable I have worn, and it’s been such a fun experience being able to create some awesome content with their team. I’m a big fan of their involvement in the Texas community and I’m pumped to be a part of Team Rhoback and Rhoback U this season.” – Quinn Ewers statement
The deal also involves the release of an officially licensed Texas Longhorns collection from Rhoback. Ewers will earn a portion of net sales from new customers who use Ewers specific discount link – HERE!
“We are excited to join Quinn Ewers team as his official apparel sponsor. The Heisman candidate and new face of Rhoback U will lead the program this Fall and help set a new standard for what it means to be a premier collegiate athlete. Quinn’s leadership, demeanor, and love for the game immediately stood out to us. Quinn’s qualities will make a big appearance within our Earn It campaign this Fall and we couldn’t be more excited to introduce them to the Rhoback community. Quinn’s talent and personality will help us showcase new trendsetting content, and we can’t wait to share. Quinn will also help unveil our licensed Texas collection. We are proud to be a part of Quinn’s team as he guides the Rhoback U program to the next level.” – Rhoback statement
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