Could LIV Golf’s threat have been averted by a union? Former PGA Champion Mark Brooks thinks so

What Brooks sees in the current landscape is a shift from the Tour’s authoritarian style to a few top players holding all the cards.

AUSTIN, Texas — With all the discussion and animosity that’s surrounded the PGA Tour-LIV Golf battle over the last 18 months, Austin resident and 1996 PGA Champion Mark Brooks wants to make sure he’s clear about one thing: he’s not against either of the current golf leagues. But he insists he is squarely in the corner of a group that hasn’t been collectively represented — at least properly, in his eyes — through golf’s civil war.

“I’m pro-player,” Brooks said this week. “I’ve always been in the corner of the players. There have been so many words thrown around. To use some classic terms, there have been a lot of turf wars, just people trying to protect themselves and their own turf. But I’m not sure the players, overall, have been heard from.”

Brooks offers an interesting perspective on the current squabble. His 803 starts are the most by any player in PGA Tour history, so he’s well-versed in Tour life and the organization’s management style. But while he did win seven times on Tour, including the major victory at Louisville’s Valhalla Golf Club, he also often hovered outside the top 50, meaning he’d be omitted from the current list of designated events.

What Brooks sees in the current landscape is a shift from the Tour’s authoritarian style to a few top players holding all the cards. None of this is surprising, he said. But it could have been avoided.

“Look, the Tour has always been pretty heavy-handed in a lot of ways. They kept the schedule really full from January through November for the last 45 or 50 years, even knowing they’d lose to the NFL and college football each fall, just to make sure another entity didn’t come in and form a seasonal tour,” he said. “They didn’t want anyone else swooping in.”

That is why Brooks was part of a movement to pull players together back in the 1990s. The Tour Players Association, of which Brooks was the treasurer, wasn’t a union, per se, but was hoping to bring players together to collectively bargain. It ultimately disbanded, but the idea was to get numerous voices in the room.

Mark Brooks lines up a shot during the 1996 Bob Hope Chrysler Classic in Palm Desert, California. Mandatory Credit: J. D. Cuban /Allsport

And now, with the Tour using an us-or-them approach with LIV Golf, Brooks thinks the majority of players have lost their say, with a few of the world’s top producers holding all the power.

Unlike other sports, which all have labor unions, golfers have technically maintained independent contractor status, and thus haven’t worked together.

“This is why we tried to put the players association together, for the very reasons that are happening now,” Brooks said. “We’ve seen a mini-coup on the PGA Tour, where 10 percent of the players are making the decisions. There were lots of players not invited into that room.

“They have alienated a lot of people. There are a lot of unhappy sponsors, tournament directors and half the players are confused or worried about their future.”

Brooks thinks the reactionary approach taken by the PGA Tour, with commissioner Jay Monahan ceding power to a group led by Rory McIlroy and others, has led to decisions that will ultimately hurt more players than it will help. It doesn’t impact him any longer. He’s now knee-deep in a number of other projects, including his 803 Golf hospitality project that welcomes guests to the University of Texas Golf Club.

But, Brooks said, the current system with a PGA Tour players advisory council offers little more than placation for those players outside the top 15 in the world rankings.

This could have been averted, however, if the association would have remained intact.

“A players association, in my opinion, could have shot down LIV Golf in an adult, cohesive manner. Guys wouldn’t bust the union. Are all unions great? No. But their premise is to protect the worker,” he said. “And what you have now is a few people protecting themselves and a number of others without any real say.”

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See how former PGA Championship winner Mark Brooks is ‘relaxing’ in retirement

He is, quite frankly, a fountain of knowledge with the energy to match.

AUSTIN, Texas — To see Mark Brooks work the room at the University of Texas Golf Club is to see someone who has been comfortable grinding through one of the longest careers in the history of professional golf.

On a recent balmy night, Brooks sauntered over to legendary Texas men’s golf coach John Fields to discuss a recent recruit, then swapped anecdotes with PGA Tour star and former Longhorn great Dylan Frittelli. He walked through the clubhouse, stopping to point out a picture of himself with Brandel Chamblee as the two were hoisting a college trophy. He breezed through the elaborate training facility on site with comments for anyone who’d listen.

He is, quite frankly, a fountain of knowledge with the energy to match.

So it might come as no surprise that while some who retire from the PGA Tour — on which Brooks made a record 803 starts — prefer to fade quietly into seclusion, making token appearances to keep their persona intact, Brooks has done the polar opposite. The seven-time PGA Tour champ and 1996 PGA Championship winner is looking to shake as many hands and help as many swings as possible.

He recently launched 803 Golf, which gives groups the opportunity to soak in his vast golf insight through a tailored experience while playing a truly memorable track.

The idea is simple — rather than forking over thousands of dollars to play 18 holes in a PGA Tour pro-am where the pro likely isn’t paying attention, Brooks suggests getting a small group together for a catered experience that includes overnight stays at the spacious UT Golf Club casitas, top-flight dining and facilities, as well as personalized instruction.

PGA Tour veteran and former Texas star Mark Brooks has started a new hospitality venture, 803 Golf, in which he provides an individual experience at the University of Texas Golf Club.

“The beauty of this is we can do whatever someone wants,” Brooks said. “Want to play 18 holes, then come down and have a campfire with some entertainment like Ray Benson? We can make that happen. Want to focus on all golf? We can talk and use everything on site at the club and analyze. It’s really whatever someone wants it to be. It can be a couple buddies getting together or a corporate outing.”

Brooks hasn’t gone this alone. Aside from partnering with the club, he’s called on his longtime friend and business partner Burt Baine, with whom he previously managed a number of courses. Baine, a native Texan, is currently the GM at Southwind in Memphis — the former site of a WGC event and now the first FedEx Cup playoff course. Baine is planning on jumping aboard 803 Golf full-time by the end of the year. And Brooks is also leaning on his daughter, Hallie Brooks-Johnson, for help with the customer experience.

But at the end of the day, the key component to 803 is Brooks — as affable, approachable and hard-working a star as you’ll ever meet. He’s willing to impart instruction tips, discuss the current state of the Tour, or rehash his victory at the Valhalla, where he beat Kenny Perry in a playoff for his lone major.

“It’s a great alternative if you price it out,” he said. “You say, OK, I can have a 50-person cocktail party. It’s gonna cost us almost as much as it would to have 12 people out here for two-and-a-half days. It’s a better buy, it’s a better way.

“My goal is, when they finish, I want people to say two things — you know, that was the best X amount of dollars I spent for that type of experience in my life. And when can I sign up again?”

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A star-studded, honky-tonk romp nets nearly $1M for a Texas muni. Will it be enough to save the historic course?

Negotiations between the university and the city are ongoing, and organizers admitted there’s plenty of work left.

AUSTIN, Texas — As soon as Verne Lundquist got the call, he knew he had to be part of the fun. Not just to enjoy the company of his buddies, many of whom he remembers from his time at Austin High School, but to help save a vital greenspace in the center of one of the nation’s hottest housing markets.

That’s why Lundquist – the 81-year-old sports broadcasting legend – was one of the many stars Sunday night at Imagine Muny, a Texas-sized gala at  the Moody Theater made famous by the TV show Austin City Limits. The event, which organizers say netted around $800,000 to help restore Lions Municipal Golf Course, was a bona fide success in terms of fundraising, but perhaps even greater was the awareness the evening brought to a cause that’s been dragging out for decades.

For those who’ve missed the backstory, the 141 acres on which Muny sits are extremely valuable. The City of Austin has conducted stakeholder meetings, asking for public input on zoning for the area, and boyhood friends Ben Crenshaw and Scott Sayers put together the Muny Conservancy, hoping to purchase the area for a reasonable price and preserve it for years to come.

The parcel is part of the 500 acres of University of Texas-owned land known as the Brackenridge Tract, and is considered the first fully desegregated municipal course south of the Mason-Dixon line. The city has leased 140 acres for Muny since 1936 and pays UT about $500,000 a year. If the parties don’t come to an understanding, the university could be free to lease the property to another entity, develop it or sell it.

Lukas Nelson waves after performing during the Imagine Muny gala at ACL Live’s Moody Theater on Sunday night. Nelson joined Eric Church, Asleep at the Wheel and Jimmie Vaughan. (Photo by Tyler Schmitt for the Muny Conservancy.)

But the outpouring of support at the event – which included appearances by musicians Eric Church, Lukas Nelson and Asleep at the Wheel, as well as a surprise visit by Jimmie Vaughan – certainly might help to lean opinions. Among those who were part of a special video presentation were celebrities Luke Wilson and Kyle Chandler. Sports personalities on hand included former PGA Tour pro Mark Brooks and former TCU head football coach and Texas special assistant Gary Patterson.

“Just look at this event. You get some sense of what this golf course, this beautiful place, means to so many people in this city,” Lundquist said while musical acts rotated through the famous theater’s stage.

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Lundquist – whose famous calls at the Masters include Jack Nicklaus’ birdie putt on 17 in 1986 that gave him the lead and Tiger Woods’ dramatic chip-in birdie on the 16th hole in 2005 – admittedly doesn’t get around like he used to. The national broadcaster lives in picturesque Steamboat Springs, Colorado, but he and his wife, Nancy, purchased a small condo in Austin three years ago and he comes back to his hometown for at least a few months each year.

More: Local golf icon unveils memorial for Morris Williams Jr. at Austin course

“I’ve known Scott Sayers and Ben Crenshaw for more years than they want me to admit,” Lundquist said, noting that his sister was a year behind Crenshaw in high school. “Whenever we’re back here, we want to be here to support this place. It’s an amazing undertaking. Really it is.”

Sayers, who helped coordinate the event, said it was a smashing success on multiple levels.

Scotty Sayers, left, and Ben Crenshaw enjoy a laugh during the Imagine Muny gala at ACL Live’s Moody Theater on Sunday night. The event netted around $800,000 for renovations to Lions Municipal Golf Course. (Photo by Tyler Schmitt for the Muny Conservancy.)

“The musical guests and the finish to the thing were as good as I’ve ever seen,” Sayers said. “And we did what we hoped to do financially, to be able to make improvements to Muny, which was important. But the awareness is the key – we need folks from the city and the university to both realize this isn’t something for a small subset of people, or just a few folks who are interested. This is a place for the entire community. I think this proved that.”

The conservancy hopes to partner with the city to keep Muny in the best shape possible before any decisions are made by the university on potential permanent uses for the property. Recently, a fleet of 62 new golf carts was introduced at the course and a new roof was constructed on the clubhouse, all with help from the city. The money raised at Imagine Muny will help with more renovations and improvements.

But the final decision is yet to come. Negotiations between the university and the city are ongoing, and Sayers admitted there’s plenty of work left.

“This is a critical stretch, for sure,” he said. “We just hope that whatever develops that we keep all 141 acres as greenspace. If the conservancy gets the course, and we hope that happens, renovations will take time, but will be worth it. It’s a place that just means too much to so many people.”

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The 10 players who have made the most starts in PGA Tour history

The King — Mr. Arnold Palmer — is on this list. Who joins him?

On February 10, 2022, Charles Howell III made his 600th start on the PGA Tour at the WM Phoenix Open. That got us thinking, who has made the most starts on the PGA Tour in history? And even better, how many of those resulted in playing over the weekend?

One of the names on this list is the King himself. Arnold Palmer owns one of the most decorated resumes in the history of golf, but his number of starts is one accolade that often goes unnoticed.

On top of his 62 wins and seven major championships, Palmer is seventh all-time in starts made on the PGA Tour.

Check out the rest of the top 10 below.