Kylie Kelce is leading The Athletic’s fall football superstition swap Campaign for the NFL season kickoff
This year, game days will look a little different for the Kelce family after the legendary center retired from the NFL and took a job as an ESPN analyst in addition to his role on the New Heights Podcast.
Kyle and Jason Kelce will now watch Philadelphia Eagles games as a family, but the true leader of the household will continue some GameDay traditions and superstitions.
A former star athlete in her own right, Kelce always has her gear ready for kickoff and anything Eagles-related.
“Whether I’m at the stadium or out with the kids, this hat’s always on. It’s my go-to for game day, but I’ll rep my team any day of the week. I’m all about team pride, and staying up to speed with The Athletic before kickoff is major—in Philly, we support our teams with our head and heart just the same.”
This season, to help celebrate the world of (ir)rational fan love ahead of Week 1, The Athletic has teamed up with Kylie Kelce to launch the new “Fall Football Superstition Swap” campaign – featuring a watch party, displays in Philly to bring good luck to the city, and free access for your audience to expert football analysis!
A die-hard Philly sports fan and wife of former star center Jason Kelce, Kylie wears her lucky hat for every game to bring good luck to her favorite team. And as we’ve found out over the years, many sports fans are just like Kylie, as new research from The Athletic found that over 70% of football fans who do game-day rituals for good luck truly believe they DO make their team play better. More than a third (37%) of fantasy players change their lineups based on whether they have done their game-day ritual.
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Asked about some of her biggest pregame superstitions, the former field hockey star keeps a green hat. She avoids social media on game day, sticking to a simple yet effective routine. As many saw, Kylie stays true to the Eagles. Even when attending Travis’ Chiefs games last year, she didn’t wear any Kansas City gear.
Kylie says that despite her unwavering loyalty to the Eagles, her daughters will continue to cheer for their dad’s team and their uncle Travis’ Chiefs, keeping the family’s football spirit strong.
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