Tag: Heinz

AdBlitz Awards: Ad Meter spots that took most viewed honors in each category

Almost one week later, a handful of Super Bowl spots have really pulled away from the pack, with view counts reaching into the astonishing. With the help of AdBlitz, a YouTube exclusive, we’re able to see what ads submitted to USA Today’s Ad Meter …

Almost one week later, a handful of Super Bowl spots have really pulled away from the pack, with view counts reaching into the astonishing. With the help of AdBlitz, a YouTube exclusive, we’re able to see what ads submitted to USA Today’s Ad Meter have taken Most Viewed honors in the various categories.

Joining in on the award season fun…

Envelopes, please.

Most Viewed in the Comedy category:

Most-viewed of all Ad Meter ads (so far), Amazon’s spot, “Before Alexa,” has been quite the hit. The 60-second ad featuring Ellen and Portia takes a comical look through history, focusing on what people did before the virtual assistant existed.

Most Viewed in the Dramatic category:

Heinz made four different ads in one creative, compacted 30-second spot. The ad, directed by Roman Coppola, has surpassed all the other adds by a few million views.

Most Viewed in the Inspirational category:

Microsoft’s game-changing spot was tops in the ‘Inspirational’ category, sprinting ahead of Budweiser’s “Typical American” by a few million views.

Most Viewed in the Action-Packed category:

This was the closest margin of victory, with the F9 trailer edging out Quibi’s inaugural Super Bowl spot by a million views.

Note: F9 also had the most views in the Teaser category, too.

Most Viewed in the Sentimental category:

“Loretta” was the clear favorite in the ‘Sentimental’ category, and it didn’t leave the door open for any upsets. Google’s heartwarming tale has been one of the most popular ads—it finished third in the Ad Meter rankings—and has reached an impressive number of views.

And thus concludes the show, folks.

Looking for more Super Bowl commercial bliss? Make sure to head over to AdBlitz, a YouTube exclusive!

The top 3 dramatic Super Bowl LIV ads, according to AdBlitz

Some Super Bowl ads can be funny, while others are sad (hello, Google), while others tend to touch on the dramatic. There were a handful of Super Bowl spots in this year’s Ad Meter rankings that could fall into the latter category, and according to …

Some Super Bowl ads can be funny, while others are sad (hello, Google), while others tend to touch on the dramatic. There were a handful of Super Bowl spots in this year’s Ad Meter rankings that could fall into the latter category, and according to Ad Blitz, a YouTube exclusive, these have been the most-viewed so far:

3. Hulu: Tom Brady’s Big Announcement

Tom Brady’s cryptic tweet that was sent out before the Super Bowl had fans (especially in New England) shook. What did he mean? Was he leaving Boston? What. Was. It?!

It turned out to be a tease for Hulu’s dram-com SB spot—one that had the decorated QB and Ted 2 actor reading directly from a script. So far the ad has been a hit, too, with the view count continuing to rise.

2. GMC: “Quiet Revolution”

GMC introduced its HUMMER EV with a creative spot titled “Quiet Revolution.” And it certainly was quiet, the entire 30 seconds completely void of sound—even LeBron James is silent.

Probably an unanswerable question: How many people have watched this and immediately started fidgeting with the volume control on the device they’re using?

When considering the commercial’s incredible amount of views, it’s safe to assume there have been more than a few…

1. Heinz: “Find the Goodness”

Roman Coppola, the director of the HEINZ ad, explained it best: “To think of a way that four stories can share resemblance, be on the screen together, be cohesive and visually attractive, and be inviting for the viewer to watch, was a fun challenge that gave a very interesting set of parameters to work within,” he explained. “We tried to be creative and also strict about the form, to make the ad best suited for people to see four things at once.”

And it was mission: accomplished. The commercial currently sits at No. 1 most-viewed in the “Dramatic Ads” category on AdBlitz.

WATCH Heinz Super Bowl commercial is really four ads in one

Heinz decided to take a unique and artistic approach to its Super Bowl ad this year. In the 30-second spot, which was unveiled Wednesday, the company actually divides the screen into four quadrants, each airing a different scene simultaneously. The …

Heinz decided to take a unique and artistic approach to its Super Bowl ad this year.

In the 30-second spot, which was unveiled Wednesday, the company actually divides the screen into four quadrants, each airing a different scene simultaneously. The common theme in all four storylines turns out to be the presence of Heinz ketchup.

Roman Coppola, the son of renowned director Francis Ford Coppola, directed the visually striking spot, which will air in the second quarter.

“To think of a way that four stories can share resemblance, be on the screen together, be cohesive and visually attractive, and be inviting for the viewer to watch, was a fun challenge that gave a very interesting set of parameters to work within,” Coppola said in a news release. “We tried to be creative and also strict about the form, to make the ad best suited for people to see four things at once.”

Check out the full spot below.