Hats, t-shirts and cool gear being sold at the 2024 Memorial Tournament.
DUBLIN, Ohio — Ice cream, some milk, some chocolate pieces, a little peanut butter or some other mix-ins swirled together. Whether they are enjoying the famous Buckeye or perhaps another flavor, milkshakes have become synonymous with the Memorial Tournament, but nothing is more iconic than the sight of Jack Nicklaus shaking hands with the players as they walk off the 18th green on Sunday.
Temperatures at Muirfield Village are not expected to soar into the 90s this week, but the cool air in the merchandise tent is waiting for golf lovers who want to bring home something special, and there is plenty of cool stuff to be had.
In addition to a rainbow of Stanley water bottles and hats, there are plenty of flags, t-shirts and accessories adorned with the tournament logo, depictions of Nicklaus and more.
Sadly, there is not a to-go milkshake shop inside the tent, but here is a look at at some of the gear fans will be buying at the 2024 Memorial Tournament.
High Noon has taken the hard seltzer crowd by storm, and TravisMathew was the perfect brand to collaborate with just in time for summer.
The collaboration features two lifestyle polos for both men and women inspired by the iconic High Noon cans. Offering two types of snapbacks, a straw hat and four cotton t-shirts, this is the ultimate summer collab.
“As two brands at the top of their game, it was an easy decision to partner with TravisMathew, who shares our passion for delivering the highest-quality product and having fun while doing it,” said Brandon Lieb, VP of Spirits at Gallo.
TM X High Noon Party Guest Snapback Hat-$35. (TravisMathew)
“Teaming up with High Noon, a fun-loving brand that perfectly complements ours, to celebrate the summer lifestyle that we all love is something we’re thrilled to bring to market,” said Leif Sunderland, Chief Marketing Officer for TravisMathew. “The collection captures the spirit of summer and our laid-back Southern California style – with apparel that can take you from the course to sandy beaches, all while sipping on a High Noon.”
Tito’s Handmade Vodka and William Murray collaborate on apparel line that will be donating 100% of its net proceeds to nonprofit charities.
Tito’s Handmade Vodka and William Murray have come together to collaborate on a golf apparel line that will be donating 100 percent of its net proceeds to nonprofit charities.
The two brands were built on the foundation that life and golf don’t have to be too serious. This limited-edition apparel collection line will feature six new pieces for both men and women.
Using Murray’s moisture-wicking properties, the collection will celebrate golf’s Tito’s Transfusion Cocktail with a polo for men and women.
In addition to apparel, there are bags, hats, balls and other accessories available for purchase.
Tito’s Handmade Vodka x William Murray apparel collaboration. (William Murray Golf)
The spring collection is full of vibrant hues of pink and green.
PXG Apparel has released its brand new 2023 spring collection full of vibrant hues of pink and green.
PXG is historically known for black tones, but the company typically picks a color or two to feature within each apparel drop. The hot pink and green are perfect colors for the spring season and heading into summer.
“The seasonal collection is made to move, highlighting and modernizing golf essentials in a bold and vibrant way. This collection offers a variety of distinct, elevated pieces that provide maximum performance for both on and off the course,” said Renee Parsons, President and Executive Creative Director of PXG Apparel.
Athletic Men’s Athletic Fit Turbo Polo- $125. (PXG)
The Men’s Athletic Fit Turbo Polo is a staple with a pop of neon green. There is green stripe detailing on the chest and back shoulders which adds an extra flare with silicone PXG logos.
The Women’s Eclipse Sleeveless Knitted Pleat Dress is not your traditional golf dress. With hot pink accents and a pleated bottom, this is a flattering and modern take on today’s golf apparel.
Shop or learn more about PXG’s new collection here.
Lohla Sport has introduced their ‘Streets of Los Angeles’ collection. Five different capsules in the collection inspired by LA street names.
Los Angeles based female golf apparel company, Lohla Sport has introduced their ‘Streets of Los Angeles’ collection. Rodeo Drive, Ocean Avenue, Hollywood Boulevard, Sunset Boulevard and Melrose Place are the capsules in the collection inspired by Los Angeles street names.
Averee Dovsek caught up with founder, Lisa O’Hurley at the PGA Show back in January and got a sneak peak of the Melrose Place Capsule that is set to drop later in the spring.
Rodeo Drive is made up of black, white and Tiffany blue. This capsule makes you feel like you are shopping at Beverly Hills’ most infamous street with the prints inspired by a Hermes branded scarf.
The Scarf Print Jacket is a full-zip jacket with a couture print. This jacket can match a variety of pieces with its small pops of black, white, grey, orange and blue.
Lohla Sport Rodeo Drive Capsule. The Scarf Print Jacket- $220. (Lohla Sport)
The Ocean Avenue capsule is filled with beautiful pastels of peony pink, Pacific blue and breezy white with a hint of silver. The Radiant Striped Vest is a highlight piece of the collection made from recycled materials. This lightly quilted and puffed vest is the perfect layering piece for spring.
Lohla Sport’s new collection aligns with their “made to play” mantra with functional fabrics and stunning designs.
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Sorenstam’s resume includes 90 tournament victories, 72 LPGA wins, and 10 majors.
Swedish golf legend Annika Sorenstam has partnered with ladies golf-lifestyle apparel brand, Lohla Sport. Some have called Sorenstam one of the greatest female athletes of all time with an impressive resume that includes 90 tournament victories, 72 LPGA wins, 10 major championships and numerous awards.
Also, through the ANNIKA Foundation, Sorenstam educates players on the importance of living a healthy, active lifestyle through fitness and nutrition which made their partnership the perfect fit. She will now be sporting Lohla Sport at tournaments and events.
Founder of Lohla Sport Lisa O’Hurley and Annika Sorenstam. (Lohla Sport)
“Lohla Sport is exactly what I want with my active lifestyle. When going from the office to the course, to the kids’ practices and social settings, I don’t have time to change outfits throughout the day. Now I have the perfect sporty, yet feminine balance that represents today’s lady golfers on and off the course,” said Sorenstam.
Founder Lisa O’Hurley wanted to bring European design to the American lifestyle when she started her Los Angeles-based brand. Now in over 200 golf shops, Lohla Sport is growing at an exponential rate.
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Chervó USA, an Italian luxury golf and sportswear brand, has introduced its new 2021 collection that mimics nature with earth tones.
Chervó USA, an Italian luxury golf and sportswear brand, has introduced its new Fall/Winter collection that mimics nature through earth tones. The collection features three seasonal mood designs to complement different on- and off-the-course occasions: Active Sport, Mauve and Mountain Sunset. The fabrics in each of these mood collections help protect the golfer from the elements with some of Chervó’s key apparel innovations, including Pro-Therm and Happy Goose.
The Active Sport mood line includes shades of blue and light gray Brina with touches of bright red for men and women. Chervó has utilized warm and technical Soft-Shell materials to enhance warmth during the chillier months. They have made a men’s and women’s vest. The men’s ERGO Wind-Lock Vest is a three-layer thermo softshell technical fabric that features elastic for comfort and is water-repellent and windproof for maximum thermal insulation.
Chervò USA Men’s ERGO Wind Lock Vest- $407. (Chervò USA)
The Mauve mood collection is a softer winter theme for women. It contains tones of light gray, beige, pink and anthracite. Chervò created their Jujutsu Skirt that is a two-color jacquard micro houndstooth check pattern with pockets making this skirt functional and stylish.
Chervò USA JUJUTSU Skirt- $198. (Chervò USA)
The Mountain Sunset collection encompasses masculine colors for men of blue, gray, green and orange tones. The designs are simple with contrasting details. The men’s MENO jacket is a warmer piece of the collection with 4-way stretch softshell fabric to ensure warmth and flexibility.
Chervò USA Men’s MENO Jacket- $495. (Chervò USA)
See below to see their latest campaign video for the new 2021-2022 collection.
“We are inspired by nature and guided by what is around us,” said Peter Erlacher, Chervó’s co-founder and creative director. “With a focus on comfort, technology and timelessness, this collection combines high-performance fibers with perfect cuts and surprising designs.”
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Zerofit is a Japanese performance apparel brand that makes high quality baselayers and accessories to help keep you warm on the course.
Zerofit is a Japanese performance apparel brand that is expanding to the U.S. this winter. Zerofit prides itself in making high-quality base layers and accessories for a variety of outdoor sports and activities. This year will be the first year that Zerofit is available in North America just in time for the fall and winter seasons.
The golf swing can easily change in different climates. When it is warmer, the body has an easier time moving and going through the motions and mechanics of the golf swing. When temperatures decrease, the body can tense up and it can be difficult to complete your usual swing.
Some choose to not wear base layers because they can become tight and restricting. Zerofit’s Ultimate line allows for total mobility throughout your round with added heat for the upper and lower body. In addition to upper body garments, Zerofit also has its Ultimate Leggings.
Zerofit Heatrub Ultimate available in mock or crew neck style- $90. (Zerofit)
The Boken Institute in Osaka, Japan, tested the heat retention of the Zerofit Ultimate Baselayer and it was proven to be five times warmer than leading competitors. The technology in the threads is activated by movement, or brushing up against skin to generate heat instantly.
If you need a garment to complement cooler, but not freezing, temperatures the Move baselayer features a 45% polypropylene construction on the inside of the base layer and a polyester shell to help control body temperature so that you do not overheat in your practice or round.
Zerofit Heatrub Move Baselayer in Titanium- $76. (Zerofit)
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