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Adidas’ Rolling Links collection blends golf and skate culture

This collection’s shoes, shirts, pants and hats are at home in the fairway and the skatepark.

At first glance, golf and skateboarding might seem like polar opposites. One is all about tradition, quiet courses and polite applause, while the other revels in street style, tricks and a bit of rebellious flair. But strip away assumptions and preconceptions, and you can start to see that when it comes to apparel and footwear, the two cultures have more overlap than you might expect.

These days, public courses are filled with players wearing flashy sneakers, colorful socks and hats that wouldn’t look out of place at a skate park. Whether you’re rolling down the fairway listening to Coldplay or bumping at a half-pipe to Cage The Elephant, style is key.

With the release of the Rolling Links line of apparel and footwear, Adidas is trying to tie golf and skate culture more closely together, merging relaxed-fitting shirts, sweatshirts and tops with mix-matched socks and street-style footwear that could be at home on the tee at Torrey Pines or a few miles away at the Carmel Valley Skatepark.

The venerable Adidas Superstar sneakers, which were released in 2020 as golf shoes for the first time to mark the shoe’s 50th anniversary, are one of the stars of the Rolling Links line. Adidas’ three-stripe logo is presented in two colors on this spikeless shoe, while the removable kiltie is a nod to golf shoes that might have been worn 50 years ago.

The Rolling Links Mock Neck polo is made with a thicker, 100 percent cotton material and designed with a loose, relaxed fit, while the Rolling Links Crewneck Sweatshirt is made using 88 percent recycled polyamide with elastane and slipping it on feels retro and hip at the same time.

The complete Rolling Links collection is available at adidas.com, and more images of the items are below:

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Golf merchandise spotlight: Bubble Lifestyle offers apparel good for course or gameday

The company markets itself as “perfect for college gameday and fall fashion.”

As part of the PGA of America’s 2025 Merchandise Summit in Frisco, Texas, Golfweek spent time with a number of golf brands.

Brett Oliver, co-owner of The Bubble Lifestyle, introduced the company’s women’s apparel line, one she insists works on and off the golf course.

The group, marketed as “perfect for college gameday and fall fashion,” offers skirts, performance tops, sweaters, and pants.

The company’s new skirt style comes in two lengths and there are also new moisture-wicking and SPF performance tops.

Click here to see all videos in our Golf Merchandise Spotlight 2024 series.

Photos: Memorial Tournament merchandise features milkshakes, colorful hats and the Golden Bear

Hats, t-shirts and cool gear being sold at the 2024 Memorial Tournament.

DUBLIN, Ohio — Ice cream, some milk, some chocolate pieces, a little peanut butter or some other mix-ins swirled together. Whether they are enjoying the famous Buckeye or perhaps another flavor, milkshakes have become synonymous with the Memorial Tournament, but nothing is more iconic than the sight of Jack Nicklaus shaking hands with the players as they walk off the 18th green on Sunday.

Temperatures at Muirfield Village are not expected to soar into the 90s this week, but the cool air in the merchandise tent is waiting for golf lovers who want to bring home something special, and there is plenty of cool stuff to be had.

In addition to a rainbow of Stanley water bottles and hats, there are plenty of flags, t-shirts and accessories adorned with the tournament logo, depictions of Nicklaus and more.

Sadly, there is not a to-go milkshake shop inside the tent, but here is a look at at some of the gear fans will be buying at the 2024 Memorial Tournament.

Memorial: Picks to win

Tiger Woods’ brand, Sun Day Red, releases first drop for the public

Tiger Woods’ Sun Day Red brand releases its first items to the public.

On the Tuesday evening before the the start of the 2024 Genesis Invitational, fashionistas, trendsetters and select members of the golf media gathered in a private meeting space in Pacific Palisades, California, a few miles from Riviera Country Club for a closed-door event. Hosted by Erin Andrews, CEO David Abeles, announced the creation of Sun Day Red, a new lifestyle and golf brand in partnership with Tiger Woods.

That evening, select pieces like hoodies, polos, sweaters, golf accessories, pants, golf shoes and more we shown for the first time. Starting the next morning in his pro-am with Buffalo Bills quarterback Josh Allen, Woods has been wearing apparel, footwear, hats and golf gloves made by his company, Sun Day Red, and now many items are being made available to the public for the first time on the brand’s website, sundayred.com.

If you are looking for bargains, you can look somewhere else. Sun Day Red is positioning itself as a luxury brand that makes apparel that is at home on the course, but also in the gym, at a stylish brunch on Sunday morning or traveling. That means $75-$80 t-shirts, polos from $120 to $200.

The collection that dropped on May 1 is themed “The Hunt” and serves not only as Sun Day Red’s first offering to the public, but also a sneak peak into what we might see Tiger Woods wearing around Valhalla Golf Club in Louisville, Kentucky, next week at the PGA Championship.

Among the items are the Training Dry Hoodie, which is designed to be versatile, light and ideal for early-morning range sessions. Other items include the 3D Knit Lightweight Hoodie and the long sleeve Nebula t-shirt.

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Sun Day Red: Check out Tiger Woods’ new lifestyle and golf brand launched alongside TaylorMade

Tiger Woods and TaylorMade launch Sun Day Red, a new golf and lifestyle brand.

PACIFIC PALISADES, Calif. — Tiger Woods was never going to be a free agent for long.

A few days after the confetti was swept from Times Square, an announcement was made that turned a rumor into reality: Tiger Woods and Nike were parting ways after 27 years. The 15-time major winner and the Swoosh were nearly synonymous, with Woods not only wearing the company’s footwear and apparel but also using Nike clubs and balls until the brand left the equipment world in 2016.

Monday evening, 35 days after parting ways with Nike and just a few miles from Riveria Country Club where he will be hosting the Genesis Invitational and making his 2024 PGA Tour debut this week, Tiger Woods, alongside TaylorMade CEO David Abeles, announced the creation of Sun Day Red, a new lifestyle and golf brand.

Sun Day Red will be under the umbrella of TaylorMade, but is going to operate as a completely separate, stand-alone business. It will have its own designers, staff and headquarters. Brad Blankenship, formerly of Quicksilver and RVCA, has been named the brand’s president.

“We organized a completely separate vertical that is not based in Carlsbad (California, where TaylorMade’s headquarters is located),” Abeles said. “This new brand is not based in Carlsbad. It’s in San Clemente.” Abeles went on to say that there is no influence from TaylorMade on Sun Day Red, and it will have its own identity.

Erin Andrews, Tiger Woods and David Abeles Monday at the Sun Day Red launch. (David Dusek/Golfweek)

Asked by host Erin Andrews why he chose to take on this project, Woods said, “It’s the right time. It’s the right time in my life. I’m no longer a kid anymore. I have kids, and this is an important transitional part of my life. I can have something that I can be proud of, a brand that I can be proud of going forward.”

Woods’ fans and the golf industry had a strong hint this was coming when word got out on January 20 that three trademarks for a “Sunday Red” were registered through the United States Patent and Trademark Office by TaylorMade Lifestyle Ventures LLC. Woods has been using TaylorMade clubs and has been a partner of the brand since 2017.

Tiger himself teased the announcement and creation of the brand on Saturday, posting a photo on social media on Saturday that was captioned, “A new day rises. 2.12.24”

Throughout the hour-long presentation on Monday evening, Abeles and Woods repeated the idea that Sun Day Red plans to be more than a golf brand. Yes, the company is going to sell polo shirts, pants and hoodies that can be worn on the course. Many of those products were on display Monday night, as were prototype golf shoes, rain jackets, golf gloves and accessories, but Woods and Abeles said many products will be at home at the gym, like the tee shirts, shorts and other pieces of workout apparel shown Monday night. There will be cashmere pieces, shorts and other things that can be worn around town as well.

Asked what the Sun Day Red team has started to do that has Tiger excited, Woods replied, “The way it fits, the way it feels the way it moves. It’s uninhibited, that’s one of the things that I have conveyed to the entire staff. What’s the best garment to play in, well, that’s no garment at all. No seams, nothing restricting you. That’s the way our pieces should fit.”

Sun Day Red will start selling gear to consumers in the United States and Canada beginning May 1 at sundayred.com, with plans to expand to other markets later. Sun Day Red also plans to carry women’s apparel and footwear, followed by boys’ and girls’ products in the future.

Below are several items featured at Monday evening’s launch event.

Could the 27-year relationship between Tiger Woods and Nike be nearing an end? Tiger did little to dispel rumors

Woods has been a brand ambassador for Nike since 1996 when he was 20 years old.

Did Tiger Woods wear the Nike swoosh for the final time in a tournament Sunday at the PNC Championship in Orlando?

Woods was decked out in his traditional Sunday red and black as he played with son Charlie in the two-person scramble and had his daughter Sam on his bag. But there have been persistent rumors that his 27-year relationship with the footwear and apparel giant may be nearing an end as his current contract is set to expire at the end of 2023.

Woods has been a brand ambassador for Nike since 1996 when he was 20 years old. Nike Founder Phil Knight signed Woods to a five-year, $40 million deal when he turned pro following his third consecutive win at the U.S. Amateur, and said of Woods at the time, “The world has not seen anything like what he’s going to do for the sport. It’s almost art. I wasn’t alive to see Claude Monet paint, but I am alive to see Tiger play, and that’s pretty great.” Tiger’s deal, which was inked in 2013, has grown to a reported 10 years at around $200 million.

2023 PNC Championship — Tiger Woods looks on from the second tee during the final round of the PNC Championship at The Ritz-Carlton Golf Club on Dec. 17, 2023 in Orlando. (Photo: Mike Ehrmann/Getty Images)

Under Woods, Nike Golf apparel became the leading brand and its spikeless footwear grew in popularity but its equipment division never took off and it stopped producing clubs and balls in 2016.

Woods has been using TaylorMade clubs and Bridgestone golf balls in recent years. For nearly two years, he’s been wearing golf shoes made by Foot-Joy. TaylorMade, which formerly was owned by Adidas, has hinted on its website that it intends to step up its involvement in the apparel space starting next year. Several of its club endorsers – from Rory McIlroy to Scottie Scheffler – also wear Nike Golf clothing when they play.

On Saturday, Woods was asked to clarify his relationship with Nike and played coy.

“I’m still wearing their product,” he said.

A reporter pressed him for more: “Is this the end of it coming up?”

“I’m still wearing their product,” he said.

That was true this week but will it remain so in the future is still to be determined.

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Golf merchandise spotlight: Flag & Anthem has new patterns, fabrics ready for spring 2024

Flag & Anthem has been offering affordable clothing for golf since the brand opened its doors in 2016.

As the new year approaches, golf merchandise companies are wrapping up the finishing touches on orders that will get their 2024 lines into retail stores, pro shops, and at live events.

Golfweek is taking a look at a number of golf merch manufacturers and distributors, after sifting through their wares at the PGA Merchandise Show in Frisco, Texas, last summer.

Flag & Anthem has been offering affordable clothing for golf since the brand opened its doors in 2016. Russell Weerth is the head of business development and planning at the brand and he explained some of the new patterns and offerings the company has seen success with.

Click here to see all the products we’ve spotlighted.

Bad Birdie drops new fall/winter fleece collection

The new fleece collection is made for the course and everyday life.

Fleece is often associated with cooler temperatures, but rarely when it comes to golf. Bad Birdie is breaking barriers with a fleece collection made for the course and everyday life.

Bad Birdie’s fleece collection features blue, greens and neutral staple colors in various hoodies, crewnecks, tees, sweatpants and lounge shorts.

The idea was to elevate the look of comfort and allow some of these pieces to reach the course and expand the brand to non-golfers. The capsule includes both unisex and women’s pieces that are versatile throughout the cooler months. Whether you are using a fleece piece as a layer on the course or for lounging around the house, this collection will provide flexibility and comfort for any task.

Bad Birdie Bad Rope Hat in Baby Blue- $36. (Bad Birdie)

The fleece collection also includes the best-selling Bad Rope Hat in Baby Blue and Subtle Green and the new Rope Hat in Mallard Green.

“It’s no secret that golf has exploded over the last few years. There’s a new culture that isn’t tied to traditional golf wear and our Fleece Collection embraces this new shift,” said Bad Birdie CEO Jason Richardson. “For anyone who is working on their game, this collection focuses on casual comfort anywhere you’re swinging a club.”

Bad Birdie debuts new fleece collection — Bad Birdie debuts new fleece collection. (Bad Birdie)

You can learn more or shop this new collection here.

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Best golf apparel deals to close out Amazon Prime Day

Save $$$ on the best golf apparel deals Amazon Prime Day has to offer including polos, golf shoes, shorts and more.

Looking to update your golf wardrobe but don’t know where to start?

Look no further than Amazon Prime Day! The sale of the year is happening right now through the end of the day and can help you dress for success without having to break the bank.

Both top brands and budget beasts made our list to help you look your best, even if you may not play your best.

If you’re looking for a more in depth look at particular apparel, be sure to go through our summer essentials lists to find your next go-to outfit.

From shoes, shorts, polos, hats and everything in between, Golfweek has you covered from head to toe.

ICYMI: Prime Day deals | Best Prime Day equipment deals

2023 U.S. Open: FootJoy launches Centennial Collection of footwear and apparel

FootJoy celebrates 100 years in the golf industry by releasing a special collection of shoes and clothing during the 2023 U.S. Open.

Fifty years ago at the 1973 U.S. Open at Oakmont Country Club outside Pittsburgh, Johnny Miller shot one of the great rounds in golf history. His 63 on one of the hardest courses in the world, in the final round of a U.S. Open, was an iconic moment. It not only earned Miller a national championship, it also branded him as a style icon.

Back then, golfers could be seen in checkered pants, thick turtlenecks on chilly days and polo shirts with collars so wide they could serve as solar panels. But that day it was Miller’s golf shoes – a pair of red, white and blue FootJoys – that stole the show. Today they are on display at the USGA Golf Museum in Liberty Corner, New Jersey.

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This year FootJoy celebrates its 100th anniversary, and at this week’s U.S. Open at Los Angeles Country Club the brand is debuting its Centennial Collection footwear and apparel. The highlight of the offers is a limited-edition Premiere Series Wilcox that has the same red, white and blue colorway worn by Miller.

While the Premiere Wilcox may look old school, it has modern features and appointments that make it lighter, more breathable and more comfortable than the shoes of 50 years ago. There is still full-grain leather in the upper, but the OrthoLite EcoPlush footbed provides extra cushioning and the VersaTrax+ outsole has multiple traction elements arranged to provide grip on any surface. The Premiere Wilcox also has a two-year waterproof warranty. Justin Thomas, Max Homa, Cameron Young and Adam Scott are expected to wear the limited-edition Premiere Wilcox this week at LACC.

FootJoy has included a Premiere Series Centennial Shield Tip women’s shoe in the same red, white and blue colorway as part of the Centennial Collection. As with the men’s Wilcox, it has full-grain leather, a VersaTrax outsole and a two-year waterproof warranty.

The Centennial Collection apparel line includes four-button polos for men and women, cardigans, hoodies and a crewneck sweater for women that have vintage-inspired styles that you can see below.

The Centennial Collection is on sale now at footjoy.com.

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