Photos: Merchandise from the Genesis Invitational and one of the best pro shops in the country

It is in the club’s pro shop where the cash register is working overtime this week.

PACIFIC PALISADES, Calif. — You won’t find a better-stocked pro shop in the country than at Riviera Country Club. The Genesis Invitational merchandise shop has a few goodies too but could be doubled in size. It’s a wee bit claustrophobic.

But it is in the club’s pro shop where the cash register is working overtime this week. Fans are bunching up in there too in search of the distinctive ‘R’ logo and the ever-popular Riv gear. The club features a United Nations of brands and a really good mix of gear by someone who has a good eye for fashion and the latest styles.

Down the hill between the first and second fairway is the tournament merchandise shop, which also has good variety among TravisMathew, Nike, Peter Millar, Tasc, Levelwear and even local brand Bogey Boys from rapper Macklemore. Some fun T-shirts, Tiger stuffed animals and colorful caps among the top picks this week.

Here’s a look at the merchandise gear on sale this week at the tournament and the clubhouse shop.

Shot-by-shot: Tiger Woods shoots 1-over 72 Thursday at 2024 Genesis Invitational

Everything you need to know from Tiger’s return to the PGA Tour at Riviera Country Club.

The Big Cat is back.

Tiger Woods returned to PGA Tour action on Thursday as the 15-time major champion made his 2024 debut at the Genesis Invitational at Riviera Country Club just outside of Los Angeles. Woods will do double duty as the tournament host of the $20 million signature event, which his TGR Foundation organizes.

The 82-time PGA Tour winner played both the Hero World Challenge and PNC Championship in the winter, but fans hadn’t seen Woods on the course in an official event since he withdrew from the 2023 Masters. In 14 previous starts at Riv, Tiger has one runner-up finish (1999) and just three top 10s. He finished T-45 last year.

Check out shot-by-shot analysis of Woods’ opening round 1-over 72 below.

10 crazy stats on Riviera’s famed 10th hole, the subtle changes to a gem of a green and what it means

The 10th at Riviera is one of the best holes on Tour.

PACIFIC PALISADES, Calif. — Riviera’s par-4 10th hole is arguably one of the coolest holes in golf let alone the best short par-4 on the PGA Tour.

At just 315 yards, the hole will tempt the majority of the field at the Genesis Invitational to try to drive the green. But here’s the stat of the week: Only 62.45 percent of competitors hit the 10th green in regulation from inside 75 yards in the last 10 seasons, the toughest green to hit in regulation from within this distance on the PGA Tour (min 350 attempts). Who said these guys are good?

Since last year’s tournament the green has undergone some subtle revisions that were meant to increase the pinnable area and there may be a new hole location or two this week.

Nevertheless, it’s a hole that will reward and frustrate, penalize and inspire many golfers this week.

Tom Kite who won here in 1993 had this to say about George C. Thomas Jr.’s handiwork: “It is pure genius. Everyone tries to design a hole like that now, and they come up short. I’ve tried to, but I haven’t come close.”

Kirk Triplett added: “A short par 4 is a chance for an architect to show his creativity, and I don’t think you could get a better example. It’s all about the angle of your second shot. It’s that oblong green. I think these guys now get in more trouble because they are always trying to drive the green. When you’re out of position, it becomes a very difficult par hole.”

Max Homa, the winner of the 2021 tournament here, may have said it best: “It’s either the best hole in the world or the worst. I still haven’t decided but I love it.”

Here are some more stats on the hole based on Shotlink data provided by the PGA Tour.

Viktor Hovland’s alternative route at Riviera’s 15th remains in play this week despite serious discussion to install internal OB

“You’d have to be asleep at the wheel to not know that the scoreboard has been placed in that gap.”

PACIFIC PALISADES, Calif. – Viktor Hovland’s alternate route to play the 474-yard par-4 15th hole at Riviera Country Club down the 17th hole will remain an option – a risky one at that over an electronic scoreboard meant to discourage players – after the PGA Tour considered installing internal out of bounds as a local rule this week but opted against it.

Instead of a power fade to turn the corner of the doglegged fairway and avoid the fairway bunker, Hovland for the past few years has been the most high-profile player opting to play down the 17th hole, which runs to the right of it. It’s a move he originally attempted playing at Riviera in the 2017 U.S. Amateur at the suggestion of his former Oklahoma State teammate Zach Bauchou.

When asked in 2022 if it was his game plan to play the hole in this manner regardless of the flag position, Hovland said, “I think so. … It’s a no brainer.”

Hovland also told Golfweek that his stats maven, DP World Tour pro Edoardo Molinari, advised him that was the best plan of attack for the hole.

“The main reasons to go down 17 is that you take out the right fairway bunker on 15 and you have a wider fairway to hit. It also makes the hole slightly shorter,” Molinari explained in an email.

The tournament’s rules committee, which is headed by Tour rules official Steve Rintoul, this week’s chief referee, spent considerable time on Tuesday and Wednesday considering whether to install internal out-of-bounds down the entire right side of the hole. The primary reasons to do so centered on safety concern for volunteer marshals and fans watching/walking on 17 being in the line of fire, and in part to protect the architectural integrity of the hole designed by architects George C. Thomas Jr., and Billy Bell, which they never dreamed to be played in this style.

Internal OB has been instituted in recent years to avoid a shortcut down the left side of the 18th hole at Waialae Country Club during the Sony Open in Hawaii, at No. 18 at TPC Sawgrass during the Players Championship, two separate spots at the upcoming Cognizant Classic at PGA National, not to mention at the first hole at Royal Portrush during the 2019 British Open to Rory McIlroy’s everlasting dismay.

“What if a guy tries to play the hole the right way and he’s behind a tree and his only play is to go sideways to 17? We’re taking that option away from that player. There were scenarios that didn’t sit well with us,” Rintoul told Golfweek in a phone interview Wednesday. “To do internal out of bounds at a revered place like Riviera for maybe one or two guys going that way isn’t a prudent thing to do.”

Genesis Invitational: Picks to win, odds | Tiger debuts ‘Sun Day Red’

The option to play down No. 17 exists because eucalyptus trees that used to block that route have died in recent years. The Tour filled the gap with an electronic board to discourage players from taking the route.

“There was a necessity for a scoreboard on that hole but you’d have to be asleep at the wheel to not know that the scoreboard has been placed in that gap,” Rintoul said. “We’re not naïve. But there’s good reason for it.”

Matt Fitzpatrick, who is another player who uses Molinari as a stats/strategy adviser, played his tee shot down 17 during his practice round but didn’t plan to go that way in the tournament.

“I didn’t particularly like the look of it,” he said. “It’s blind for the second shot if you don’t get far enough down.”

He also pointed out that the electronic scoreboard, which is meant to obstruct the view, had been raised between his practice round on Tuesday and his pro-am round on Wednesday and that the risk of hitting the board would prevent players from taking the alternative route.

“They raised it and put a flag or something on top of it to really mess with you,” Fitzpatrick said. “I think it’s ridiculous that they’ve done that.”

Matt Fitzpatrick of England chips on the fourth green during the Pro-Am prior to The Genesis Invitational at Riviera Country Club on February 14, 2024 in Pacific Palisades, California. (Photo by Harry How/Getty Images)

Rintoul confirmed that the scoreboards had been raised but not in a malicious attempt to cut off the route. He pointed out that the boards are positioned at ground level every week and then raised before spectators are permitted on the course. They were lifted four inches ahead of the pro-am round.

Rintoul noted that according to ShotLink data only Hovland and Taylor Montgomery among this week’s 70-man field have opted to play down No. 17 in the past. Players would be advised to have their caddie forecaddie on this hole should they take the alternative route.

“If there was nothing in that gap, we could have a third of the field play that way,” Rintoul said. “That would force our hand with internal out of bounds.”

Adding to the intrigue of taking the alternative route is the fact that the 15th green, which Geoff Shackelford of The Quadrilateral describes as “one of the largest and most artfully constructed greens by Thomas and Bell,” underwent minor renovation since last year’s tournament that flattened the back right of the green. As a result, there’s an additional right-hand hole location on the green this week.

“I believe those flags (on the right side of the green) would be easiest to access from the 17th hole,” Rintoul said.

The long-term fix seems obvious: to add two large eucalyptus trees. It’s been discussed but it’s an expensive proposition that needs to be budgeted for in the future. For now, Hovland and potentially other players will continue to go bombs away down the 17th hole and the Tour will closely monitor the situation.

Tiger Woods on his pursuit of win 83 this week, his caddie change, and his new spikes

Woods said in December that his goal this year is to play one event a month through the major season.

PACIFIC PALISADES, Calif. – Tiger Woods has a new caddie, a new line of clothing but the same pursuit as always.

“A nice W would be nice, right? I haven’t ever won this event,” he said. “Hopefully I can figure something out and get myself in there in contention and maybe get a W at the end of the week.”

Woods, the winner of 82 PGA Tour titles, made his Tour debut here in 1992 but has yet to win in 15 previous starts at Riviera Country Club. Woods made clear that it frustrates him to no end.

“You can see that, and you’re asking me the question,” he said, breaking into a smile. “I have never really gotten hot with the putter at this course. Generally they’re bumpy poa, so it’s been a little bit tricky. For some reason, it just has never compiled to a hot week.”

He’s both the tournament host at the Genesis Invitational and playing for the first time in an official Tour event since the Masters after undergoing surgery to fuse his right ankle two weeks later and didn’t play a competitive round until December at the Hero World Challenge in the Bahamas. He finished 18th out of 20 players. Woods said in December that his goal this year is to play one event a month through the major season.

“Trying to get used to the new feels of the body. That’s always the challenge. And the challenges of trying to get Tour ready, that’s been what we’ve been trying to do the last couple weeks and trying be sure I’m physically fit and ready to play this event,” he said. “We have our work cut out for us and look forward to it.”

Woods played nine holes on Tuesday and competed in the pro-am Wednesday in a group with Buffalo Bills quarterback Josh Allen and veteran Major League Baseball player Aaron Hicks, who is married to Cheyenne Woods, Tiger’s niece.

On a glorious sunny day with just enough breeze that Woods wore a black sweater for 17 of the 18 holes, he was sporting Sun Day Red attire, the new clothing line he launched on Monday and a prototype of the brand’s footwear. Woods noted that he had to make a few modifications to the footwear to compensate for the different terrain from practicing near his home in Florida.

“Being at home in Florida and testing in Florida was very different than coming out here and playing off a slope and playing off of wet grass and having the traction I needed,” he said. “So I put some nails (spikes) in yesterday and it’s been working.”

Woods’s swing looked both fluid and powerful, and he had good control of his ball during the practice session.

“Never take a day off,” a fan shouted to Woods, which drew a wide smile from the 15-time major winner.

Between the eighth green and the ninth tee, Woods indulged in an In-N-Out burger, picking off the pickles and disposing of them in a trash container.

His gait, which has had a hitch since being involved in a serious rollover car crash south of Los Angeles after this event three years ago that severely injured his lower right leg, ankle and foot, looked improved and he never labored at any point in the round.

“I’m just happy to see the man not limping as much,” Max Homa, the 2021 Genesis Invitational winner, said. “Every event’s better when Tiger is here. It’s pretty amazing what he brings to an event with his presence on the golf course. Obviously it’s great that he’s had his name attached to this, but you want to see him play, all the fans want to see him play.”

Woods also has enlisted a new caddie on the bag this week in veteran Lance Bennett, who formerly worked for Matt Kuchar among several pros.

“I’ve had a great relationship with him over the years going back to when he caddied for Kooch and when we played at the Presidents Cup together back in, what, Muirfield Village. In all the years that we’ve been on Ryder Cups and Presidents Cups together and the times I’ve been able to play with him in the same groups — very down to earth, very loyal and how he (has communicated) through the years, I’ve also taken notice of that,” Woods said. “We’ve had the same type of feels in how we look at the golf course and how we read putts, they’re very similar. We’re going to be a great team and look forward to the challenge.”

Woods will tee off at 12:25 p.m. ET in the first round in a grouping with Justin Thomas and Gary Woodland on Thursday. When 13-time winner Jordan Spieth mentioned to Woods that he was playing right in front of him, Woods joked, “OK, I’ll hit into you then.”

Golf equipment spotted at the 2024 Genesis Invitational at Riviera Country Club

Close-up photos of the golf equipment stars like Tiger Woods, Rickie Fowler and Jordan Spieth are using.

PACIFIC PALISADES, Calif. – This week the PGA Tour moved from the frat house atmosphere of TPC Scottsdale to one of the most posh venues on the schedule, Riviera Country Club. Instead of crowds booing bad shots in an arena-like setting, the Genesis Invitational is all about movie stars, a classic course and an ultra-elite field highlighted by Tiger Woods.

Golfweek’s David Dusek was in the practice areas and around the PGA Tour equipment vans this week with his camera and took plenty of close-up photos of the gear being used by the players who are looking to win the $4 million first-place check.

Genesis Invitational: Picks to win, odds | Tiger debuts ‘Sun Day Red’

Check out the best photos of the 2024 Genesis Invitational at Riviera Country Club

Riviera is a gem.

It’s the final stop of the PGA Tour’s West Coast Swing.

The 2024 Genesis Invitational at Riviera Country Club is in the books, where Hideki Matsuyama took home the trophy and the $4 million first-place prize with a sizzling Sunday 62.

There were 70 players in the field, a Tiger Woods withdrawal, a Jordan Spieth DQ and 51 players who made the 36-hole cut.

The third signature event of the 2024 season also dished out 700 FedEx Cup points to the winner.

Take a look at some of the best photos from the 2024 Genesis Invitational.

Tiger Woods golf equipment at 2024 Genesis Invitational at Riviera Country Club

From his clubs to his new threads, check out Tiger’s gear ahead of the Genesis Invitational.

PACIFIC PALISADES, Calif. — Tiger Woods is returning to action for the first time in 2024 and acting as the tournament host for the Genesis Invitational at Riviera Country Club this week.

On Monday, the 15-time major winner helped TaylorMade CEO David Abeles launch Woods’ new lifestyle brand, Sun Day Red. On Tuesday, Woods played a practice round, and on Wednesday, he competed in the tournament’s pro-am.

Sun Day Red is going to garner a lot of attention this week, but Tiger’s golf equipment is always a source of fascination, too. Golfweek’s David Dusek has been on-site at Riviera Country Club all week and had a chance to take a look over Tiger’s gear Wednesday morning. He paid especially close attention to Tiger’s putter and took several close-up images that you can see below.

MORE: Check out Tiger’s new Sun Day Red gear

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Two-time Genesis Invitational champ Adam Scott wanted to play at Riviera so badly he wrote a letter

“I did it how I thought was right, but if writing to Tiger works, let me know.”

PACIFIC PALISADES, Calif. – Adam Scott didn’t want to miss the Genesis Invitational.

The tournament is conducted at Riviera Country Club, his favorite course on the PGA Tour, where he’s won twice and recorded seven top-10 finishes in 16 starts. But after finishing 72nd in last season’s FedEx Cup standings, Scott didn’t qualify for the limited field, signature event and so the former Masters champion and world No. 1 had to do something he’d never done before: he wrote to the tournament director, not to tournament host Tiger Woods, for a sponsor exemption into the 70-man field.

“I did it how I thought was right, but if writing to Tiger works, let me know,” he said.

Asked to recall the last time he had received a sponsor invite, the 43-year-old Aussie wracked his brain and came up empty.

“I probably have been invited to a tournament in Asia or something like that throughout the years, but on the Tour; it’s been a while, that’s for sure. … I’m of the view that these invitations are unrestricted to the sponsors and they can invite whoever they want and that’s up to them. So, I feel lucky that I’ve got one of them. If I didn’t, then, you know, I didn’t qualify. So that’s how it goes. I don’t expect to get invited to every tournament that I ask for either, but I am very happy to be here.”

Genesis Invitational: Picks to win, odds | Thursday tee times

Riviera is where he won as a rookie in 2005 when the event was shortened to 36 holes due to rain. He considers how he plays at Riviera as an important barometer for how prepared his game is for the upcoming major season.

“If you played well here, you’re pretty much ready for any event,” he said. “It demanded good ball striking and for most of my career, I feel I’ve been in the category of a good ball striker. I think it’s really helpful if you’re hitting your irons well, because these greens are very, very, tricky and putting from a long way away is tough.”

Scott’s last victory on Tour came at Riviera in February 2020, shortly before COVID, which had a detrimental effect on his game. (He also won the Australian PGA in his most recent start before Riviera.)

Genesis Invitational 2020
Adam Scott shares a laugh with Tiger Woods after Scott won the 2020 Genesis Invitational at Riviera Country Club. (Photo: Ryan Kang/Associated Press)

“I think I was playing great at the time when I won and I think I was top-10 in the world and trending in a good direction,” he said. “I have found it tougher to get back. I’m not complaining, I mean every one faced difficulties, but I sit here and I feel good about my game today and hopefully I’m on the path back to some high-level golf.”

Scott, who is ranked 48th in the world, is set to make his third Tour start this season coming off a T-8 finish last week at the WM Phoenix Open to go with another top 10 in Dubai last month. He ended the year on a high note with a T-4 at the Australian Open, and a three-stroke victory at the Cathedral Invitational, which broke his 1,389-day winning drought. Riviera with its Kikuyu grass and eucalyptus trees that smell like Australia reminds him of home.

“Even the smells feel like I’m playing as a kid back at home,” he said. “I just have this certain level of comfort.”

Which sums up why Scott is grateful to be in the field once again. “I’m so thankful to be a sponsor’s invite this week” he said, “and get the chance to have another go around Riviera at the Genesis.”

2024 Genesis Invitational Thursday tee times, how to watch PGA Tour at Riviera Country Club

Everything you need to know for the first round at Riviera Country Club.

It’s time for another signature event. And this one is special, thanks to a certain Big Cat in the field.

The 2024 Genesis Invitational gets underway Thursday at Riviera Country Club in Pacific Palisades, California. There’s a 70-player field, and there will be a 36-hole cut to the top 50 players and everyone within 10 shots of the leader.

However, the biggest news of the week is Tiger Woods will make his season debut. And he’s going to be in new threads, too.

Riviera Country Club ranks No. 4 in California on Golfweek’s Best list of private courses in each state, and it’s No. 18 among all classic courses built before 1960 in the U.S. The course is a par-71 layout measuring 7,322 yards.

The purse is $20 million with $4 million going to the winner. The winner will also receive 700 FedEx Cup points. Jon Rahm is the reigning champion.

Genesis: Tiger debuts Sun Day Red

From tee times to TV and streaming info, here’s everything you need to know for the first round of the 2024 Genesis Invitational. All times listed are ET.

Thursday tee times

1st tee

Tee time Players
10:20 a.m.
Nicolai Hojgaard, Chase Johnson
10:32 a.m.
Charley Hoffman, Beau Hossler, Ben Griffin
10:44 a.m.
Lucas Glover, Byeong Hun An, Adam Schenk
10:56 a.m.
Emiliano Grillo, Russell Henley, Sungjae Im
11:08 a.m.
Keegan Bradley, Tom Hoge, Harris English
11:20 a.m.
Chris Kirk, Corey Conners, J.T. Poston
11:32 a.m.
Adam Svensson, Seamus Power, Denny McCarthy
11:44 a.m.
Cam Davis, Adam Hadwin, Cameron Young
12:01 p.m.
Nick Taylor, Viktor Hovland, Sam Burns
12:13 p.m.
Tom Kim, Patrick Cantlay, Jordan Spieth
12:25 p.m.
Justin Thomas, Tiger Woods, Gary Woodland
12:27 p.m.
Ludvig Aberg, Nick Hardy, Christiaan Bezuidenhour
12:49 p.m.
Nick Dunlap, Grayson Murray
1:01 p.m.
Will Zalatoris, Matt Kuchar, Sam Ryder
1:13 p.m.
Luke List, J.J. Spaun, Kevin Yu
1:25 p.m.
Jason Day, Tony Finau, Brendon Todd
1:42 p.m.
Lee Hodges, Brian Harman, Hideki Matsuyama
1:54 p.m.
Sepp Straka, Si Woo Kim, Andrew Putnam
2:06 p.m.
Rickie Fowler, Mackenzie Hughes, Patrick Rodgers
2:18 p.m.
Taylor Moore, Kurt Kitayama, Eric Cole
2:30 p.m.
Sahith Theegala, Xander Schauffele, Tommy Fleetwood
2:42 p.m.
Collin Morikawa, Matt Fitzpatrick, Scottie Scheffler
2:54 p.m.
Wyndham Clark, Rory McIlroy, Max Homa
3:06 p.m.
Adam Scott, Alex Smalley, Taylor Montgomery

How to watch, listen

ESPN+ is the exclusive home of PGA Tour Live. You can also watch the Genesis Invitational on Golf Channel free on Fubo. All times ET.

Thursday, Feb. 15

Golf Channel/Peacock: 4-8 p.m.

Sirius XM: 2-8 p.m

ESPN+: 10:30 a.m.-8 p.m

Friday, Feb. 16

Golf Channel/Peacock: 4-8 p.m

Sirius XM: 2-8 p.m

ESPN+: 10:30 a.m.-8 p.m

Saturday, Feb. 17

Golf Channel/Peacock: 1-3 p.m.

CBS: 3-7 p.m.

Sirius XM: 2-7 p.m

ESPN+: 10 a.m.-7 p.m

Sunday, Feb. 18

Golf Channel/Peacock: 1-3 p.m.

CBS: 3-6:30 p.m.

Sirius XM: 1-6:30 p.m

ESPN+: 9:30 a.m.-6:30 p.m

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