Gatorade announced its endorsement deal with Cooper Flagg on Tuesday, the first time the brand has signed a men’s college basketball player.
Gatorade announced on Tuesday that it signed Duke basketball freshman [autotag]Cooper Flagg[/autotag] to a name, image, and likeness endorsement deal, making him the first men’s college basketball player to sign with the brand.
“I feel really blessed and honored for the opportunity that has been given to me,” Flagg told Sports Illustrated’s Liam McKeone. “I know for me, specifically, I’ve always drank Gatorade. Me and my brothers growing up, our mom would come back from the grocery store with a new case of Gatorade a couple times a week. That kind of connection makes it mean a little bit more.”
Flagg averaged 15.5 points, 4.5 assists, 3.0 rebounds, and 2.0 blocks through his two offseason exhibition games against Arizona State and Lincoln. He makes his regular-season debut on Monday against Maine.
Check out #Bills QB Josh Allen in the newest Gatorade commercial :
Buffalo Bills quarterback Josh Allen saw his off-field star grow once again.
This past week, the sports drink brand Gatorade released their newest ad. It’s all about Allen.
In it, it highlights Allen’s past. His struggles from finding a school to believe in him before even attending college, all the way to his current form as one of the NFL’s best quarterbacks.
The commercial, which is titled “Hello Coach,” can be found below:
Puka Nacua joined Gatorade’s star-studded roster, which also features Justin Jefferson, Josh Allen and Lamar Jackson
Puka Nacua burst onto the scene last year with the best rookie season ever by a wide receiver, becoming a household name right away despite only being a fifth-round rookie. He’s only going to get better, too, and this offseason, he added a major endorsement deal to his portfolio.
Gatorade announced on Wednesday that Nacua has been signed as one of the brand’s athletes. Fellow NFL stars Justin Jefferson and Lamar Jackson were also signed, joining a roster that includes Josh Allen, George Kittle and Myles Garrett, among others. Diana Flores was also signed as Gatorade’s first flag football athlete.
Nacua made a brief appearance in the new ad from Gatorade, starring Jackson.
Baltimore Ravens MVP quarterback Lamar Jackson officially joins Gatorade’s elite athlete roster, signing a deal along with Justin Jefferson and Puka Nacua
After just seven seasons, Lamar Jackson has cemented his case as one of the greatest players to suit up at the quarterback position in NFL history. A two-time AP NFL MVP, Jackson’s list of accolades also includes being a Heisman Trophy winner, one of the highest-paid signal-callers in league history, and now, a Gatorade elite athlete and member of one of the most celebrated families in sports history.
The 2023-24 season was transformative for the NFL, and this year is set to change the future of football for the next generation of athletes with the rise of women in football, the growing interest in flag football and the new era of athlete individualism. As part of the fabric of football culture, Gatorade is continuing to fuel athletes on the field and the future of the sport off the field.
Gatorade announced the signing of Diana Flores, Gatorade’s first flag football athlete, to its elite athlete roster, along with Jackson, the Vikings Justin Jefferson, and the Rams Puka Nacua to Gatorade’s unmatched NFL athlete roster.
Launching a 360-campaign, “You Know We Got IT,” with a film narrated by Jackson, Gatorade has chosen to celebrate athletes’ individual “IT” and continues the brand’s “Is It In You?” campaign.
“This campaign is all about the idea that ‘IT’ is an internal mindset that drives you to be your best, which rings true for me,” said Lamar Jackson, two-time MVP and Gatorade athlete. “Becoming an official Gatorade athlete and debuting my first campaign is surreal. I’m proud to be working with a brand that’s championing the future of football, and I’m hyped for athletes everywhere to think about how their ‘IT’ can help them lock in and be great.”
Celebrity fashion designer Kristin Juszczyk, the wife of 49ers fullback Justin Juszcyzk, and Gatorade have collaborated on a limited-edition drop that will be available on Gatorade iD on September 12 at 10 a.m. EST.
Gatorade has invested more than $100,000 to provide young female athletes more access to flag football through Gatorade’s Equity in Sport initiative.
If you haven’t seen, Gatorade is bringing back its “Is it in you?”campaign and they have signed multiple collegiate athletes to its roster.
One of those players is Notre Dame football commit [autotag]Dallas Golden[/autotag]. This is not unprecedented territory for Gatorade, as Florida Gators freshman quarterback DJ Lagway was also part of the advertisement.
The sports drink has a huge roster of stars like Indiana Fever’s [autotag]Caitlin Clark[/autotag], Boston Celtic’s Jayson Tatum, and Buffalo Bills quarterback Josh Allen. It’s quite the who’s who of professional athletes and Golden is set to join them as reported by Luciano Antonini of The Irish Tribune.
2025 4🌟 safety Dallas Golden (@DallasGolden8) — A Notre Dame football commit — has been sponsored by Gatorade.
The top 100 overall player is promoting Gatorade’s newest campaign: “Is it in you?”, Inspired by their iconic 1990’s era with basketball superstar Michael Jordan. pic.twitter.com/zXVqgEXbPo
Golden, a Florida native, is ranked as the country’s No. 98 overall prospect and 11th ranked safety according to the 247Sports Composite. His commitment was a huge recruiting win for the Irish and now Gatorade.
Contact/Follow us @IrishWireND on X (Formerly Twitter), and like our page on Facebook to follow ongoing coverage of Notre Dame news, notes, and opinions.
Watch Michael Jordan narrate star-studded Gatorade commercial, featuring big names like Jayson Tatum, A’ja Wilson, and Caitlin Clark.
Throughout time there has been one guarantee, if there’s one brand that can shake up the ad space, it’s Gatorade. Safe to say they’ve done it again, using arguably the greatest player of all time, [autotag]Michael Jordan[/autotag] to narrate the piece.
On Tuesday, Gatorade released their new look commercial, featuring big names alongside Jordan like Luka Dončić, Josh Allen, Jayson Tatum, A’ja Wilson, and Caitlin Clark. The ad did its job, gaining significant traction on social media after Gatorade posted the commercial to their social channels.
It was only fitting that Jordan narrated the piece, and the ad ended with an animated younger version of himself.
The chilling ad is what the doctor ordered. No matter if you saw the commercial at the gym or from the comfort of your living room, it’s hard to not want to run through a wall.
The ad showed how in-depth yet talented the roster Gatorade holds as they remain one of the premier sports drinks in the business. It’s easy to see why when you have Jordan leading the way.
Follow us @TarHeelsWire on X and like our page on Facebook to follow ongoing coverage of North Carolina Tar Heels news, notes and opinions.
Joyce Edwards, a three-sport all-state player on Camden, has been named the 2023-24 Gatorade National Girls Basketball Player of the Year.
Last year, Joyce Edwards averaged 28.5 points and 13.6 rebounds per game in a 29-2 championship season while being named all-state in three sports and posting a 5.04 GPA. This year, she averaged an otherworldly 31.3 points as she led Camden (S.C.) girls basketball to another championship — and has been named the 2023-24 Gatorade National Girls Basketball Player of the Year for her performance.
WNBA All-Star Satou Sabally presented Edwards with the trophy on Thursday, the culmination of a dominant high school career for the South Carolina commit.
(Gatorade Player of the Year/Joe Greer)
Edwards isn’t simply one of the best scorers in the country. She is a true creator, also averaging 4.0 assists per game. She grabs boards as well as anyone, averaging 13.3 rebounds per game as a senior. And she’s a top-tier defender, averaging a whopping 4.5 blocks and 3.3 steals per game, leading a team that outscored opponents by an average margin of 39.6 points per game.
She’s nearly as dominant on the soccer pitch. Through just 10 games this season, Edwards has 26 goals and 13 assists, according to MaxPreps — more than three times as many points as her next-highest teammate. On the 26-5 volleyball team that fell in the championship to Wren (Piedmont, S.C.), Edwards had a team-high 215 kills.
Edwards got back at Wren in the basketball championship, posting 27 points as she outscored the entire Wren team in a 44-22 title victory.
The 6-foot-2 forward is listed as the No. 2 player in ESPN’s 2024 high school recruit ranking. She has averaged at least 20 points every season since the eighth grade, according to MaxPreps. Edwards committed to South Carolina in November, telling Just Women’s Sports that the decision was about both championships and academics.
“I knew I wanted to win as many national championships as possible, and Dawn really convinced me she can get me to that level,” Edwards told the outlet.
She also said Dawn Staley worked with the honors college at South Carolina to help Edwards be placed in the right program.
“She tried her hardest and found ways to do it so I can get both experiences for my academics and athletics,” Edwards said to Just Women’s Sports. “It was just how hard she worked to not give up (on me).”
Cooper Flagg joins prestigious club as he was named Gatorade National Player of the Year, and Duke great Paolo Banchero was there to give him the trophy.
The Brotherhood is genuine. People may not believe it, but Duke’s basketball brotherhood is authentic, and at this point, Duke has infiltrated basketball at all levels.
Former Blue Devil Paolo Banchero is in the midst of his second NBA season, and it’s been an exceptional year. He was named an All-Star for the first time and he’s led his Orlando Magic team into the playoff picture with a 42-29 record.
Before his days as the face of the Magic franchise, he spent a tremendous year in Durham as the face of Duke’s program during Coach K’s last season as head coach of the Blue Devils. While Duke came up short, losing to UNC in the Final Four, Banchero brought Duke to the national semifinals for the first time since 2015.
The mesmerizing, do-it-all power forward averaged 17.2 points and 7.8 rebounds as the focal point of their offensive attack. So it only makes sense that Banchero would pass that torch to the next do-it-all forward with a chance to be a No. 1 NBA draft pick.
Paolo Banchero surprised Duke signee & 2025 projected No. 1 draft pick Cooper Flagg with the Gatorade National Boys Basketball Player of the Year award. pic.twitter.com/BEnsq2z2x4
Duke signee, the Class of 2024’s top overall recruit, and projected No. 1 draft pick in the 2025 NBA draft Cooper Flagg was named Gatorade Player of the Year on Wednesday, and Banchero was there to deliver the good news and the trophy to him.
It’s a full circle moment for Flagg, who grew up a Duke fan and is now months away from heading to Durham to write his chapter in the same way Banchero did.
Like Banchero, Flagg is a dynamic forward capable of doing anything on the floor. The two differ mainly in the scoring department, where Banchero probably had a little more diversity in his ability to score the ball. Still, Flagg can pass, shoot, and dribble, and he is a better defender than Banchero was at this stage of his career.
Either way, Duke’s 2025 season will center on the newly minted Gatorade National Player of the Year’s ability to dominate on the basketball court. A Final Four trip like Banchero’s would be an incredible accomplishment for his likely one-year college career.
Cooper Flagg, the top prospect in high school, has been named the Gatorade National Boys Basketball Player of the Year.
Cooper Flagg, one of the best high school prospects of the decade and leader of the 31-0 Montverde Academy (Fla.) Eagles, was named the 2023-24 Gatorade National Boys Basketball Player of the Year on Wednesday.
The Duke commit received the award from former Blue Devil Paolo Banchero, a star on the Orlando Magic.
(Credit: Joe Greer)
“It’s just an incredible honor to be included in this list of players,” Flagg said to Yahoo Sports of the award that has been given to stars like LeBron James, Kobe Bryant and Jayson Tatum. “Just seeing how all the hard work is paying off and it just motivates me to keep getting better and better.”
Flagg is a 6-foot-9, 195-pound do-it-all wing who can score at all three levels, plus play elite defense with the size and speed to guard one through five and strength to block shots. He’s also a good passer, showing off his modern-day skill set at Montverde with averages of 16.1 points, 7.6 rebounds,3.9 assists, 2.7 blocks and 1.6 steals per game his senior season.
“I’ve gotten to know Cooper a little bit at Jayson’s camp,” Banchero said to the Orlando Sentinel. “It’s just been awesome following his journey, and to present him with an award like this, it’s dope for him and also myself.”
Montverde has been the clear-cut No. 1 team in the Super 25 all season long behind Flagg and a bevy of five-star talent around him. The Eagles are undefeated heading into the Chipotle tournament in early April, having taken down several of the next-best teams in the country.
Flagg reclassified from 2025 to 2024 in August, shortly after he dominated at the Nike EYBL Peach Jam, in which he averaged 25.4 points, 13.0 rebounds, 6.9 blocks, and 5.7 assists per game while posting a double-double in all seven games and recording three triple-doubles, all with points, rebounds, and blocks.
As the projected top pick of the 2025 class, he committed to Duke over UConn and Kansas. In an interview with SLAM Magazine, he talked about the decision:
“I think after I got on campus at Duke, I really started to feel it, to be honest,” he says. “That’s something the coaches definitely stressed to me, that once you get to campus, it’s something you have to feel. And [I knew then] I wanted to go to Duke and that’s where I wanted to play college basketball. What went into the decision, I mean, I was just looking for a coaching staff I was really comfortable with, but [also] a coach and staff that was really going to hold me accountable. Being on the visit, I got to see them in practice, and see how they were holding their guys accountable, and really pushing them to be better.
Montverde is prepping for the Chipotle Nationals basketball tournament, formerly known as the GEICO Nationals, but Flagg has one more trophy for his mantle before that begins:
He is the 2023-24 Gatorade National Boys Basketball Player of the Year.
Daniel Simmons became just the third boys racer in high school to win the Gatorade National Cross Country Player of the Year award twice.
Daniel Simmons, who followed last year’s illustrious accolades with 10 victories and six course records this year, was named the 2023-24 Gatorade National Boys Cross Country Player of the Year on Monday, the second year in a row he took home the title.
Fellow two-time Gatorade National Player of the Year Grant Fisher came to American Fork High School High School (Utah) to surprise Simmons with the announcement.
“The Gatorade Player of the Year Program celebrates the nation’s top high school athletes for the impact they make on the field of play, as well as in the classroom and within their communities,” said Gatorade president and general manager Michael Del Pozzo. “Daniel has demonstrated that he has what it takes to serve as a role model for future generations in sport and beyond.”
This season, Simmons won 10 straight races, including the Utah Class 6A championship and the Nike Cross Southwest Regional Championship. In the Nike regional, he won by 10 seconds with a time of 14:41.13 in the three-mile time, the fastest in the nation, according to Gatorade.
He broke the 14:50 barrier five times and recorded the fastest three-mile time in the nation at the NXR and had the fastest 5K at 14:44.0. He broke the record of six different courses throughout the season.
Photo: Joe Greer via Gatorade
“Only the third two-time Gatorade National Boys Cross Country winner in program history, Simmons owns an amazing aerobic engine and the race-day tenacity that produced convincing victories against the nation’s top harriers last fall. Compiling a season’s racing resume like his in what many consider to be a Golden Age of interscholastic distance running is both rare and highly impressive.”
His only blemish was finishing 13th in the Nike Cross Nationals. After being ranked No. 1 on MileSplits rankings for the entire season, he finished below Nike champion Drew Griffith.
“I think it was a balanced season to have that,” Simmons said to MileSplit, “not perfect.”
Simmons, a BYU signee, has a 3.93 GPA entering the final semester of high school. He has volunteered at the local public library and reads to children during the weekly story hour. He also participates in community service initiatives through his church’s youth group.
He plans to run in his first semester at the university and then go on a mission with the LDS church, according to MileSplit.
Simmons is only the third runner to win two Gatorade National Boys Cross Country Player of the Year awards, according to the company. The others are Fisher, who won in 2013 and 2014, and Lukas Verzbicas, who won in 2009 and 2010, per MileSplit.
